Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇨🇦CA · Marketing#8430K to 100K
- 🇳🇬NG · Marketing#843K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
17K to 55K🎙 Weekly cadence·364 episodes·Last published 9mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
33K to 110K🇨🇦91%🇳🇬9% - Active Followers
Loyal subscribers who consistently listen
9.9K to 33K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
How to Stop Guessing and Start Testing with Casey Hill, DoWhatWorks
Aug 11, 2025
Unknown duration
Why Connection Beats Conversion in Modern Marketing with Val Riley, Unbounce, Insightly, LeadsRX
Aug 6, 2025
Unknown duration
Rethinking Customer Education in the Age of AI with Cruz Daddario and Victoria Meyer, Customer Education Managers, Seamless.AI
Aug 1, 2025
Unknown duration
Balancing Innovation and Fundamentals in Marketing with Elizabeth Irvine, Siteimprove
Jul 30, 2025
Unknown duration
The Future of Agency Marketing in an AI World with Clay Ostrom, Founder and Brand Strategist, Map & Fire
Jul 17, 2025
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 8/11/25 | How to Stop Guessing and Start Testing with Casey Hill, DoWhatWorks | “Most marketers are copying what their competitors are doing without realizing they might be copying the losing version,” says Casey Hill, CMO at DoWhatWorks. In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes back Casey Hill to explore why marketers need to question the default choices they make and how actual A/B test data is reshaping what “best practice” really means. Casey unpacks what thousands of tests reveal about things like social proof, button copy, and AI messaging, and why most marketers are accidentally copying losing strategies from their competitors. They also dig into how internal politics and funding optics can sometimes override what the data says, and how to navigate that tension without sacrificing performance.In this episode, you’ll learn:Why generic AI messaging is underperforming and what to do insteadHow to build testable hypotheses without compromising creativityHow to use test data to influence stakeholders and avoid opinion-based decisionsResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/ Explore DoWhatWorks: https://www.dowhatworks.io/ Subscribe to the DoWhatWorks Newsletter: https://www.dowhatworks.io/newsletter Timestamps:(00:00) Intro(01:22) Understanding DoWhatWorks(02:13) The importance of data in decision making(03:00) The role of algorithms in marketing(06:46) The power of social proof(07:58) Effective use of customer logos(11:34) The evolution of marketing norms(16:54) AI messaging in marketing(24:32) Unpopular opinions in B2B marketing | — | ||||||
| 8/6/25 | Why Connection Beats Conversion in Modern Marketing with Val Riley, Unbounce, Insightly, LeadsRX | “The best thing we can do as sellers is match the urgency of the person who is reaching out to us.” says Val Riley, VP of Marketing at Unbounce, Insightly, and LeadsRX. In this episode of The Content Cocktail Hour, host Jonathan Gandolf chats with Val about the shift from conversion to connection, both in your tech stack and your go-to-market strategy. With deep experience spanning CRM, landing pages, and attribution tools, Val shares how brands can build more meaningful customer experiences by removing friction between form fill and follow-up. She also unpacks what it looks like to move fast as a challenger brand in the AI era and how being “right-sized” in your CRM approach can actually lead to better results across your funnel.In this episode, you’ll learn:Why 25–50% of form fills are wasted and how to fix thatWhat it means to align sales and marketing around a shared funnel viewHow mid-market CRMs can offer enterprise-grade AI without enterprise-grade headachesResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Val on LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/ Explore Unbounce: https://unbounce.com/ Explore Insightly: https://www.insightly.com/ Explore LeadsRX: https://leadsrx.com/Explore Closing Time: https://www.insightly.com/closing-time/ Read the report: https://app.thejuicehq.com/content/TBtyYfywtWN9NQ8T3MCzBbag Timestamps:(00:00) Intro(00:54) Meet Val Riley(04:19) The importance of conversion and connection(09:28) Aligning sales and marketing teams(11:21) Right-sized CRM solutions(14:50) AI in CRM: opportunities for challenger brands(18:55) Unpopular opinions in B2B marketing | — | ||||||
| 8/1/25 | Rethinking Customer Education in the Age of AI with Cruz Daddario and Victoria Meyer, Customer Education Managers, Seamless.AI | “Buyers want fast answers and ROI, not a song and dance. But once they’re in, education builds the relationship,” says Cruz Daddario, Customer Education Manager at Seamless.AI. In this episode of The Content Cocktail Hour, Jonathan Gandolf chats with Cruz Daddario and fellow Customer Education Manager Victoria Meyer about how customer education can be the secret weapon for both onboarding and retention. The duo shares how their backgrounds in teaching and customer success inform their approach to helping users find value quickly, especially in a world where AI can overwhelm as much as it enables. They dig into the importance of foundational education, the rising demand for human connection in a tech-heavy landscape, and why internal teams need to be trained just like customers to deliver consistent, effective experiences.In this episode, you’ll learn:How customer education builds trust, confidence, and long-term product adoptionThe role of human connection in an AI-driven world Why today’s B2B buyers care more about immediate value and ROI than relationship-building upfrontResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Cruz on LinkedIn: https://www.linkedin.com/in/cruz-daddario-a97111184/ Connect with Victoria on LinkedIn: https://www.linkedin.com/in/victoria-meyer17/ Explore Seamless.AI: https://seamless.ai/ Timestamps:(00:00) Intro(01:05) Victoria's background and role(02:22) Cruz's background and role(07:12) Balancing proactive and reactive training(11:39) Internal and external enablement(15:20) AI's impact on customer education(16:57) The human touch in an AI-driven world(20:26) Unpopular opinions in B2B marketing | — | ||||||
