When am I ready to raise my prices? (Live Life Coaching Session)

When am I ready to raise my prices? (Live Life Coaching Session)

From The Contentment Creator by Ellen Broen

May 8, 2026 · 19 min

About this episode

This episode explores the complexities of raising prices in a coaching business, addressing fears and emotional layers involved in pricing decisions.

Should you raise your price even when long-term clients already trust and love your program? In this live coaching conversation, we explore the tension between staying in integrity with your work and the fear of changing something that people already feel comfortable with. On the surface, it looks like a pricing question. But underneath, it reveals something deeper: fear of being perceived as greedy, fear of losing clients, and fear of disrupting something that already feels safe. What emerges is a more honest reflection of what’s actually happeningyour program has evolved, your value has grown, and yet your price has remained the same. Not because of misalignment in the offer, but because of an internal hesitation around being seen, judged, or misunderstood. We also explore the emotional layer underneath pricing decisions: the desire to be seen as good, fair, and service-oriented, while also wanting to honor growth, leadership, and fear as part of expansion. Because ultimately, this isn’t just a pricing decision. It’s a conversation about worth, leadership, and being willing to let fear come along for the ride. RESOURCES: Free Guide: Growth Without Burnout…

People in this episode

Host: Ellen Broen

Topics covered

  • pricing strategy
  • client relationships
  • self-worth
  • business growth
  • fear of change

Keywords

  • pricing
  • coaching
  • client trust
  • business integrity
  • self-improvement

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