S6 E34: Solving Problems with, Matt McCollum
From The Conversation, Cannabis & Christianity podcast by Miguel Torrez
May 6, 2026 · 1h 24m · Season 6 · Episode 34
About this episode
Matt McCollum discusses his journey in marketing and entrepreneurship within the cannabis beverage industry.
Matt McCollum is the co-founder and Head of Marketing at Drink Contento, a premium hemp-derived THC beverage brand launching in Texas. With degrees in Public Relations and Psychology from Texas Tech University, Matt cut his teeth in consumer packaged goods at the helm of Gringo Bandito Hot Sauce, a brand he was able to grow from a handful of local accounts to national and international distribution through scrappy guerrilla marketing and relationship building on a shoestring budget. He achieved this success all while spending nights and weekends behind a bar at the beach, slinging drinks and talking to every walk of life. Over 15 years behind the stick, he learned human behavior the way no textbook can teach it: watching people unwind, connect, and make decisions in real time. That foundation in behavioral psychology and lived experience has shaped how he thinks about brands and consumers. In recent years, Matt has also found himself on an unexpected but welcome spiritual journey, developing a relationship with God that has quietly shaped both the man and the mission behind the brand.
People in this episode
Host: Miguel Torrez
Guest: Matt McCollum
Topics covered
- cannabis
- marketing
- spiritual journey
- consumer behavior
- entrepreneurship
Keywords
- cannabis
- THC beverage
- marketing
- consumer psychology
- entrepreneurship
- spiritual journey
Mentioned in this episode
Organizations: Drink Contento, Texas Tech University, Gringo Bandito Hot Sauce
Places: Texas
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