The Diggintravel Podcast

This is the fourth episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs! In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future. For this episode, we traveled to Lisbon during the World Aviation Festival to meet with Juliana Ramirez, Chief Digital Officer at Flair Airlines. In this episode, we talk about: Building a “team of builders” and creating a culture of ownership Balancing startup agility with corporate focus The Flair FWD initiative and using digital products to rebuild customer trust How guarantees like On-Time, Checked Bag, Travel Flex, and Disruption remove friction and build brand trust The value of direct customer feedback through Flair’s Feedback Forums Why curiosity and learning are the key skills for digital professionals in the age of AI This episode is packed with insights on leadership, digital transformation, and culture for airline digital, product, and marketing professionals who want to learn how to move fast while building trust. RESOURCES:Full article with highlights and takeaways from this episode: https://diggintravel.com/airline-leaders-juliana-ramirez-flair-airlines/

This is the second episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs! In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future. For this episode, we traveled to Istanbul to meet with Sevilay Gökduman, Group Head of Digital Channel Management & e-Commerce at Pegasus Airlines. In this episode, we talk about: Sevilay’s 16-year journey from revenue management to leading digital team at Pegasus How Pegasus is using gamification and loyalty to boost mobile app engagement Why the BolBol program is at the heart of their digital strategy Personalization and the challenges of building a smarter booking flow The role of testing, CRO, and agile teams in Pegasus’ digital growth This episode is full of practical insights for airline digital, UX, loyalty, and ecommerce professionals looking to create better user experiences and long-term engagement. RESOURCES:Full article with highlights and takeaways from this episode: https://diggintravel.com/airline-leaders-pegasus-digital-loyalty/

This is the latest episode in our Airline UX Series in partnership with 815Labs! In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences. This time, we explore airline digital platforms, product teams, and the build vs. buy dilemma with insights from Remus Moraru, an ecommerce leader who spent seven years building digital products, UX teams, and airline ecommerce at Wizz Air. This episode covers: The balancing act of airline ecommerce – why airlines must align UX, ticket sales, and ancillaries without creating friction. Building strong, autonomous product teams – lessons from Wizz Air on structuring digital teams for speed and agility. What it takes to develop great airline digital products – key insights from projects like Fare Finder and Wizzride. The build vs. buy dilemma – when airlines should invest in custom platforms and when buying off-the-shelf solutions makes more sense. This episode is packed with valuable takeaways for airline UX, digital retailing, and product strategy leaders looking to build better digital experiences and platforms. RESOURCES:You can find the full article with key insights, quotes, and takeaways from this episode here: https://diggintravel.com/airline-ux-series-digital-products-ux-teams/

This is the fourth podcast in our Airline UX Series in partnership with 815Labs! In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences. This episode is a special one, recorded on the road in Belgrade with Srdjan Prokić, Head of E-Commerce at Air Serbia. Srdjan shares his journey of building Air Serbia’s mobile app from scratch and offers practical insights into mobile-first design, collaborating with UX agencies, and using user feedback to tackle complex airline challenges. From simplifying payment flows to innovative features like the histogram for flexible pricing, Srdjan provides real-world examples of how Air Serbia creates seamless mobile experiences. RESOURCES: You can find the full article with examples, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/airline-ux-series-mobile-first-design/

This is the second podcast in our new Airline Leader Interview Series, where we talk with industry UX leaders about how to build a great digital experience and user experience (UX) for airlines. Together with our new podcast partner, 815Labs—experts in building top-tier airline UX—we’ve structured a series of episodes that bring together insights from leaders across various perspectives to understand what it takes to create exceptional airline UX. In this second episode Carlos Lima Santana, Senior Product Designer shared his unique views, and broad understanding in what goes into designing great airline digital experience. Carlos talked about the basic principles of UX design, why you need to cover the basic first, the balance between doing the most obvious things and innovating new, about the most important trait for a great UX designer, testing and many more. RESOURCES: You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/airline-ux-what-sets-top-designers-apart/

