How Airlines Become Data Driven: What Five Years of Airline Consulting Taught Me About Data
About this episode
Iztok Franko shares insights from five years of consulting with airlines on becoming data driven.
After a six-month break, the Diggintravel Podcast is back with the start of a new series: How Airlines Become Data Driven. Over the last five years, alongside hosting more than 70 conversations with airline leaders, digital executives, UX experts, and industry practitioners, I have also spent much of my time working directly with airline ecommerce and digital marketing teams. These projects ranged from helping airlines improve digital measurement and analytics foundations, to building joined views of marketing and ecommerce performance, to more advanced experimentation and data science initiatives designed to better understand what actually drives airline business results. In this first episode of the series, I share some of the biggest lessons and observations from those consulting engagements and explain why becoming data driven is often much harder than it looks. In this episode, we talk about: Why I decided to bring the Diggintravel Podcast back after a six-month break Why this series is a return to Diggintravel's roots in airline ecommerce, analytics, UX, and digital marketing The different types of airlines and digital teams I have worked with over the last five years Why…
People in this episode
Host: Iztok Franko
Topics covered
- data driven airlines
- airline consulting
- digital marketing
- ecommerce performance
- analytics
- organizational maturity
Mentioned in this episode
Organizations: Diggintravel Podcast, airline, airline ecommerce, digital marketing
More episodes of The Diggintravel Podcast
- Airline Leaders Interview Series – Jason Ward [Azul Airlines]
- Airline Leaders Interview Series – Juliana Ramirez [Flair Airlines]
- Airline Leaders Interview Series – Sara Walter de Freitas [TAP Air Portugal]
- Airline Leaders Interview Series – Sevilay Gökduman [Pegasus Airlines]
- Airline Leaders Interview Series – Ismael Monzon [Air Europa]
- Airline UX Series: Lessons in Building Digital Products & UX Teams and Solving the Build vs. Buy Dilemma
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