About this episode

In this episode, Iztok Franko interviews Ismael Monzón about digital growth strategies at Air Europa.

This is the kickoff episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs! In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future. We’re starting strong with Ismael Monzón, Head of Digital Growth at Air Europa—a longtime friend of the Diggintravel Podcast and one of our earliest collaborators. In this episode, recorded live in Palma de Mallorca, we talk about: How Air Europa’s digital growth team evolved post-COVID Optimizing landing pages and value propositions for 30+ markets Personalization, CDPs, and a test-and-learn approach to AI Balancing day-to-day execution with long-term strategic thinking Lessons from Ismael’s journey from CRO expert to digital leader This episode is full of insights for airline digital, marketing, data, and ecommerce professionals looking to grow both their results and their leadership skills. RESOURCES:Full article with highlights and takeaways from this episode: https://diggintravel.com/airline-leaders-air-europa-digita-growth/

People in this episode

Host: Iztok Franko

Guest: Ismael Monzón

Sponsors

815Labs

Mentioned in this episode

Organizations: Air Europa

Places: Palma de Mallorca

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