Diggintravel Podcast is back for our fifth year, and we couldn't think of a better way to start the new season than with one of the top digital minds in the airline industry, Ricard Vila, Chief Digital Officer at LATAM Airlines. In this talk, Ricard explained how LATAM Airlines built a unique ecosystem to succeed and move faster in the digital world. Ricard's talk goes beyond the usual digital transformation buzzwords and narratives, delving into concrete concepts and examples--as you'll see some are quite unconventional--to illustrate how LATAM is actively re-shaping its digital culture. This was one of the most enlightening talks on our podcast, so we highly recommend it to anyone interested in understanding how airline digital transformation unfolds. RESOURCES: You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/airline-digital-culture-latam-airlines/

For all you digital professionals who want to learn how the best airlines are mastering analytics and doing so at scale, this Diggintravel Podcast episode is a must-listen. Today, we bring you another insightful case study: the Lufthansa Group and their Digital Hangar’s journey from web and CRO analytics to airline product analytics. Laura J. Hornbake, Product Analytics Community of Practice Lead at Lufthansa Group Digital Hangar, talked about their shift towards a decentralized model and the establishment of a digital analytics community of practice, highlighting how some of the most innovative airlines are revolutionizing the use of analytics to build better products more efficiently and on a larger scale. And naturally, our discussion wouldn’t be complete without delving into personalization and AI. RESOURCES: You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/lufthansas-group-evolution-to-airline-product-analytics/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here: https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

Marketing and marketing technology are changing fast! With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series. Today, in Part II, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of digital analytics and how analytics and measuring measuring marketing effectiveness will change in the future. And why we need to get back to basics and find alternative approach to when it comes to measuring how you airline digital marketing campaigns perform and which channels and initiative really generate incremental growth and bookings. RESOURCES: You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/airline-marketing-digital-analytics-marketing-effectiveness//You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here: https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

Artificial intelligence is developing so fast that we just had to share this!A few months ago, ChatGPT was an interesting new gadget; now, AI is revolutionizing how we approach airline digital marketing.AI tools can now analyze your websites and campaign landing pages. Even more impressively, they can evaluate images like your airline ads and creatives.In our latest episode we provide you these and many other cases of practical AI applications for your daily work.You'll also find examples of how Lufthansa and Eurowings Digital are pioneering with internal AI tools for smarter operations and enhanced customer insights. RESOURCES: You can find the full article with key key concepts, quotes, and other notes from this chat here: https://diggintravel.com/the-latest-airline-ai-news-airline-marketing/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here: https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

We went back to our roots with this podcast! Diggintravel was crafted with a single mission in mind – to serve up practical insights tailor-made for you, the airline digital professional. In this episode - talk with Joonas Leppävuori, Digital Product Manager at Finnair - we discussed in detail how Jonas and his team are doing booking funnel optimization. Joonas explained how they optimized all key pages of their booking flow (flight results page, passenger info page, seat selection page). If you are an airline digital pro working on increasing the conversion of your website or APP you'll like this episode. You can find the full article with key key concepts, quotes, and other notes from this chat with Joonas here: https://diggintravel.com/airline-booking-funnel-optimization-finnair/

This is another episode where we talked about how airlines can leverage data sicence and artificial intelligence. And if we were to pinpoint the most significant area for airlines where data science can have a substantial impact, it would undoubtedly be in airline dynamic pricing and dynamic offers. And yes, of course we talk about ChatGPT and possible impact for airlines again as well. Mike Robinson has worked in various business and technology (biztech) roles, integrating data science and technology into teams focused on revenue growth or innovation. Mike’s most recent experience was at Amazon, working on the Prime Team and CRM, as well as at Lyft, a rideshare company. Prior to that, he worked in the airline industry for a long time, at Amadeus Team in Nice and Frontier Airlines in Denver. You can find the full article with key key concepts, quotes, and other notes from this chat with Mike here: https://diggintravel.com/airline-dynamic-pricing/

Today, we have a special episode because we have reversed the roles. Typically it's Iztok who interviews airline and other digital experts, but today Iztok was the one being interviewed. Iztok was interviewed by Dario Martinho from Branchspace. As you probably know Branchspace is supporting this podcast and Diggintravel digital research. Dario interviewed Iztok about the 2023 Yearbook and research, what were the main insights and learning from the 55 airlines Iztok surveyed. They also talked about evolution of Diggintravel research and more importantly evolution of airline ecommerce and digital optimization over the last couple of years, so from 2017 when we started with our first research. I hope you'll enjoy this episode, we definatelly did enjoy being on the other side of the microphone. Also don't worry, we'll have new airline expert guests very soon.