2GOOD2B - Part II

About this episode

This episode discusses the importance of vetting cybersecurity practices of business partners in retail, featuring TechTown's use of geofencing for promotions and their partnership with Quintain.

Part two of a two part series. Every business needs a partner and retail is no different. The question is, have you vetted your partners cybersecurity practices to ensure that when you do work with them, they don’t become the weakest link in the security of your business? In our latest episode, TechTown wants to advance their selling strategies by using geofencing to drive sales and promotions. It’s a great idea until we find out that these promotions are “2GOOD2B”. Dive in to find out what is going on with their partnership at technology provider Quintain

Topics covered

• cybersecurity
• retail partnerships
• geofencing
• business strategy
• sales promotions

Keywords

• cybersecurity
• retail
• partners
• geofencing
• promotions
• business strategy

Mentioned in this episode

Organizations: TechTown, Quintain

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