[ep 098] Terry McBride on the monetization of emotions, yoga as a moving meditation & the future of music]

About this episode

Terry McBride discusses his journey in the music and wellness industries, exploring themes of innovation, community, and the future of music.

Terry McBride is a trailblazer and veteran in both the music and wellness industries, someone who has an uncanny prescience. He is also thoughtful, kind, and—in speaking to his team during the coordination of this conversation—very beloved. As the co-founder and CEO of Nettwork Music Group , Terry helped shape the careers of some of the most iconic artists of our time, including Sarah McLachlan, Coldplay, and the Barenaked Ladies. Under his visionary leadership, Nettwerk became a global powerhouse (with teams in Los Angeles, New York, Toronto and more), selling over 150 million albums, and revolutionizing how artists navigate the digital era. But Terry’s influence doesn’t stop at music. In 2007—after discovering yoga and experiencing it across the world—he turned his passion for mindfulness into YYOGA , a wellness company that has redefined the yoga studio experience across Canada. Terry’s commitment to innovation, whether in artistry or holistic well-being, is deeply inspiring. In this episode, we explore Terry’s incredible journey—his youth as a national level field hockey player and budding civil engineer; the monetization of emotions in music & wellbeing; YYOGA and…

People in this episode

Host: May Globus

Guest: Terry McBride

Topics covered

• monetization of emotions
• yoga as a moving meditation
• future of music
• wellness industry
• community spaces
• innovation in artistry

Keywords

• Terry McBride
• Nettwork Music Group
• YYOGA
• monetization of emotions
• music industry
• wellness
• yoga
• community
• innovation

Mentioned in this episode

Organizations: Nettwork Music Group, YYOGA

Places: Canada

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