| 7/30/25 | Balancing Innovation and Fundamentals in Marketing with Elizabeth Irvine, Siteimprove | “Rather than trying to hack your way into winning, focus on your customer and provide the best possible content, experience, answers, and trust,” says Elizabeth Irvine, Senior Director of Growth Marketing at Siteimprove. In this episode of The Content Cocktail Hour, Jonathan Gandolf is joined by Elizabeth Irvine as they discuss the fine balance between fundamentals and the latest marketing trends. Elizabeth shares her perspective on finding a solid footing in the world of digital marketing, particularly amidst the noise of AI and growth hacking. She also emphasizes the importance of solid marketing foundations like SEO, content quality, and user experience, especially when looking to scale marketing efforts.In this episode, you’ll learn:How to balance marketing basics with AI and growth hackingWhy clear content and messaging are key in AI-driven marketingThe importance of understanding your customers’ languageResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethdunlea/ Explore Siteimprove: https://www.siteimprove.com/ Timestamps:(00:00) Intro(01:23) Discussing growth marketing(03:01) Balancing basics and growth hacking(07:15) SEO and AI in marketing(11:39) The perpetual answer for anything SEO(14:57) Staying updated in the marketing space | — | ||||||
| 7/17/25 | The Future of Agency Marketing in an AI World with Clay Ostrom, Founder and Brand Strategist, Map & Fire | “AI is reshaping the way agencies operate, but human creativity and strategic thinking will always be essential to differentiate and add true value,” says Clay Ostrom, Founder and Brand Strategist of Map & Fire and SmokeLadder.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Clay to discuss how the evolving landscape of AI is impacting the marketing industry, particularly for agency leaders navigating the challenge of maintaining human-driven creativity amidst the rise of automation tools. Clay talks about his work with SmokeLadder, which helps businesses analyze brand positioning and messaging using AI. He also explores how agencies are shifting from execution to strategic partnership roles in response to AI-driven changes.In this episode, you’ll learn:The importance of balancing human creativity with AI-driven efficiency in marketingWhy agencies are evolving from executional roles to becoming more strategic partnersHow AI is reshaping the way agencies work and what that means for the futureResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Clay on LinkedIn: https://www.linkedin.com/in/clayostrom/ Explore Map & Fire: https://mapandfire.com/ Explore SmokeLadder: https://smokeladder.com/ Timestamps:(00:00) Intro(01:29) Clay’s background and SmokeLadder(03:14) AI’s impact on marketing and agencies(04:39) Exploring SmokeLadder(07:52) Challenges and opportunities with AI(16:44) Entrepreneurial insights and productization(25:02) Keeping humanity in marketing | — | ||||||
| 7/14/25 | Why Content Needs to Be Human Verified in the Age of AI with Amy Cook, Co-Founder and CMO of Fullcast | “If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook, Co-Founder and Chief Marketing Officer at Fullcast. In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Amy Cook to discuss the evolving role of AI in marketing and sales. As a seasoned veteran in both marketing and tech, Amy shares her journey of integrating Fullcast’s platform into the broader sales performance management landscape.In this episode, you’ll learn:Why AI needs human verification to be truly effectiveHow to shift from a point solution to a platform solution in sales techWhy “personalization at scale” is an oxymoronResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.com/Connect with Dr. Amy Cook on LinkedIn: https://www.linkedin.com/in/amyosmondcook/ Explore Fullcast: https://www.fullcast.com/ Explore Sellers’ Compass: https://www.compass.com/newsroom/press-releases/7GTGPrZsN0vVh15XkhDnWo/ Timestamps:(00:00) Intro(01:34) Dr. Amy's background and career journey(03:20) Exciting acquisition announcement(06:16) The importance of platform solutions(10:04) Understanding the buyer's journey(12:27) Branding and product naming decisions(19:58) Challenges with AI in marketing(24:14) “Personalization at scale is an oxymoron” | — | ||||||
