About this episode

Dave Gerhardt interviews Jay Schwedelson about improving webinar and email strategies for B2B marketers.

#372 | Dave sits down with Jay Schwedelson , founder of subjectline.com and Guru Media Hub, one of the sharpest tactical minds in email, webinars, and live content. Jay explains why so many B2B marketers get live content wrong from the very first step, and how small shifts in packaging can completely change who shows up and who doesn't. They dig into the psychology behind when people actually open and engage with email, why shorter almost always wins, and the habits that quietly keep you out of the spam folder. Jay also shares the specific email and send-day habits he swears by, a few of his go-to tricks for getting people to actually reply, and how he thinks about testing your way to what works for your own audience. Timestamps (00:00) - – Why "webinar" might be costing you registrations (01:12) - – Meet Jay Schwedelson and the virtual event he built to 30,000 people (06:26) - – A simple trick to get more people to actually show up live (08:44) - – Why giving everything away on-demand might be a mistake (10:23) - – The case for live, human connection in an AI-saturated world (13:00) - – The send times most B2B marketers are sleeping on (15:18) - – How to package and name your…

People in this episode

Host: Dave Gerhardt

Guest: Jay Schwedelson

Topics covered

• webinars
• email strategy
• B2B marketing
• live content
• engagement tactics

Keywords

• webinar
• email marketing
• B2B
• engagement
• open rates
• live content
• psychology

Mentioned in this episode

Organizations: SubjectLine.com, Guru Media Hub, Exit Five

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