About this episode

The episode features an interview with Sevilay Gökduman from Pegasus Airlines discussing digital strategies and user engagement.

This is the second episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs! In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future. For this episode, we traveled to Istanbul to meet with Sevilay Gökduman, Group Head of Digital Channel Management & e-Commerce at Pegasus Airlines. In this episode, we talk about: Sevilay’s 16-year journey from revenue management to leading digital team at Pegasus How Pegasus is using gamification and loyalty to boost mobile app engagement Why the BolBol program is at the heart of their digital strategy Personalization and the challenges of building a smarter booking flow The role of testing, CRO, and agile teams in Pegasus’ digital growth This episode is full of practical insights for airline digital, UX, loyalty, and ecommerce professionals looking to create better user experiences and long-term engagement. RESOURCES:Full article with highlights and takeaways from this episode: https://diggintravel.com/airline-leaders-pegasus-digital-loyalty/

People in this episode

Host: Iztok Franko

Guest: Sevilay Gökduman

Mentioned in this episode

Organizations: Pegasus Airlines, 815Labs

Places: Istanbul

More episodes of The Diggintravel Podcast

• How Airlines Become Data Driven: What Five Years of Airline Consulting Taught Me About Data · June 11, 2026 · 23 min
• Airline Leaders Interview Series – Jason Ward [Azul Airlines] · November 5, 2025 · 37 min
• Airline Leaders Interview Series – Juliana Ramirez [Flair Airlines] · October 20, 2025 · 51 min
• Airline Leaders Interview Series – Sara Walter de Freitas [TAP Air Portugal] · July 10, 2025 · 1h 2m
• Airline Leaders Interview Series – Ismael Monzon [Air Europa] · April 17, 2025 · 50 min
• Airline UX Series: Lessons in Building Digital Products & UX Teams and Solving the Build vs. Buy Dilemma · March 11, 2025 · 59 min

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