| 7/10/25 | The Art of Marketing in the Age of Disruption with Alexander Bleeker, Head of Operations at AI Marketing Alliance | “Your content shouldn’t be benchmarked against your competitors,” says Alexander Bleeker, Content Marketing Consultant for Goldcast and Head of Operations at AI Marketing Alliance. In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Alexander Bleeker to discuss what modern B2B content strategy looks like in a world reshaped by AI, YouTube, and shrinking blog traffic. With hands-on experience leading content strategy at Goldcast and co-running the AI Marketing Alliance, Alexander brings a pragmatic but future-focused POV to today’s shifting landscape.They talk about why blogs are losing ground to large language models, how to get started with video, and why marketers should rethink how they define SEO. Alexander shares how Goldcast’s team uses first-party data to drive better strategy and how consistency on YouTube can finally break through the noise.In this episode, you’ll learn:Why B2B brands should bet on video-first content and how to get startedWhy SEO is evolving and how to prepare for discoverability in the age of LLMsWhat makes a repurposing strategy scalable and ROI-positiveResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Alexander on LinkedIn: https://www.linkedin.com/in/alexander-bleeker/ Explore Goldcast: https://www.goldcast.io/ Explore AI Marketing Alliance: https://www.aimarketingalliance.com/ Timestamps:(00:00) Intro(03:40) The power of video in B2B marketing(05:26) Consistency in video content(08:17) The impact of AI on video production(11:33) SEO and the shift to LLM search(15:18) First party data and webinar strategies(20:34) Why benchmarking may not matter in marketing | — | ||||||
| 7/8/25 | How Executive Dinners Drive B2B Success with Kristi Gamboni, TrustRadius | "Marketing isn't always about measurable metrics, sometimes it's about creating a vibe that connects with your audience," says Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Kristi Gamboni to discuss the power of face-to-face marketing events, especially when it comes to dinner series. Kristi shares her experience organizing a successful series of executive dinners and the surprising ROI they generated. She explains how selecting the right venues and creating a relaxed, yet strategic atmosphere can lead to meaningful conversations and solid business outcomes. She emphasizes the importance of building relationships with both prospects and current customers, and why the “vibe” of an event can be just as crucial as the content. In this episode, you’ll learn:How to make executive dinners a key part of your marketing strategyWhy the right venue can be the secret to successful B2B eventsWhat makes a great event invite process that drives urgency and resultsResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Kristi on LinkedIn: https://www.linkedin.com/in/kristigamboni/ Explore TrustRadius: https://trustradius.com/ Timestamps:(00:00) Intro(00:40) Kristi Gamboni’s journey(04:50) Choosing the right markets(06:09) Importance of venue and cuisine(08:50) Effective invite process(10:46) Results from the dinner series(11:18) Strategic partner selection(15:00) Maximizing executive time(16:27) Building a business case for dinners(18:22) Handling invitations and attendees(21:17) Unpopular opinions | — | ||||||
| 6/13/25 | Why MarketingOps Is More Than Marketing with Mike Rizzo, Community-led Founder & CEO at MarketingOps.com | "MarketingOps isn't just marketing—it's a product function," says Mike Rizzo, Community-led Founder & CEO at MarketingOps.comIn this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Mike Rizzo for a deep dive into the rising influence—and expanding responsibilities—of MarketingOps. From building community-led ecosystems to redefining what it means to "do more with less," Mike shares how MarketingOps professionals are uniquely positioned to own the go-to-market tech stack in today’s AI-driven landscape. They explore why MarketingOps can’t be reduced to just CRMs or automation platforms, how practitioners can move from order-takers to strategic leaders, and why learning to align with business goals is the real unlock for long-term growth.In this episode, you’ll learn:Why MarketingOps is evolving into a strategic functionHow AI is changing the expectations (and tools) in go-to-market rolesWhat it takes to lead with clarity, alignment, and communityResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Mike on LinkedIn: https://www.linkedin.com/in/mikedrizzo/Explore MarketingOps: https://www.MarketingOps.comCheck out MOps-Apalooza: https://mopsapalooza.com/Timestamps:(00:00) Intro (02:00) Building community-led growth(04:38) Starting from a team of one(07:00) MarketingOps in the age of AI(13:00) From order-taker to strategic leader(19:00) The GTM tech stack as a product(24:00) Unpopular opinion: MarketingOps isn’t marketing | — | ||||||
| 6/10/25 | Why Content Is a Revenue Engine (Not Just a Marketing One) with Selma Chauvin, CRO of Agorapulse | “If you think content is a marketing thing, you're already doing it wrong,” says Selma Chauvin, Chief Revenue Officer at AgorapulseIn this episode of The Content Cocktail Hour, host Jonathan Gandolf welcomes Selma Chauvin to discuss how content must evolve from random acts of marketing into a critical tool for revenue growth. As a former marketer turned CRO, Selma unpacks how she flipped Agorapulse’s content strategy—starting at the bottom of the funnel and scaling upward—driven by sales insights and real customer conversations. Selma and Jonathan dive into how to bridge the gap between content creation and sales usage, why marketers should stop obsessing over attribution, and how aligning revenue teams can unlock smarter content strategies.In