About this episode

Dave Gerhardt interviews Rebecca Busk about the evolution of AEO and its implications for AI search in B2B marketing.

#373 | Dave sits down with Rebecca Busk , CEO and Partner at Kvalifik, to talk about what it actually takes to show up in AI search. Rebecca breaks down the three types of prompts you need to rank for - foundational, core, and must-win - and why most AEO content fails because it's too generic to ever get cited. They get into the technical side of AEO like crawlability and schema markup, why Reddit and community platforms carry more weight than LinkedIn in AI citations, and a ten-point checklist for content quality you can run against your own site today. Check out Webflow's free AEO assessment here . Timestamps (00:00) - - Thank you to Webflow (01:59) - - Why AI search is quietly rewriting how B2B buyers find vendors (02:42) - - From agency employee to owner: buying an agency (05:19) - - How to build marketing expertise without a marketing degree (09:56) - - What AEO actually means, and a real example of how it narrows buying decisions (13:38) - - Why you shouldn't write AEO content with AI (17:04) - - Rethinking content strategy: what buyers actually ask before they buy (22:05) - - Crawlability, schema markup, and a technical checklist for showing up in AI search (31:12) - - Ten…

People in this episode

Host: Dave Gerhardt

Guest: Rebecca Busk

Topics covered

• AEO
• AI search
• content strategy
• B2B marketing
• crawlability
• schema markup

Keywords

• AEO
• AI search
• content quality
• B2B buyers
• schema markup
• crawlability
• content strategy

Sponsors

Webflow

Mentioned in this episode

Organizations: Kvalifik

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