End-of-Year Market Recap + What’s Next for Syracuse in 2026

End-of-Year Market Recap + What’s Next for Syracuse in 2026

From The Details in the Deal with Christine O'Connell More by Click Stream Studios

January 9, 2026 · 31 min · Season 1 · Episode 10

About this episode

Christine O’Connell More reflects on the year in real estate and discusses future developments in Syracuse with guest Matt Masur.

Christine O’Connell More wraps up the year with a milestone 10th episode and a look ahead at what 2026 could bring to Central New York real estate. She’s joined by Matt Masur of Clickstream Studios (formerly Growth Mode Content) to unpack Clickstream’s big move into the former Spaghetti Warehouse in downtown Syracuse, including plans for expanded studio sets, a connected event space, and how the iconic trolley car will be part of future content. Matt also breaks down live social selling (think modern QVC meets interactive e-commerce) and why it’s becoming a powerful opportunity for small businesses, especially in categories like fashion, beauty, and collectibles. Christine shares market updates and active opportunities, including a major medical-office listing on East Genesee Street, a unique horse farm property in Sandy Creek, and an off-market 44-unit apartment investment. She also recaps what she saw at the ICSC retail conference in New York City and discusses what’s driving today’s biggest trends: industrial demand, multifamily momentum, the Micron effect, and the evolving office market. The episode closes with Christine’s predictions for 2026, from I-81’s transformation to…

People in this episode

Guest: Matt Masur

Topics covered

  • real estate
  • market trends
  • live social selling
  • small business opportunities
  • Syracuse development

Keywords

  • 2026 predictions
  • Clickstream Studios
  • Spaghetti Warehouse
  • industrial demand
  • multifamily momentum
  • Micron effect
  • office market trends

Mentioned in this episode

Products: live social selling, interactive e-commerce

Places: Syracuse, Central New York, Sandy Creek, New York City

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