Pulse Check: Tracking Car Shopping Shifts with Deloitte
From The Culture Lane by Marcus Amick
January 28, 2026 · 22 min · Season 3 · Episode 12
About this episode
This episode discusses how changing consumer expectations are impacting the automotive market, featuring insights from Deloitte's study.
Car buyers are rewriting the rules—rethinking what they’ll pay, how loyal they feel to brands, what they expect from in-car tech, and which powertrains they’ll consider next. Deloitte’s 2026 Global Automotive Consumer Study brings those shifts into focus. In this episode of The Culture Lane, we talk with Lisa Walker, vice chair and U.S. automotive sector leader at Deloitte, about how changing consumer expectations are reshaping the way automakers show up in the market.
People in this episode
Host: Marcus Amick
Guest: Lisa Walker
Topics covered
- car shopping
- consumer expectations
- automotive industry
- market trends
- in-car technology
Keywords
- car buyers
- automakers
- powertrains
- loyalty
- in-car tech
Mentioned in this episode
Organizations: Deloitte, Deloitte’s 2026 Global Automotive Consumer Study
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- Fundamentals First: Keeping the Tech in Perspective · January 7, 2026 · 36 min
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