Why B2B Marketers Should Be Running CTV Ads with Amit Sharan (SVP Marketing at Tatari)

Why B2B Marketers Should Be Running CTV Ads with Amit Sharan (SVP Marketing at Tatari)

From The Dave Gerhardt Show (from Exit Five) by Exit Five

July 6, 2026 · 45 min · Episode 370

About this episode

Dave Gerhardt interviews Amit Sharan about the potential of CTV ads for B2B marketers and the nuances of TV advertising.

#370 | Most B2B marketers have no idea you can run TV ads for $50 a day. Dave sits down with TV advertising veteran Amit Sharan, SVP of Marketing at Tatari, to talk about this, and how to think about CTV as a B2B channel. They get into the difference between linear and streaming, why programmatic buying only reaches 15% of total TV inventory, and the case for retargeting your website visitors on TV instead of just running more ads on LinkedIn. They also get into what makes TV creative actually work, where AI fits into that process, how to measure performance without relying on last-click, and why it's worth testing a channel you've never touched before. Timestamps (00:00) - - Why B2B marketers are sleeping on TV ads (01:17) - - Getting into ad tech: video advertising, Facebook, and a $450M acquisition (07:03) - - How to cold-apply your way into a company you want to join (09:05) - - What scale looks like for a modern TV ad platform (11:02) - - The three buckets of marketing: demand gen, product, and corporate (13:59) - - How to actually measure whether your brand is working (16:12) - - Why marketers respect good marketing more than any celebrity spokesperson (20:04) - - CTV 101…

People in this episode

Host: Dave Gerhardt

Guest: Amit Sharan

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Organizations: Tatari

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