The CPG View

Can you remind everyone about Kroger Precision Marketing?Tell us about your announcement with Google this week.Incomplete measurement is a top pain point for many brands. With this new reporting, what specific “aha” moments can brands expect to see that they couldn’t see before?How do brands activate?Why is this kind of collaboration between Google and retailers important to brands?How does this change how brands should think about the role of Kroger or Google in their overall media strategy, and how does this help brands reach shoppers at every step of their journey?

You’ve built an impressive career leading digital growth across startups and large-scale global brands. Can you take us back to the early days. What first drew you to eCommerce and the intersection of technology and commerce?You’ve delivered results across both early-stage startups and billion-dollar businesses. What are you most excited about in Careismatic’s digital journey right now, and how are you defining sustainable growth in this next chapter?With your background at the intersection of technology and commerce, how do you balance data-driven decision-making with creative intuition when building or scaling digital products and marketing strategies?You’ve worked across apparel, healthcare, consumer electronics, and CPG. All with different consumer expectations. What lessons or patterns have you found to be universal when it comes to driving meaningful eCommerce growth?As a results-driven digital operator and leader, what do you want to leave our audience with whether it’s a leadership lesson, a mindset for growth, or a piece of advice for those navigating the evolving digital landscape?

You’ve held leadership roles across advertising, data, and now retail media. What excites you most about the journey that brought you to NielsenIQ, and how does it shape the way you approach this role?Retail media has become a critical investment area for CPGs. From your vantage point, what’s next in retail media, and where do you see the biggest opportunities for innovation?As you focus on merchant analytics and collaboration, how do you see data helping to close the gap between retailers and CPGs in creating more aligned growth strategies?You’ve emphasized the role of automation and personalization in digital advertising. How can CPG brands deliver personalized retail media experiences at scale without sacrificing efficiency?With over 20 years in digital and advertising, what lessons have you learned about building and leading teams that can thrive in the fast-moving world of CPG and retail media?

Let’s start with your journey — what inspired you to launch LS International, and how did you build a company that’s redefining executive search across global markets? Your ability to match client needs with candidate aspirations is your superpower — how do you consistently find those game-changing fits, especially at the C-suite level?The world of FMCG is moving fast; what are the new qualities and competencies companies are seeking in their next-generation CEOs, CCOs, and CMOs?What excites you most about the future of executive recruitment, especially as talent becomes more global, hybrid, and mission-driven?You operate with incredibly high standards and a people-first mindset — what leadership lessons have guided your success, and how do you maintain that relentless drive?

Before we dive into predictions and trends, can you share a bit about your journey and what led you to the role you are in today?Retail Media is getting more fragmented each year. How should brands measure Share of Voice across channels, and how important will unified measurement be for planning and performance in the coming years?The future of online grocery is evolving fast as fulfillment, speed, and convenience expectations keep rising. What innovations or operational models do you expect to define winning retailers in 2026?Measurement is becoming a core competitive advantage. How should brands think about connecting digital shelf conditions to actual sales performance, what some call “Digital Causals,” and what new metrics will matter most by 2026?AI influenced and eventually AI controlled shopper journeys are becoming more real every day. How should brands prepare for a world where algorithms, not humans, are making many of the product decisions?As we look toward 2026, which emerging trends do you believe will create the biggest disruption in how shoppers browse and buy, especially across platforms like TikTok Shop, Instacart, and Amazon’s 1P and 3P marketplace?

What are the key lessons you've learned about building high-performance teams that actually move the needle? You’ve described the classic “SWAT team” lifecycle: small, focused, agile—and then scale brings complexity and drag.What’s one example from your career where you saw that SWAT energy sustained—or completely lost—when scaling? What was the key difference?At Walmart scale, structure is inevitable.How do you personally balance the need for speed and experimentation with the operational rigor required in a global enterprise? How do you know when it’s time to add process—and when to get out of the team’s way? You mentioned protecting velocity and preserving that tight customer feedback loop. How are you using GenAI to enable that today? Can you share a concrete way GenAI is helping Walmart teams make faster, more informed decisions? You’ve worked across startups and Fortune 1. What genuinely excites you right now?Is it the technology, the scale, the people challenge? What’s keeping you energized as you lead this next chapter of transformation?

