The Culture Profit

This episode is sponsored by Mobrium. The original employer reputation platform.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode73- - - - -EPISODE DESCRIPTION:Four-time Chief People Officer, Oksana Lukash, reveals why the most dangerous decisions are made in a vacuum and how leaders can navigate high-stakes cultural rewrites without losing their best talent.- - - - -TODAY'S GUEST:Oksana Lukash immigrated from Moscow to the U.S. at 13, which taught her early how to lead through change and build belonging from the ground up.Over the last 25 years, she has served as a Chief People Officer, advisor, and coach, building people strategies in high-growth startups, Fortune 500s, and mission-driven organizations. She has led companies through hypergrowth, turnarounds, layoffs, leadership crises, and cultural rewrites.She helps leaders lean into their No Matter What Values and turn complex challenges into simple, actionable insight. If your listeners are navigating change, leading teams, or building a meaningful career or culture, Oksana will bring them truth, tools, and tangible steps they can act on right away.Follow Oksana Lukash on LinkedIn: https://www.linkedin.com/in/ksusha45- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Lifestyle Medical.👉 Visit https://lifestyleengr.com/careers- - - - -EPISODE DESCRIPTION:Discover how a mechanical engineer turned entrepreneur proves that prioritizing people actually accelerates profit in the medical device industry. From "leadership training in disguise" to engineering daily habits, Zach Christensen, Co-Founder of Lifestyle Medical, reveals the exact systems he uses to build a team that thrives even when the boss is away.- - - - -TODAY'S GUEST:Zach Christensen is a co-founder of Lifestyle Medical and an engineer-turned-entrepreneur who helps visionary partners bring innovative medical devices to life, from concept through FDA clearance, scalable manufacturing, and market launch. Guided by Lifestyle's F.I.R.M. G.R.I.P. values—Family, Integrity, Respect, Mutual Success, Gratitude, Responsibility, Intelligence, and Perseverance—Zach leads with faith in Jesus Christ and a commitment to building purpose-driven teams. He is a husband, father of four, keynote speaker, lifelong learner, and unapologetic bookaholic.Follow Zach Christensen on LinkedIn: https://www.linkedin.com/in/zcchristensen- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. The original employer reputation platform.👉 Visit https://mobrium.com/?utm_medium=podcast&utm_campaign=episode69- - - - -EPISODE DESCRIPTION:Employer brand expert Ally Brown reveals why your employer branding must match the reality of the job—and how specific storytelling shifts can make your brand three times more trustworthy to top talent.- - - - -TODAY'S GUEST:Ally Brown leads employer brand and recruitment marketing at VCA Animal Hospitals, a leader in veterinary care and part of the Mars family of brands. In this role, she developed an award-winning employer brand from the ground up and is bringing it to life through content, storytelling, and experiences. With 15 years of diverse marketing and brand experience across multiple industries (automotive, software, hospitality, and commercial real estate), she has created sustainable results and award-winning programs for companies by engaging companies' most powerful asset – their people. She holds a bachelor’s degree from Ohio University and is a certified Employer Brand Strategist. Outside of work, she loves traveling, skiing, and spending time with family – including her fur human.Follow Ally Brown on LinkedIn: https://www.linkedin.com/in/allybrown4- - - - -CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. The original employer reputation platform.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode67- - - - -EPISODE DESCRIPTION:Some of your high achievers are struggling with an identity crisis. They may feel "internally bored" despite impressive achievements. Or maybe this is you. In this episode, Justine Burdette shares a provocative new way to overcome burnout and a real-time exercise that reveals exactly where you’re misaligned and what to do next.- - - - -TODAY'S GUEST:Justine Marie Burdette is the founder of Burdette Enterprises, home to soul-aligned coaching and group experiences for high-achieving people to break free from burnout, perfectionism, and performance-driven success. With 20+ years in strategic comms and economic development, she now helps clients reclaim clarity, self-trust, and unapologetic purpose through her 1:1 Catalytic Conversations and group program WomenWorthy. Justine’s work is equal parts mirror, maverick, and emotional reset.Follow Justine Burdette on LinkedIn: https://www.linkedin.com/in/jmburdette/- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. The original employer reputation platform.