this episode, you’ll learn:Why the biggest content mistake is prioritizing production over promotionHow to reverse-engineer content from real sales conversationsWhat a CRO can do to finally unite marketing and salesResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://www.agorapulse.com/Connect with Selma on LinkedIn: https://www.linkedin.com/in/selma-chauvin/Explore Agorapulse: https://www.agorapulse.com/Timestamps:(00:00) Intro(02:00) Content’s two halves: production vs. promotion(05:00) Why most content never gets used by sales(08:45) Sales as the customer of content(11:30) Flipping the funnel: starting with bottom-of-funnel insights(15:15) Building content with fewer assumptions(20:00) Why CROs should not come from sales(23:45) How Selma leads revenue at Agorapulse(25:30) “Let’s stop marketing ourselves and just do business” | — | ||||||
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| 6/6/25 | Why Out-of-Home Ads Still Pack a Punch in a Digital World with Charlie Riley, OneScreen.ai | “Out-of-home marketing might be the most underrated B2B channel right now,” says Charlie Riley, Head of Marketing at OneScreen.ai In this episode of The Content Cocktail Hour, host Jonathan Gandolf sits down with Charlie Riley to explore the creative resurgence of out-of-home (OOH) advertising—and why it’s becoming a powerful tool for modern marketers. From billboards and digital signage to guerrilla tactics and experiential stunts, Charlie shares real-world examples of brands breaking through the noise with memorable, measurable campaigns. They dive into how OOH has evolved from guesswork to data-driven precision, what B2B marketers can learn from D2C, and why internal storytelling is just as critical as external messaging. Plus, Charlie offers sharp insights on the limits of marketing titles, the value of partners over vendors, and how small teams can make a big impact.In this episode, you’ll learn:How out-of-home fits into modern marketing, and what makes it measurableWhy internal marketing is often more critical than external campaignsHow to use data and instinct to find your ideal customerResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Charlie on LinkedIn: https://www.linkedin.com/in/charlieriley/Explore OneScreen.ai: https://www.onescreen.aiTimestamps:(00:00) Intro(01:27) Charlie’s path to marketing leadership(03:15) Why out-of-home is more than just billboards(05:30) Creative case studies and real-world OOH impact(07:10) How OneScreen uses data to eliminate the guesswork(10:45) The B2B vs D2C mindset shift(14:15) Using out-of-home for ABM(16:40) Storytelling with data(19:00) Why marketing titles are often misleading(21:10) Internal marketing is your hidden superpower(23:30) Snorkeling vs. deep diving as a modern marketer(25:00) How to partner with OneScreen | — | ||||||
| 6/3/25 | Why Fit Matters More Than Fame In Influencer Marketing with Vivien Garnès, Upfluence | “Favor fit over fame for influencer marketing success,” says Vivien Garnès, co-CEO at UpfluenceIn this episode of The Content Cocktail Hour, Vivien Garnès, co-founder and co-CEO of Upfluence, joins Jonathan Gandolf to unpack influencer marketing in the B2B and B2B2C space. Vivien shares why aligning your influencer’s audience with your brand matters more than follower counts, how influencer marketing has matured beyond vanity metrics to focus on real business impact, and why brands should give influencers creative freedom to unlock authentic engagement. She also opens up about her entrepreneurial journey launching Upfluence, how the co-CEO model works for her company, and an unpopular marketing opinion that changed their approach to ad spend.In this episode, you’ll learn:Why fit matters more than fame when choosing influencersHow to measure influencer marketing success beyond impressions and likesThe benefits and challenges of sharing creative control with influencersResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Vivien on LinkedIn: https://www.linkedin.com/in/vgarnes/?locale=en_USExplore Upfluence: https://www.upfluence.com/Timestamps:(00:00) Intro(00:06) Two schools of thought on B2B influencer marketing(06:20) Favoring fit over fame in influencer partnerships(09:00) Balancing editorial control and influencer freedom(12:15) Tracking meaningful ROI in influencer marketing(14:30) Vivien’s entrepreneurial beginnings and launching Upfluence(18:00) How the co-CEO model works for Upfluence(19:50) Branded ad campaigns and marketing assumptions | — | ||||||
| 5/29/25 | Why Focus Is the Real Growth Hack with Jason Hubbard, DemandMagic | “Focus beats frenzy every time,” says Jason Hubbard, founder & CEO of DemandMagicIn this episode of The Content Cocktail Hour, Jason Hubbard, founder & CEO of DemandMagic, joins Jonathan Gandolf to explore the evolving world of growth marketing for B2B SaaS companies. Jason shares why narrowing your target market is critical to scaling from series A to B, how AI is transforming go-to-market strategies when applied thoughtfully, and why entrepreneurs need more grit than glamour. He also opens up about his journey as a serial founder and offers practical advice on using AI not as a gimmick but as a problem-solving tool.In this episode, you’ll learn:Why tight focus is vital for early-stage startup successHow to approach AI as a tool for solving specific business problemsThe realities and mindset needed to thrive as a serial entrepreneurResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Jason on LinkedIn: https://www.linkedin.com/in/hubbardjason/Explore DemandMagic: https://demandmagic.ai/Timestamps:(00:00) Intro(03:00) Jason’s growth marketing origins and bootstrapped startup mindset(04:30) The rise of services as software and AI’s role(08:20) Why focus beats chasing a wide TAM(11:10) Using AI to solve real business problems, not just for show(14:30) Feeding go-to-market data into AI for actionable insights(16:00) Personal uses of AI and digital nomad lifestyle plans(17:30) The entrepreneurial mindset: why most won’t do it twice | — | ||||||
