60-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far)
About this episode
Nine B2B marketing professionals share their most effective strategies in a fast-paced format.
#369 | It's hard to know what works and what doesn't, what's real and what's not right now. So we tapped 9 B2B marketing pros, all specialists in their area, to share one thing that's produced real results so far this year. Here's how it works: 9 speakers, one play each, two minutes on the clock. When host Dave Gerhardt hits the buzzer, it's on to the next play. The audience votes on their favorites, and the top plays come back for a second round with more detail. 60 minutes of back-to-back insights across demand gen, content, brand, social, product marketing, strategy, and more, featuring plays from senior marketing leaders at companies like Snowflake, Sprout Social, Tekmetric, Lendio, and many more. Timestamps (02:23) - - Nine marketers, two minutes each, one play — welcome to the B2B Blitz (07:23) - - 6x podcast engagement with comic-style clips, Jess Cook (Vector) (09:41) - - Adapting core messaging across different segments, Diane Wiredu (Lion Words) (11:43) - - Turning win-loss research into pipeline recovery, Drew Giovannoli (BuriedWins) (13:28) - - An AI-powered voice-of-customer system built from sales calls, Jonathan Rosenfeld (Hologram) (16:09) - - Treating your…
People in this episode
Host: Dave Gerhardt
Guests: Jess Cook, Diane Wiredu, Drew Giovannoli, Jonathan Rosenfeld, Hunter Talpas, Hailey McDonald, Casey Patterson
Topics covered
- B2B marketing
- marketing strategies
- demand generation
- content marketing
- brand marketing
- social media
- product marketing
Keywords
- B2B marketing
- marketing plays
- demand generation
- content strategy
- AI marketing
- campaign planning
- engagement strategies
Mentioned in this episode
Organizations: Vector, Lion Words, BuriedWins, Hologram, Tekmetric, Sprout Social, Snowflake
More episodes of The Dave Gerhardt Show (from Exit Five)
- How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)
- Why AEO in 2026 Is Just the Evolution of SEO with Rebecca Busk (CEO, Kvalifik)
- How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)
- From $3M to $50M ARR Without Paid Ads with Alex Howe (SVP Marketing & Growth at Funnel Leasing)
- Why B2B Marketers Should Be Running CTV Ads with Amit Sharan (SVP Marketing at Tatari)
- Running a Media Company Inside HubSpot with Jonathan Hunt (VP, Media and Content)
Explore listener stats, chart rankings, contacts and more on the The Dave Gerhardt Show (from Exit Five) podcast page.