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode65- - - - -EPISODE DESCRIPTION:Losing a job is a profound life transition that requires far more than just a polished resume to overcome. Giselle Damian, Senior Career Transition Coach at Keystone Partners shares how you can navigate the emotional roller coaster post-layoff and how to turn a career setback into a powerful opportunity for professional reinvention.- - - - -TODAY'S GUEST:Giselle Damian is a career coach with a background in human resources and staffing within higher education, and prior experience in insurance and banking. She works with professionals across industries and career levels, helping them navigate career transitions, clarify their goals, and build authentic personal brands. Known for her energetic presence and thoughtful listening style, Giselle delivers practical, personalized guidance that helps individuals gain clarity, confidence, and direction as they shape the next chapter of their careers.Follow Giselle Damian on LinkedIn: https://www.linkedin.com/in/giselle-damian- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. The original employer reputation platform.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode63- - - - -EPISODE DESCRIPTION:Discover the powerful secret to peak performance as Hollywood executive and successful entrepreneur Stephen Puri breaks down the science and methodology of achieving a true flow state.- - - - -TODAY'S GUEST:Steven is one of the few people on Earth who has been a senior executive at two motion picturestudios and also raised over $20MM in venture capital. He’s produced the digital effects forIndependence Day which won the Oscar for Visual Effects and in addition to his film work, he’sfounded 3 start-ups - one successful exit and two failures. He lectures now on the lessons insustainable high-performance he learned working alongside some of the world’s moreproductive people.Follow Steven Puri on LinkedIn: https://www.linkedin.com/in/steven-puri- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode61- - - - -EPISODE DESCRIPTION:With a professional background in counseling, Justine Froelker created a structure for improving mental and emotional well-being in the workplace. Check out this episode to improve your workplace and yourself.- - - - -TODAY'S GUEST:A licensed Professional Counselor with 25+ years of experience, Justine Froelker equips individuals and teams to live and lead with courage, authenticity, and resilience through her Courage is Built Here™ curriculum. An accomplished author of 12 books and two-time TEDx speaker, she inspires global audiences with keynotes, retreats, and trainings. Rooted in faith, Justine lives in St. Louis with her husband, two dogs, and hundreds of butterflies she raises each season.Follow Justine Froelker on LinkedIn: https://www.linkedin.com/in/justinefroelker/- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. The original employer reputation platform.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode59- - - - -EPISODE DESCRIPTION:U.S. Veteran and sales expert, Zac Crane, left a stable job to pursue a deep-seated call to serve in the army. Now a Head of Sales at Mobrium, Zac shares why veterans are good hires and advice for veterans on continued learning to successfully bridge the gap between military discipline and the civilian job market. - - - - -TODAY'S GUEST:Zac grew up in Boise, Idaho, where sports and service shaped much of his early life. After playing football and serving an LDS mission, he graduated from Utah State University and was commissioned as an Explosive Ordnance Disposal (EOD) Officer in the U.S. Army. The experience taught him how to stay calm under pressure, lead through uncertainty, and solve complex problems quickly.When his time in uniform ended, Zac chose to focus on his family and establish roots back in beautiful Cache Valley. His love of people and problem-solving naturally led him into SaaS sales, where he discovered a new passion for helping organizations address real challenges with simple and meaningful solutions. And he’s only one semester away from completing his MBA at Utah State University.Follow Zac Crane on LinkedIn: https://www.linkedin.com/in/zacharycrane- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode57- - - - -EPISODE DESCRIPTION:Tired of feeling "gotcha'd"? Craig Taylor is changing cybersecurity training from a punishment to a positive, gamified experience. His mission is to empower employees, not shame them, making everyone a stronger link against cyber threats.