
About this episode
The episode explores the disconnect between YouTube and traditional media legitimacy, reflecting on the failed crossover of internet creators into mainstream entertainment.
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we’re launching off of our discussion from last episode by asking a strange question: is YouTube actually REAL? After nearly twenty years of dominance, why does the platform still feel completely disconnected from traditional media recognition, legitimacy, and the broader “culture” in general? We start by reminiscing on the “good old days” of 2015, when it seemed inevitable that YouTubers would fully cross over into television and film. Agents were interested, studios were experimenting, YouTube Red was launching, and everybody assumed internet creators would naturally become mainstream celebrities. But… that didn’t really happen. Why not? To understand that, we break down the failed crossover era. We’re talking celebrity YouTube channels, creator-backed streaming shows, and the awkward attempts by Hollywood to recreate YouTube success. As we all know, that didn’t really work out. We…
Topics covered
- YouTube culture
- media legitimacy
- creator economy
- failed crossover
- online media
- celebrity
- streaming shows
Keywords
- YouTube
- media
- legitimacy
- crossover
- creators
- celebrity
- streaming
Sponsors
MAINGEAR
Mentioned in this episode
Organizations: YouTube, YouTube Red
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