Replay: What are brands looking for in (2026)?

About this episode

The episode discusses the key performance indicators brands are looking for in 2026 and the types of creators they want to collaborate with.

This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers). Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. Here are four top KPIs (key performance indicators) brands might be measuring in 2024: ConversionsBrand liftEngagement Quality of contentTune in ...

People in this episode

Host: Emma Cortes Ellendt

Topics covered

• brand awareness
• key performance indicators
• marketing strategies
• influencer collaboration
• business metrics

Keywords

• KPIs
• brand awareness
• sales
• website traffic
• engagement

Mentioned in this episode

Organizations: brands, agencies, creators, influencers

More episodes of The Creative Edition Podcast

• 3 Biggest Tips for Creators & Influencers in 2026 · February 10, 2026 · 23 min
• Replay: Don't stop yourself from posting your content in 2026 · February 3, 2026 · 17 min
• Replay: How to create new habits and routines for 2026 · January 20, 2026 · 14 min
• How to Have a Great Start to the New Year as a Creator in 2026 · January 13, 2026 · 23 min
• Content Creator BINGO (2026): A Mini Checklist for Influencers to Prepare for the New Year · December 30, 2025 · 24 min
• SEO vs. AIO (Artificial Intelligence Optimization), How to optimize your content for AIO in 2026 · December 16, 2025 · 24 min