- - - - -TODAY'S GUEST:Craig Taylor is a 30-year cybersecurity veteran and Certified Information Systems Security Professional (CISSP) since 2001. He is the co-founder and CEO of CyberHoot, a cybersecurity training platform built to teach cyber literacy through positive reinforcement, gamification, and automation, particularly for SMBs to Enterprises, and MSPs or MSSPs, and their clients.Throughout his career, Craig has led cybersecurity programs across diverse sectors, including web hosting (CSC), financial services (J.P. Morgan Chase), and manufacturing (Vistaprint). He also leads a growing virtual CISO practice that has delivered strategic security guidance and compliance programs to more than 50 companies across multiple industries.Beyond the boardroom, Craig is a Toastmaster, a committed Rotarian in Portsmouth, NH, and a passionate fundraiser for cancer research. He has raised over $150,000 for Dana-Farber through 11 years of riding in the Pan-Mass Challenge.Follow Craig Taylor on LinkedIn: https://www.linkedin.com/in/craigmtaylor/- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode55- - - - -EPISODE DESCRIPTION:In this in-depth episode, talent expert, Andrea Hoffer, shares her Dream Hire Framework—a five-stage process (Define, Reach, Engage, Assess, Motivate) for hiring and developing highly engaged and productive teams.- - - - -TODAY'S GUEST:Andrea Hoffer is a Talent Acquisition & Management strategist and founder of aha! Talent Experts. With over 30 years in recruitment and nearly two decades as a business owner, she helps companies improve hiring processes, align recruitment with culture, and build strong employer brands. A Certified AI Consultant, keynote speaker, and author of Hire Higher, Andrea combines tech and human insight to streamline hiring, optimize onboarding, and build high-performing teams.Follow Andrea Hoffer on LinkedIn: https://www.linkedin.com/in/andreahoffer/- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode53- - - - -EPISODE DESCRIPTION:Cary Prejean, Founder and CEO of Strategic Business Advisors, reveals how the Predictive Index Assessment can improve teams’ communication by uncovering individual motivation drivers.- - - - -TODAY'S GUEST:Cary Prejean is the founder and CEO of Strategic Business Advisors, with four decades of experience helping over 400 small to mid-sized businesses systemize operations and double net income within 9–12 months. A CPA with a degree in accounting, Cary provides real-time KPI dashboards and monthly reports to simplify financial management. He is a certified ontological coach, a Predictive Index partner, and has taught at four Louisiana universities. Cary also speaks publicly, has authored three books, and works with clients across the U.S. in industries ranging from e-commerce to healthcare. Cary is also a cyclist, baker and married with 4 kids and 6 grandkids.Follow Cary Prejean on LinkedIn: https://www.linkedin.com/in/caryprejean/- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode51- - - - -EPISODE DESCRIPTION:Sean Glaze, Sticky Cultures Founder, shares the foundation and building blocks to having a workplace environment where team members stick to values and stick up for each other.- - - - -TODAY'S GUEST:Sean Glaze is a sought-after leadership and workplace culture speaker, who gained valuable insights on turning talent into teamwork as a successful basketball coach. He travels around the country to share those actionable lessons. Sean’s engaging conference leadership keynotes and custom team building programs have helped clients like Cisco, John Deere, the CDC, and Emory University to increase collaboration, boost productivity, and build Sticky Cultures that inspire more profitable teamwork. Sean’s books, Rapid Teamwork, What Effective Leaders DO, The 10 Commandments of Winning Teammates, and Staying Coachable are entertaining parables that accelerate the growth of leaders and teams!Follow Sean Glaze on LinkedIn: https://www.linkedin.com/in/seanglaze- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode49- - - - -EPISODE DESCRIPTION:Can anyone learn to lead well? Jill Felska, Founder of Want To Work There shares what traits the best leaders have in common and how you can improve as a manager.- - - - -TODAY'S GUEST:Jill Felska is the founder of Want To Work There and the creator of Training for the Modern Manager. She's spent the last 15-years learning everything under the sun about building better workplace cultures and is on a never-ending mission to get practical, actionable tools into the hands of as many passionate culture creators as possible.Follow Jill Felska on LinkedIn: https://www.linkedin.com/in/jillfelska- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance