From $3M to $50M ARR Without Paid Ads with Alex Howe (SVP Marketing & Growth at Funnel Leasing)

From $3M to $50M ARR Without Paid Ads with Alex Howe (SVP Marketing & Growth at Funnel Leasing)

From The Dave Gerhardt Show (from Exit Five) by Exit Five

July 9, 2026 · 47 min · Episode 371

About this episode

Alex Howe discusses how Funnel Leasing achieved significant growth without traditional marketing tactics.

#371 | Most B2B companies gate everything and hide their pricing. Funnel Leasing does neither, and grew from $3 million to $50 million in revenue anyway. Dave sits down with Alex Howe, SVP of Marketing and Growth at Funnel Leasing, to talk about how he built that growth engine with no marketing background, no paid ads, and no sales team pressure. They get into why his whole philosophy is built around being different rather than better, why ungating everything (including pricing) builds more trust than gating ever could, and how to prove marketing is working without hard metrics like a two-week sales cycle. Plus: how a background in political PR shaped his approach to getting attention, the event marketing stunts that actually got prospects talking, and why messaging should keep evolving without ever losing its core story. Timestamps (00:00) - - Introduction (05:32) - - Be Different, Not Just Better (09:13) - - Why You Should Ungate Everything, Including Pricing (13:34) - - How to Prove Marketing Is Working Without Hard Metrics (18:38) - - A Great Product Makes Marketing Easier (24:54) - - Build a Point of View by Staying Close to Your Customers (27:10) - - Creative Event…

People in this episode

Host: Dave Gerhardt

Guest: Alex Howe

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Organizations: Funnel Leasing, Exit Five

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