You’ve been instrumental in driving growth and implementing transformative models in digital commerce. Can you share what you think are the key elements for success in this space?As the digital commerce landscape continues to evolve, what trends or developments are you most excited about, and how do you see them shaping the industry?Leading a large, diverse team across the EMEA region is challenging. What strategies do you use to ensure alignment, innovation, and consistent results across such a broad scope?With tools like Commerce Studio and other innovations, how do you see technology playing a role in optimizing operations and enhancing customer experiences?From your work in digital commerce to your entrepreneurial ventures, what drives your passion, and how do you envision your role in shaping the future of this field?

· Your journey as the co-founder and CEO of Ampd is inspiring. What originally sparked the idea for Ampd, and how has the vision evolved since its inception? · Looking back, what have been the most significant challenges and milestones in your journey to scaling Ampd to serve millions of customers? · What excites you most about the future of Ampd and the role it’s playing in transforming the retail media and commerce space? · How do you see emerging technologies, like AI and machine learning, shaping the future of platforms like Ampd and the broader industry? · If you could fast-forward five years, what impact would you want Ampd to have had on the way consumers discover and purchase products?

What excites you most about leading Walmart Connect in Chile, and what unique opportunities do you see in the region’s market?How do you approach leveraging data-driven insights to create more authentic connections between brands and consumers?What trends in omnichannel marketing are shaping your strategy at Walmart Connect, and how do you see them evolving in Latin America?What leadership principles guide you in balancing strategic vision with execution, especially when entering new markets or revitalizing existing ones?What’s a project or achievement you’re particularly proud of at Walmart Connect, and how has it impacted the business or consumers?

What are the unique challenges and opportunities in integrating iconic brands into a modern eCommerce and retail media strategy? Your career spans roles in major corporations, startups, and private equity. How has this diverse experience shaped your approach to leading eCommerce and digital strategies in the CPG industry?You’re known for being a people-first leader. What strategies do you use to build and motivate high-performing teams, especially in fast-paced, transformative environments?You emphasize using breakthrough thinking backed by customer analytics. Can you share an example where data-driven insights led to a transformative strategy for a brand?With your experience in both global corporations and agile startups, what trends or technologies do you believe will most significantly impact the future of digital commerce in the CPG sector?

As the Chief Experience Officer overseeing a wide range of teams—Creative, Strategy, CX, Retail Media, and DTC—how do you ensure alignment across these diverse functions to deliver a seamless customer experience?Creative and customer experience are often seen as separate disciplines, but you manage both. How do you balance creativity with customer insights to craft experiences that are both engaging and effective for clients? Retail media and direct-to-consumer channels are evolving rapidly. What trends are you seeing in these areas, and how is OCG adapting its strategy to help clients stay ahead in an increasingly competitive marketplace? With customer experience being more crucial than ever, what innovative approaches or technologies are you implementing to enhance the customer journey? Can you share any recent successes where these innovations made a significant impact? Looking to the future, what excites you the most about the evolving landscape of retail media, DTC, and customer experience? Are there any emerging trends or technologies that you believe will have a lasting impact on how brands connect with their audiences?

Given your experience in shaping the online future of CPG and FMCG, could you share some key strategies or insights on how CPG companies can successfully navigate the ever-evolving digital landscape, especially in the context of e-commerce, direct-to-consumer models, and retail media?Having held roles in various countries and grown businesses globally, what unique challenges and opportunities have you encountered in different markets? How do you approach adapting CPG strategies to diverse consumer behaviors and market dynamics across countries? In the realm of new Shopper & Consumer Experiences, could you highlight a specific initiative or innovation that you've been involved in, either at Colgate Palmolive or Bimbo Bakeries, which significantly impacted customer engagement and satisfaction? How do you foster a culture of innovation within a large CPG organization?You've successfully grown businesses from $0 to $500M+ twice. What are some key principles or leadership strategies you believe contributed to this remarkable achievement? How do you balance the responsibilities of a P&L role with the need for continuous innovation and adaptation in the fast-paced CPG industry?

You've spent a significant part of your career at the forefront of new-age marketing, especially in digital and e-commerce. What major shifts in digital commerce do you anticipate in the CPG industry over the next few years? As the Global Digital Commerce Director what are the key strategies you're focusing on to enhance consumer penetration and increase e-commerce conversion rates? With your extensive experience across multiple global markets, what are some of the most important factors to consider when building digital strategies that work across diverse regions? How do you balance local relevance with global scale? You’ve mentioned the importance of agile cross-functional teams in driving business outcomes. How do you foster collaboration between different teams, such as marketing, e-commerce, and product development, to ensure alignment in your digital commerce strategies? What excites you most about the future of digital commerce in the CPG sector? Are there any emerging technologies or trends that you believe will have a significant impact on how consumers shop and engage with brands online?"