The Couch GM Podcast

In this in-depth interview, we sit down with Brad to break down how Washington State Cougars is navigating the modern college football landscape: the transfer portal, NIL, retention vs. recruiting, and building a physically tough, explosive roster built to compete in the new Pac-12. We dive into: -How the Cougs evaluate the large amount of players in the transfer portal -Why retention is just as, if not more important, than recruiting via the portal -The vision for Washington State as a Pac-12 flag bearer -The growing rivalry between Washington State and Boise State Broncos -How NIL, culture, and relationships intersect in today’s game Brad also breaks down the “Elite Edge” philosophy — energy, details, grit, and emotional consistency — and explains how Washington State is building a sustainable winning culture despite massive changes in college football. If you’re a Coug fan, a college football junkie, or someone who wants to understand how programs are actually built in the portal era, this is a must-watch. 👉 Like, subscribe, and comment: Can Washington State win the Pac-12 and make a playoff run? 👉 Go Cougs. Connect with Connor/ The Couch GM- https://lenderconnorwebb.com My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ My equipment list- https://www.amazon.com/shop/thecouchgm Read The Couch GM's Blog- https://thecouchgm.videotoblog.ai My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ Livestream across channels using StreamYard- https://streamyard.com/?fpr=connor-35 Connor Webb- Mortgage Loan Originator NMLS #1529504 Envoy Mortgage NMLS #6666 www.nmlsconsumeraccess.org

In the era of nonstop movement and NIL-driven decisions, Washington State Cougars football is finding ways to retain its core — and senior linebacker Keith Brown is right at the center of it. In this episode, Keith breaks down how WSU is navigating the transfer portal, what conversations are actually happening inside the locker room, and the pitch he makes to teammates when other programs come calling. From leadership and culture to trust, development, and belief in Pullman, this is an honest, player-led look at why some guys choose to stay when leaving is easier than ever. If you’re a Coug fan — or just curious how programs are surviving the portal era — this is a must-listen. 👇 Topics covered: -How WSU approaches player retention in the transfer portal era -Keith Brown’s leadership role within the program -What players really care about when deciding to stay or leave -Culture vs. money in today’s college football landscape -Why certain WSU players chose not to enter the portal 🎧 Available on YouTube & podcast platforms 📺 Subscribe for more WSU football conversations, player interviews, and behind-the-scenes insight Connect with Connor/ The Couch GM- https://lenderconnorwebb.com My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ My equipment list- https://www.amazon.com/shop/thecouchgm Read The Couch GM's Blog- https://thecouchgm.videotoblog.ai My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ Livestream across channels using StreamYard- https://streamyard.com/?fpr=connor-35 Connor Webb- Mortgage Loan Originator NMLS #1529504 Envoy Mortgage NMLS #6666 www.nmlsconsumeraccess.org 0:00- Discussion around WSU's retention in the portal 28:21- Keith Brown joins

Kirby Moore is set to become WSU's 36th full time head coach! First team meeting with Kirby is set for Monday the 15th and we will be going live again that evening. *Subscribe to Cougfan.com for all things WSU Athletics!* Connect with Connor/ The Couch GM- https://form.jotform.com/242987990120161 My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ My equipment list- https://www.amazon.com/shop/thecouchgm Read The Couch GM's Blog- https://thecouchgm.videotoblog.ai My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ Livestream across channels using StreamYard- https://streamyard.com/?fpr=connor-35 Connor Webb- Mortgage Loan Originator NMLS #1529504 Envoy Mortgage NMLS #6666 www.nmlsconsumeraccess.org Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/4997128208384000

