Lisa Maltby on Balancing Passion and Profit in Creative Freelancing

About this episode

Lisa Maltby discusses the balance between passion and profit in creative freelancing.

Lisa Maltby on Balancing Passion and Profit in Creative Freelancing Episode Summary: Today, we dive deep into the world of creativity and freelancing with the talented digital illustrator and designer, Lisa Maltby. After a decade in creative agencies, Lisa made the leap to freelance, and she shares the realities of balancing a stable income with the need for creative expression. We explore practical tips for anyone considering a similar transition, as well as the importance of understanding your audience and the unique challenges faced by freelancers in today’s market. Lisa's journey is not just about the work she produces but also her commitment to mentoring others and advocating for underrepresented voices in the creative industry. Join us for a conversation rich with wisdom, humor, and inspiration that will help you navigate your own creative path! Lisa Maltby Bio: Lisa Maltby is an illustrator and designer based in Sheffield, specialising in food and heritage brands. Her work blends beauty with functionality, creating thoughtful visuals that connect with audiences and bring stories to life. Grounded in craftsmanship and rich in detail, her designs are both purposeful and…

People in this episode

Host: Nikki Vallance

Guest: Lisa Maltby

Topics covered

• freelancing
• creative expression
• mentoring
• illustration
• design
• audience understanding

Keywords

• freelance
• creative industry
• illustration
• design
• mentoring
• audience

Mentioned in this episode

Organizations: Penguin Random House, The Guardian, National Trust, Politico, Waitrose Food

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