The CEO Who Thinks Like a Marketer with Tatyana Zlotsky
From The Community Exchange Podcast by OpenWeb by OpenWeb
September 16, 2025 · 44 min · Season 7 · Episode 7
About this episode
Tatyana Zlotsky discusses her journey from marketing to CEO and shares insights on customer-centric innovation and the future of marketing.
On this episode of The Community Exchange Podcast, we welcome Tatyana Zlotsky, CEO at A Place for Mom. In our discussion, MSG and Tatyana discuss: Tatyana’s career journey from marketing leadership at American Express to becoming CEO of A Place for Mom Lessons from building customer-centric innovation at scale, including launching Small Business Saturday The evolution of performance marketing and what today’s shifts in channels mean for brands and publishers How content, data, and SEO can serve as strategic growth engines for any business The role of community and trust in building enduring consumer relationships Rebranding lessons: moving beyond spokespeople to creating authentic, mission-driven brand identities The disruptive impact of AI, Google Zero, and changing user behavior on traffic and discovery Why the future of marketing and publishing depends on trust, transparency, and proactive planning And more.
People in this episode
Host: MSG
Guest: Tatyana Zlotsky
Topics covered
- customer-centric innovation
- performance marketing
- content strategy
- community building
- branding
- AI impact
- trust in marketing
Keywords
- CEO
- marketing
- customer-centric
- innovation
- branding
- AI
- trust
- performance marketing
- community
Mentioned in this episode
Organizations: A Place for Mom, American Express, MSG
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