The Design Pop

What happens when a former consultant, startup operator, and self-described “anxious overachiever” discovers the contract furniture industry for the first time?

This episode is less about answers and more about observations. After hosting two recent Design POP webinars with designers—Alexandra reflects on personality tendencies, designer struggles, and workflows.

“If my sophomore-in-college self realized how much fun I’m having jamming out to an Excel spreadsheet right now, I would be on the floor.” Design leader by day. Watercolor artist by night. Rebekah Jacobi shares how embracing her duality has reshaped her leadership, her creativity, and her impact in the commercial interiors industry.

As winter settles in and the year comes to a close, Alexandra reflects on a habit many of us share—finishing something big and immediately moving on to what’s next. A simple moment at home with her son becomes a reminder to slow down, recognize progress, and make space to celebrate the wins, both big and small.

We are coming to you live from Day 1 of Experience—formerly known as CET Experience—where nearly 500 designers, manufacturers, and sponsors are fueling the excitement and innovation shaping the design industry. This year marks a major shift not just in the name, but in what the event represents. Configura’s vision has expanded beyond CET, and Experience now captures the full scope of their technology solutions. In this episode Alexandra sits down with two of Configura's very own Aaron Okkema, Head of Sales for North America, and Rob Detrick, Product Manager for Commercial Interiors, about the big announcements from the opening keynote.

In this inspiring episode, Alexandra sits down with Christine Crawford, Design Manager at Alfred Williams & Company in Nashville and MillerKnoll’s Designer of the Year. Christine shares her journey from an eager design student who did whatever it took to land an internship, to becoming the leader of a design team and the force behind a $15 million project. Her story highlights the power of curiosity, tenacity, and taking bold risks—such as writing a letter to land her dream role. Through Christine’s perspective, we explore what it means to redefine “perfect,” why dealer design can be a powerful accelerator for young careers, and how collaboration and courage shape long-term success. Whether you’re a student, a young designer, or a seasoned professional, Christine’s journey will leave you with practical wisdom and the confidence to bet on yourself.

In this episode of The Design Pop, Alexandra welcomes Jennifer Evans, VP of Design and Development at Hyphn, formerly BKM. With nearly two decades of experience rising through the same dealership, Jennifer shares her unique journey from project designer to leadership. She reveals how curiosity, problem-solving, and a passion for process led her upward. They explore how Hyphn's evolution—from rebranding to strategic acquisition—has strengthened its culture and diversified its services to meet the changing demands of today’s workplace. Jennifer also talks about building strong design teams, empowering designers through live design sessions, incentivizing client engagement, and embracing the "uncomfortable" as a pathway to growth. Throughout this episode, Jennifer shares insights on capacity challenges, industry training gaps, and the mindset shift that's required to lead effectively.

Stephanie Wolfson, Design Manager at HAT Collective, didn’t set out to become a designer—she followed her curiosity, and it led her somewhere unexpected. With a background in theater and marketing, she found her way into the world of commercial interiors and discovered a love for the “3D puzzles” of furniture design. In this episode, Stephanie shares how curiosity helped her carve out new roles, take a bold career pause, and navigate the tough conversations that come with growth. It’s a candid, inspiring look at what’s possible when you stop chasing the perfect plan—and start following what lights you up.

In this candid conversation, Alexandra chats with Wesley Edmonds, Director of Workplace at OFS, about the challenges and opportunities for women in design. They tackle the evolving role of dealer designers, the gender gap in leadership, and how sponsorship can fuel career growth. With personal stories, industry insights, and plenty of laughter, they explore the disconnect between A&D and dealer designers, the need to break down silos, and why empowering all designers—regardless of title—matters. Plus, they get real about juggling careers and motherhood in a fast-paced, male-dominated industry. Honest, funny, and full of actionable advice, this episode is a must-listen for anyone in workplace design or leadership.

On this episode, I sit down with Rob Kirkbride, a true legend in commercial furniture journalism. Rob’s seen it all—from covering “just office furniture” in the early days to witnessing the incredible changes shaping our industry today. Recorded LIVE from the CET Experience in October, we dive into some seriously interesting stuff, like how AI is shaking up design and journalism, why in-person workplace connections are more important than ever, and what it’s like to have toured almost every furniture factory out there. Rob also shares his thoughts on mentorship, the future of dealer networks, and how we can better connect with younger professionals. It’s a lively, thoughtful conversation with someone who’s been at the heart of our industry for years—join us!

In this candid conversation, Trisha Harp from Young Office shares her incredible story of resilience in the wake of Hurricane damage to their Asheville location. She walks through the devastating impact of the hurricane, how her team rallied together, and the unexpected silver linings of rebuilding their showroom from scratch. From navigating disaster recovery to sharing insights about her career journey through working for a dealer and manufacturer, Trisha offers a powerful look at adaptability, teamwork, and finding opportunities in challenging moments.

In this episode of Design Pop, host Alexandra chats with Lance Amato, Head of Customer Experience at CANOA, live from CET Experience. Together, they explore how design technology is changing the commercial furniture industry, especially for dealer designers. Lance opens up on his journey from architecture and design to tech, admitting he once underestimated the complexity of dealer designers' work. They discuss CANOA’s bottom-up tech adoption, new SIF file integration, and how AI enhances (not replaces) the design process. It’s a conversation about bridging gaps, improving data access, and making tools work better for everyone in design.