The Content Goodies Podcast

We’ve got another Founder Voice episode coming in hot! This time, Abby sits down with Ramin Rahmhormozi, founder of SKU Agency, eCommerce mentor, podcast host, and someone who’s spent the last 25+ years helping people sell things on the internet.They chat about what it really takes to grow an eCommerce business over the long term, how AI is changing the way founders work, and why not every new marketing gizmo needs your attention. If you’re building (or thinking about building) an eCommerce brand, there’s plenty to take from this one!What we yapped about:How an obsession with founder stories led Ramin into entrepreneurshipWhy the “overnight success” stories online are mostly nonsenseAI in marketing: where it helps, and where people go wrongHow founders can filter out the overwhelming amount of advice onlineFinding inspiration from great speeches and storytellingHis fave bit of advice: nothing ventured, nothing gainedHonourable mentions:SKU AgencyThe ECommerce RevolutionPerplexityShopify Messaging

Baby Boomers grew up balancing Barbie, colour TV, the lunar landing, and transistor radio on one hand – and the fight for Civil Rights, the Vietnam War, the Cold War, and Watergate on the other. The doors of opportunity were opening left and right, and their ambition drove them forward, even when the stakes were high. But now that they’re retiring, what’s the best way to market to Boomers?Mia says:Meet them where they are (keep the online stuff simple)Quality > QuantityAuthority and trust are everything!Add a personal touchSweeten the dealPeer-generated content is GOLDIf Boomers are part of your ideal audience, tune in to learn more about how to connect with them!

Ever wondered how a brand with all the right ingredients can still fall flat?Today, we’re looking at the wild story of RC Cola – the underdog soda that once went toe-to-toe with Coke and Pepsi but fizzled out of the cola wars before it could properly compete.In this episode, you’ll hear all about: RC Cola’s surprising history and early innovationsIts head-to-head battles with Coke and PepsiThe branding mistakes and misfires that cost them their edgeThe smart strategies that could’ve completely changed the story

Do you work from home? How do you find it? If you find it difficult to work from home then listen to Mia's top tips on how best to work from home. She gives excellent advice on what to do to improve your day and stay focused on your work! Listen to Mia's tips and learn how to work from home in a healthy and productive way.

Today's Content Bite, Mia talks about what archetype she is and what archetypes she wishes she was! What archetype do you think you are? Not sure, get in touch with our team at The Content Lab and book in for a brand discovery session with us to discover you company's archetype. Archetypes are perfect for helping businesses and individuals discover how to position themselves better online. See you next time for more content bites!

If staring at a blank Google Doc makes your brain glitch, this one’s for you. Abby and Ciara break down how to actually start creating online content – without getting lost in perfectionism, keyword stress, or copycat territory.What we yapped about:The biggest mistakes newbies make when they sit down to writeThe first piece of content we ever wroteHow to deal with that “everything’s already been said” feelingFree tools for smarter content planningWhen to stop researching and start writingWhat to actually do with content once it’s publishedHonourable mentions:Answer The PublicSE RankingSurferSEO Book recommendations:Intermezzo by Sally RooneyHalide’s Gift by Frances Kazan

Say “well, hello there” to Veronica – Content Lab’s newest writer, certified beach-walker, and recovering teen magazine addict. In this episode, Abby sits down for a proper chat with our resident newbie to talk about breaking into copywriting, finding your writing flow, and why lunch break dance parties (and the occasional shower) are lowkey productivity hacks.What we yapped about:The teen mags that made Veronica fall in love with writingHer not-so-straight road to becoming a copywriterRemote work as an introvert – and what helpsWhat her average day looks like as a content writerUnique things she does to smash through writers’ block The best advice she’s ever been givenHonourable mentions:The Teskey BrothersMåneskinHarry StylesArt AttackBook recommendations: The Alchemist by Paulo CoelhoIkigai by Héctor García & Francesc MirallesThe Women by Kristin HannahEmperor of Rome by Mary Beard

Feeling stuck in a copywriting rut? Abby and Mia have just what you need! In this episode, they sit down to chat about how literary devices can give your copy just the right amount of ‘oomph’. From non-cringeworthy metaphors to dad jokes that actually land, this episode has everything you need to know about spicing up your writing (without going overboard).What we yapped about:The 5 Cs of good copywritingWhy we swear by “clarity over cleverness”The importance of knowing your audience and what language they useWhen to sprinkle some personality in – and when to pull backWhy 3 is, in fact, a magic numberHonourable mentions:InnocentOatlyAir Asia campaignBook recommendations:Citizen Poet by Eavan BolandROPES Literary Journal by University of Galway MA studentsAn Irish Atlantic Rainforest: A Personal Journey into the Magic of Rewilding by Eoghan Daltun