Minding Her Business (Women Entrepreneurs)

About this episode

Natoya and Joy discuss their experiences as black women entrepreneurs, the challenges they face, and the importance of community support.

The Counter-Narrative show featured Natoya and Joy, two black women entrepreneurs, discussing their businesses and challenges. Natoya's brand, Amazing Sophistication, is a footwear line inspired by her children's initials and her background in mental health. Joy's HR consulting firm, HR for the Culture, focuses on supporting black female entrepreneurs, highlighting the struggles of black-owned businesses, which average $24,000 annually. Both emphasized the importance of community, networking, and overcoming misconceptions about entrepreneurship. The pandemic impacted their businesses differently, with Natoya starting during the pandemic and Joy leveraging e-commerce growth. They shared strategies for building generational wealth and the significance of their work in the black community.

People in this episode

Host: s. Rasheem

Guests: Natoya, Joy

Topics covered

• women entrepreneurs
• black-owned businesses
• community support
• networking
• generational wealth

Keywords

• entrepreneurship
• black women
• business challenges
• community
• networking
• generational wealth
• e-commerce
• pandemic impact

Mentioned in this episode

Organizations: Amazing Sophistication, HR for the Culture

Places: black community

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