That is right- Mkristo Bruce will be joining us from the sky to talk through the Cougs' end of the regular season and where they may be flying for bowl season! *Subscribe to Cougfan.com for all things WSU Athletics!* Connect with Connor/ The Couch GM- https://form.jotform.com/242987990120161 My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ My equipment list- https://www.amazon.com/shop/thecouchgm Read The Couch GM's Blog- https://thecouchgm.videotoblog.ai My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ Livestream across channels using StreamYard- https://streamyard.com/?fpr=connor-35 Connor Webb- Mortgage Loan Originator NMLS #1529504 Envoy Mortgage NMLS #6666 www.nmlsconsumeraccess.org Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/4997128208384000

WSU is seeking its first bowl eligibility under Jimmy Rogers while JMU is looking to keep its CFP dreams alive as the Cougs head out east to Harrisonburg, VA in the first ever matchup between these two universities. Joined by Jack Fitzpatrick of JMU Sports News (https://jmusportsnews.com), Mkristo Bruce, and Adam Lewis. *Subscribe to Cougfan.com for all things WSU Athletics!* Connect with Connor/ The Couch GM- https://form.jotform.com/242987990120161 My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ My equipment list- https://www.amazon.com/shop/thecouchgm Read The Couch GM's Blog- https://thecouchgm.videotoblog.ai My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ Livestream across channels using StreamYard- https://streamyard.com/?fpr=connor-35 Connor Webb- Mortgage Loan Originator NMLS #1529504 Envoy Mortgage NMLS #6666 www.nmlsconsumeraccess.org 0:00- Intro/ Connor & Dylan commentary 19:28- Mkristo Bruce 25:13- Adam Lewis 59:04- JMU's Jack Fitzpatrick

WSU suffered a frustrating loss to the Oregon State Beavers last week on the road and will look to rebound vs a 5-4 Louisiana Tech team that has not fared well on the road. We discuss these games as well as reports of $12M in upgrades planned for Martin Stadium as soon as next season, while at the same time President Betsy Cantwell states WSU's NIL is LAST in football among 'new Pac-12' universities. Joined by Ben Carlisle of Bleed Tech Blue- https://www.on3.com/sites/bleed-tech-blue/news/cumbie-nelson-and-foster-preview-louisiana-techs-road-matchup-at-washington-state/ Also joined by Mkristo Bruce. Connect with Connor/ The Couch GM- https://form.jotform.com/242987990120161 My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ My equipment list- https://www.amazon.com/shop/thecouchgm Read The Couch GM's Blog- https://thecouchgm.videotoblog.ai My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ Livestream across channels using StreamYard- https://streamyard.com/?fpr=connor-35 Connor Webb- Mortgage Loan Originator NMLS #1529504 Envoy Mortgage NMLS #6666 www.nmlsconsumeraccess.org 0:00- Loss to Oregon State 7:48- Injury updates 9:30- WSU NIL concerns 17:49- $12M in stadium upgrades? 25:21- LA Tech preview 30:46- WSU basketball38:39- LA Tech's Ben Carlisle joins 59:54- Mkristo Bruce joins

WSU surprised the nation last week when they took #4 Ole Miss down to the wire in Oxford, losing 24-21. This week they head back east to face off with #18 Virginia in (likely) WSU's final ranked matchup of the year as they look for a statement win.Joined by Jacquie Franciulli of Wahoos 247- https://247sports.com/college/virginia/article/watch-virginia-coordinators-des-kitchings-john-rudzinski-talk-ahead-of-washington-state-257043137/Connect with Connor/ The Couch GM- https://form.jotform.com/242987990120161My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/My equipment list- https://www.amazon.com/shop/thecouchgmRead The Couch GM's Blog- https://thecouchgm.videotoblog.aiMy Mortgage Lending website- https://www.envoymortgage.com/connor-webb/Livestream across channels using StreamYard- https://streamyard.com/?fpr=connor-35Connor Webb- Mortgage Loan Originator NMLS #1529504Envoy Mortgage NMLS #6666www.nmlsconsumeraccess.org0:00- Mariners talk 3:44- Ole Miss thoughts 38:15- Jacquie joins the show to discuss Virginia matchup