Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson

About this episode

The episode discusses how Ericsson uses modern data architectures and AI to improve customer experiences in the telecom industry.

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Soren Marklund, Vice President of Global Services, Technology Consulting, and AI Data Strategy at Ericsson. They explore how Ericsson leverages modern data architectures to enhance customer interactions and drive business benefits. The discussion covers the importance of a unified data operating model, challenges faced with data silos, and the role of AI and machine learning in improving customer service.

People in this episode

Host: Dana Gardner

Guest: Soren Marklund

Topics covered

• telecom
• customer experience
• data architecture
• AI
• machine learning
• data silos

Keywords

• telecom
• customer experience
• data architecture
• AI
• machine learning
• data silos
• business benefits

Mentioned in this episode

Organizations: Ericsson, Interarbor Solutions

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