| 5/26/25 | How to Sell More Without Dumbing It Down with Zach Messler, Messaging Strategist | “You don’t need to dumb down your message—you need to lift it up,” says Zach Messler, messaging strategistIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Zach Messler to unpack what clarity actually means in product marketing, and why so many companies get it wrong.Zach shares the three deceptively simple questions every founder and marketer should be able to answer: “What is it? What does it do? Why does it matter?” He further discusses how to translate product complexity into compelling messaging, and why features don’t matter unless they’re tied to a deeper narrative. Zach also explains how to test your message in the wild, how to avoid the “everything, everywhere, all at once” trap, and the unlikely branding power of a Friday bourbon toast.In this episode, you’ll learn:Why product marketing starts with positioning, and not performance tacticsHow to talk about your product without actually talking about your productWhat message clarity really means Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Zach on LinkedIn: https://www.linkedin.com/in/zachmessler/Get Zach’s workbook: https://www.clarityrules.com Check out Zach’s newsletter: https://boomshockalocka.kit.com/e247950337 Explore zachmessler.com: https://zachmessler.com/ Timestamps:(00:00) Intro(02:18) The bourbon journey begins(05:37) The art of sipping whiskey(07:35) Bourbon collections and their value(13:24) The shift to messaging(14:49) The essence of product marketing(16:40) Defining your product(17:25) The importance of clarity in messaging(17:38) Understanding the power of messaging(18:08) The importance of positioning statements(20:17) Balancing product and problem messaging(25:24) Testing and refining your message(28:45) Connecting features to value(30:28) Creating a messaging guide | — | ||||||
| 5/22/25 | What Great SEO Looks Like Today with JH Scherck, Growth Plays | “Bold moves get bold results,” says JH Scherck, founder & CEO of Growth PlaysIn this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today’s fragmented, AI-driven search landscape. JH unpacks why traditional SEO still matters—but only if it’s tied to real pipeline—and shares his candid take on how most companies are playing it too safe. From AI-powered discovery to the value of earned media and coined frameworks, he offers a clear-eyed perspective on what’s changing (and what’s not) in B2B content strategy. If you’re tired of surface-level tactics and ready to create content that actually drives results, this one’s for you.In this episode, you’ll learn:Why SEO still works—if you focus on pipelineHow AI is reshaping search behavior and discoveryWhy bold, creative risks outperform safe plays in marketing Resources:Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with JH Scherck on LinkedIn: https://www.linkedin.com/in/jhtscherck/Connect with JH Scherck on X: https://x.com/jhtscherckVisit Growth Plays: https://growthplays.com/Timestamps:(00:00) Intro(01:09) Meet JH Scherck and Growth Plays(02:18) Drinking Dominus and California wine habits(03:06) Is SEO dead? Why it’s evolving, not obsolete(05:18) Fragmented search, new discovery behaviors(06:47) Search as an introduction, not the whole journey(07:44) Differentiation and finding your point of leverage(08:51) Why pipeline matters more than traffic(10:38) Content’s role in qualified lead generation(12:58) How AI and GEO are influencing visibility(14:56) What earns citations in generative engines(15:27) Coining phrases over chasing keywords(16:51) Why no one has GEO figured out—yet(18:36) Personalization, prompts, and user context in AI(20:11) JH’s unpopular opinion: Play it safe, stay stuck(21:29) Career-defining content risks that paid off(22:41) Playing it safe won’t get you promoted(23:16) How to connect with JH and Growth Plays | — | ||||||
| 5/19/25 | Creating Content People Would Pay For with David Ebner, Content Workshop | “Our content should be worth someone’s time—and money,” says David Ebner, founder & CEO of Content WorkshopIn this episode of The Content Cocktail Hour, David J. Ebner, founder & CEO of Content Workshop, returns to chat with Jonathan Gandolf about the evolving expectations for content in a post-AI world. David shares why content should meet a new “threshold of value”—so good people would willingly pay for it—and explains how this mindset influences everything from newsletters to long-form assets. He also unpacks the tension between automation and authenticity, why “moral marketing” matters, and how brands can embrace SEO and backlinks even in a zero-click search environment. If you’re feeling stuck on the AI content hamster wheel, this episode offers a compelling case for slowing down and zigging when everyone else is zagging.In this episode, you’ll learn:How to create content