EP64: Trusted advisors, AI infrastructure, and the evolving role of connectivity

About this episode

Mattias Fridström discusses the role of trusted advisors and connectivity in enhancing customer value with Rob Merhej from AVANT.

Mattias Fridström continues the conversation with Rob Merhej, VP EMEA at AVANT, exploring how advisory‑led partners create long‑term value for customers – and why connectivity remains central to everything from AI to customer experience. In this episode, they discuss: How AVANT supports partners beyond the initial deal through ongoing advisory, cross‑sell, and up‑sell engagementWhat separates top‑performing trusted advisors – and why selling multiple services per customer mattersHow AVANT sta...

People in this episode

Host: Mattias Fridström

Guest: Rob Merhej

Topics covered

• trusted advisors
• AI infrastructure
• connectivity
• customer experience
• advisory-led partners

Keywords

• trusted advisors
• AI
• connectivity
• customer experience
• advisory-led partners
• cross-sell
• up-sell

Mentioned in this episode

Organizations: AVANT