Quality Over Clicks: The Future of Media with Jonah Goodhart
From The Community Exchange Podcast by OpenWeb by OpenWeb
October 21, 2025 · 46 min · Season 3 · Episode 11
About this episode
Jonah Goodhart discusses the future of media, emphasizing the importance of attention over clicks and the impact of AI on the industry.
On this episode of The Community Exchange Podcast, we welcome Jonah Goodhart, Co-Founder and CEO of Mobian. In our discussion, MSG and Jonah discuss: Jonah’s career journey from founding early internet ventures to co-creating Right Media, Moat, and now Mobian Lessons from building and scaling companies that reshaped digital advertising, measurement, and verification Why attention—not impressions—is the scarcest resource in today’s media ecosystem How Moat pioneered viewability and attention analytics, and what it taught about publisher–advertiser dynamics The disruptive impact of AI on brand safety, verification, and the contextual value of content How publishers are losing monetization opportunities due to misclassified “unsafe” inventory—and what can be done about it Why context, data, and content remain critical assets in an AI-first world The future of publishing, personalization, and community in a zero-click environment And more. New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
People in this episode
Host: MSG
Guest: Jonah Goodhart
Topics covered
- media ecosystem
- digital advertising
- attention analytics
- AI impact
- monetization opportunities
- publishing future
- community engagement
Keywords
- media
- advertising
- attention
- AI
- publishing
- monetization
- digital
- analytics
- community
Mentioned in this episode
Organizations: Mobian, Right Media, Moat
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