that earns attention and trustWhy brands should rethink the ROI of SEO and backlinksHow to frame content creation as a moral decision, not just a metric Resources:Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with David Ebner on LinkedIn: https://www.linkedin.com/in/davidjebnerVisit Content Workshop: https://contentworkshop.comTimestamps:(00:00) Intro(01:06) David’s background and the origin of Content Workshop(03:27) Ube mocktails and scaling back on drinking(04:01) Why content should be worth paying for(06:13) Valuing time and attention in the age of AI(08:21) The ROI of high-value content(09:57) Content libraries as recurring revenue assets(11:21) Real examples of premium content from David’s team(12:03) Give away the secret sauce(13:54) Standing out with quality, not just quantity(15:55) Why marketers must create with morality in mind(17:22) Who does your content help—and hurt?(20:54) David’s unpopular opinion: SEO still matters(22:24) Why backlinks are more important than ever(24:10) What generative engines reveal about good SEO(25:20) How to connect with David and Content Workshop | — | ||||||
| 5/14/25 | How to Make Podcasting Actually Work with Rachel Downey, Share Your Genius | “In the age of AI, the only differentiator is how you get your people to scale,” says Rachel Downey, founder and CEO of Share Your GeniusIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Rachel Downey, founder and CEO of Share Your Genius, to explore what it really takes to build a high-impact podcast or content feed in today’s B2B world.Rachel breaks down the difference between launching a “show” and building a “feed,” why downloads don’t tell the whole story, and how marketers should be thinking about ROI in human-first content strategies. She also shares how companies can start small, get scrappy, and make smarter content investments—without sacrificing authenticity.In this episode, you’ll learn:Why a podcast might not be the best place to start—and what to do insteadHow to differentiate between metrics of performance and metrics of successWhat “people-first” content actually looks like and how to scale it effectivelyResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/Explore Share Your Genius: https://www.shareyourgenius.comTimestamps:(00:00) Intro(01:26) The evolution of podcasting(02:24) Personal journey in podcasting(04:38) Show vs. feed(06:29) Measuring success in podcasting(14:08) Building a business case for podcasts(17:21) The role of AI in content creation(21:42) Why LinkedIn works better without a plan | — | ||||||
| 5/12/25 | When Influencer Marketing Belongs in B2B with Brianna Doe, Verbatim | “I don’t think B2B is as boring as people say it is. I think people are just bored in general,” says Brianna Doe, founder and CEO of Verbatim.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Brianna Doe, founder and CEO of Verbatim, to unpack how B2B brands can show up with the same creative energy as B2C—without chasing trends or bloating their budgets.Brianna shares why influencer marketing deserves a real seat at the B2B table, what a minimum viable pilot program actually looks like, and how building a network on LinkedIn helped her go all-in on her own agency with zero outbound. She also dives into how internal influencers (yes, even your CEO) can drive brand affinity more authentically than any corporate page.In this episode, you’ll learn:How to test influencer marketing in B2B—without a 6-figure budgetWhy internal creators are your brand’s most underutilized assetWhat it takes to confidently build a business and brand from scratchResources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Brianna on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Explore Verbatim: https://www.verbatim.com Timestamps:(00:00) Intro(01:07) Brianna's background and current work(01:52) From old fashioneds to margaritas(03:06) Journey into influencer marketing(04:42) Influencer marketing strategies for B2B(12:28) Tools and resources for influencer marketing(13:21) Internal influencers and company culture(16:48) The journey to Verbatim | — | ||||||
| 5/8/25 | Why Social Media Needs to Be About Relationships with Mike Allton, Agorapulse | “Building strong relationships takes time, and that’s what many B2B marketers miss,” says Mike Allton, Chief Storyteller at AgorapulseIn this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media marketing and why relationships, not quick sales, are the foundation of B2B success. Mike shares his journey from influencer ambassador to storyteller at Agorapulse, his thoughts on how brands can empower employees to share their story, and why relationship-building in social media cannot be automated by AI. He also discusses the challenges of AI-generated content, the importance of brand consistency, and why LinkedIn connection requests shouldn’t always lead to a sales pitch.In this episode, you’ll learn:How to empower employees to authentically represent your brandWhy building relationships on social media requires patience and timeHow to balance automation with personal connection in B2B marketing Resources:Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Mike Allton on LinkedIn: https://www.linkedin.com/in/mikeallton/Connect with Mike Allton through The AI Hat: https://theaihat.com/connect/Explore The AI Hat: https://theaihat.com/ Explore Agorapulse: https://www.agorapulse.com/Timestamps:(00:00) Intro(01:31) Mike Allton’s journey and role at Agorapulse(04:03) The importance of empowering employees to share brand stories(07:02) The shift from corporate to human voices in social media(11:06) Navigating AI’s influence on social media content(12:30) How AI is both a tool and a challenge for content creation(13:04) The dangers of LinkedIn pitch slaps(14:30) Balancing automation and personal connection in outreach(19:17) The evolution of social media marketing in B2B(22:19) The future of relationship-building in digital marketing | — | ||||||
| 5/5/25 | Distribution vs. Differentiation: How Startups Can Nail Product Marketing with Jonathan Pipek | “Positioning and messaging might be perfect, but without distribution, it doesn’t mean anything,” says Jonathan Pipek, founder and CEO of Blue Manta ConsultingIn this episode of The Content Cocktail Hour, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Jonathan Gandolf to unpack the often-misunderstood world of product marketing—and why distribution, not differentiation, is the real battleground for startups. Jonathan shares why startups should consider fractional product marketing support before making their first full-time hire, what’s broken about personalization at scale, and why webinars feel increasingly outdated in today’s crowded B2B environment. He also dives into the critical role of language, community, and actionable content in building trust with modern buyers.In this episode, you’ll learn:When startups should hire product marketing and when they shouldn’tWhy AI personalization at scale often backfiresHow distribution has overtaken positioning as the real growth challengeResources:Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Jonathan Pipek on LinkedIn: https://www.linkedin.com/in/jonathanpipek/Explore Blue Manta Consulting: https://www.bluemantaconsulting.com/Timestamps:(00:00) Intro(01:31) Jonathan Pipek’s background and approach to startups(04:03) Defining product marketing at early-stage companies(07:02) When to hire product marketing full-time vs fractional(11:06) What’s not working: AI personalization at scale(12:30) Why ads are delivering diminishing returns(13:04) The distribution problem no one talks about(14:30) How product marketing and content marketing should collaborate(19:17) Why webinars feel outdated in 2025(22:19) Why actionable content beats thought leadership today | — | ||||||
| 4/24/25 | Redefining Revenue Marketing with Tim Rath, YOYABA | “I think AI is not the future. Human-led content is the future. Authentic stories are the future,” says Tim Rath, co-founder and CEO of YOYABAIn this episode of The Content Cocktail Hour, Tim Rath, co-founder and CEO of YOYABA, joins Jonathan to discuss the rise of revenue marketing—and why it’s much more than a buzzword. From co-founding an agency with his dad to working with powerhouse brands like HubSpot and Personio, Tim shares what it really takes to scale smartly in today’s B2B environment. He also explains why marketing teams need to think beyond MQLs and focus on what actually drives revenue, retention, and growth.In this episode, you’ll learn:How revenue marketing shifts focus from lead gen to business outcomesThe importance of product-market fit and message-market fitThe underrated power of personal branding in a noisy AI-driven world Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Tim on LinkedIn: https://www.linkedin.com/in/timrathofficial/ Explore YOYABA: https://www.yoyaba.com/ Timestamps:(00:00) Intro(03:52) The concept of revenue marketing(07:22) Aligning marketing and sales for success(12:20) The role of brand marketing(13:37) Keys to rapid business growth(17:01) Founding a business with family(18:32) Building a marketing career from scratch(19:58) AI is not the future | — | ||||||
| 4/21/25 | When ABM Works and When It Doesn’t with Mason Cosby, Scrappy ABM | “Don’t ask for the meeting. People aren’t dumb. Your job is to help them do theirs better,” says Mason Cosby, CEO and co-founder of Scrappy ABMIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Mason Cosby, CEO and co-founder of Scrappy ABM, to break down what account-based marketing really looks like without six-figure software. Mason shares how his team generated $3M in revenue in 18 months using little more than a podcast and LinkedIn—and why most companies get ABM wrong by focusing on tools instead of strategy. He also outlines the criteria for who should and shouldn’t be running ABM, and how aligning with finance, sales, and customer success is the real game-changer.In this episode, you’ll learn:Why tooling isn’t what makes or breaks your ABM program—and what actually doesHow to build a content-led ABM engine using what you already haveThe critical signals that mean your company is (or isn’t) ready for ABMResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Mason on LinkedIn: https://www.linkedin.com/in/masoncosby/ Explore Scrappy ABM: https://scrappyabm.com Timestamps:(00:00) Intro(01:20) Marketing insights(01:49) The essence of Scrappy ABM(04:01) Building effective ABM programs(16:28) The role of content in ABM programs(16:56) Starting with what you have(19:23) Mapping content to buyer journeys(26:43) Don’t ask for the meeting | — | ||||||
| 4/17/25 | Why Businesses Must Prioritize Digital Experience with Christian Burne, Oshyn | “You can’t expect customers to come back if they’re not getting a good experience,” says Christian Burne, CTO of Oshyn In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Christian Burne, CTO of Oshyn, to explore the world of digital trust and its critical role in creating exceptional website experiences. From performance and accessibility to security, Christian explains how companies can build trust with their users by focusing on these three key pillars.Christian shares insights from Oshyn’s Digital Trust Index, which measures how well websites perform across these areas, and discusses why companies with the best security scores aren’t always excelling in other areas. He also explores the implications of headless websites, sharing when they make sense and when they might not be the right fit for every business. The conversation touches on how small adjustments can make a big difference in customer experience and why prioritizing digital hygiene is more important than ever.In this episode, you’ll learn:Why security alone isn’t enough for a great website experienceHow the Digital Trust Index helps brands measure their online performanceWhen to choose headless websites—and when to reconsiderResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Christian on LinkedIn: https://www.linkedin.com/in/christianburne/Explore Oshyn: https://www.oshyn.com/Check out the Oshyn Digital Trust Index: https://lp.oshyn.com/o/oshyn-digital-trust-index-report/Analyze your site’s performance using Oshyn’s AI-Enabled Reliability Report: https://www.oshyn.com/reliability-report?utm_source=chatgpt.comTimestamps:(00:00) Intro(01:12) Christian’s role at Oshyn and the Digital Trust Index(03:00) The importance of performance, accessibility, and security(06:10) When headless websites make sense(09:30) Key findings from the Digital Trust Index report(12:20) Measuring what matters in web performance(15:00) The role of AI in web experiences(17:00) What companies often overlook in their websites | — | ||||||
| 4/14/25 | The Evolution of Social Media and Marketing with Emeric Ernoult, Agorapulse | “The easiest and most reliable way to get amazing talent is to work with your network and your employees’ networks,” says Emeric Ernoult, co-founder and CEO of AgorapulseIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Emeric Ernoult, co-founder and CEO of Agorapulse, to explore the power of leveraging social media and networks to build a successful business. Emeric shares how his journey as a SaaS entrepreneur has led him to discover the critical role that social media plays in attracting top talent, driving brand awareness, and generating quality leads.From Agorapulse’s early product-led growth to its transformation into a marketing and sales-led company, Emeric discusses how the company shifted its approach and why leveraging your employees and their networks is key to achieving greater success. He also shares his unique take on why branding is just as important as lead generation and how the right social media strategies can yield impressive results.In this episode, you’ll learn:How to effectively leverage your employees’ networks to hire top talentWhy social media isn’t just about posting content, but about creating genuine connectionsThe balance between branding and lead generation in B2B marketingResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Emeric on LinkedIn: https://www.linkedin.com/in/ernoult/Explore Agorapulse: https://www.agorapulse.com/Timestamps:(00:00) Intro(01:10) Emeric’s background and entrepreneurial journey(03:00) The evolution from product-led to marketing and sales-led at Agorapulse(06:45) The importance of leveraging your employees’ networks for growth(10:20) Balancing branding with lead generation(13:30) Measuring social media success and ROI(17:10) The future of social media marketing in B2B(21:00) Key lessons learned from failures and successes in business | — | ||||||
| 4/3/25 | From Sommelier to Sales Strategy with Haley Moore, Acquire | “People relate to people, not tasting notes,” says Haley Moore, founder of AcquireIn this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes Haley Moore, founder of Acquire, to explore the intersection of hospitality and B2B marketing. From her Michelin-star sommelier roots to reimagining virtual and in-person events for top brands, Haley shares how human connection—not decks or tasting notes—is the key to unforgettable customer experiences.She shares her belief that the best events aren’t necessarily the biggest or most expensive—they’re the most personal. Haley breaks down why surprise-and-delight isn’t just a hospitality trick, but a scalable B2B strategy, and why the smallest gestures often make the biggest impressions. In this episode, you’ll learn:How Acquire brings Michelin-level hospitality to virtual and in-person B2B eventsWhy personalization at scale beats templated “event in a box” strategiesThe power of follow-up: what happens after the event matters mostResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Haley on LinkedIn: https://www.linkedin.com/in/haley-moore-9606711a6/Explore Acquire: https://acquire-wine.com Timestamps:(00:00) Intro(01:15) Haley's journey in the restaurant business(02:01) The birth of Acquire during the pandemic(02:25) The evolution of virtual events(03:13) The magic of wine and storytelling(05:33) Jonathan's background and insights(08:52) The power of hospitality in business(15:44) Learnings about founding and scaling a business(18:50) How salespeople are missing what actually matters | — | ||||||
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