About this episode

In this episode, Iztok Franko interviews Juliana Ramirez, Chief Digital Officer at Flair Airlines, discussing digital transformation and leadership in the airline industry.

This is the fourth episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs! In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future. For this episode, we traveled to Lisbon during the World Aviation Festival to meet with Juliana Ramirez, Chief Digital Officer at Flair Airlines. In this episode, we talk about: Building a “team of builders” and creating a culture of ownership Balancing startup agility with corporate focus The Flair FWD initiative and using digital products to rebuild customer trust How guarantees like On-Time, Checked Bag, Travel Flex, and Disruption remove friction and build brand trust The value of direct customer feedback through Flair’s Feedback Forums Why curiosity and learning are the key skills for digital professionals in the age of AI This episode is packed with insights on leadership, digital transformation, and culture for airline digital, product, and marketing professionals who want to learn how to move fast while building trust. RESOURCES:Full article with highlights and takeaways from this episode…

People in this episode

Host: Iztok Franko

Guest: Juliana Ramirez

Topics covered

• airline leadership
• digital transformation
• customer trust
• ecommerce strategies
• corporate culture
• feedback mechanisms

Sponsors

815Labs

Mentioned in this episode

Organizations: Flair Airlines

Books & works: 2025 Airline Leaders Series

Places: Lisbon

More episodes of The Diggintravel Podcast

• How Airlines Become Data Driven: What Five Years of Airline Consulting Taught Me About Data · June 11, 2026 · 23 min
• Airline Leaders Interview Series – Jason Ward [Azul Airlines] · November 5, 2025 · 37 min
• Airline Leaders Interview Series – Sara Walter de Freitas [TAP Air Portugal] · July 10, 2025 · 1h 2m
• Airline Leaders Interview Series – Sevilay Gökduman [Pegasus Airlines] · May 30, 2025 · 42 min
• Airline Leaders Interview Series – Ismael Monzon [Air Europa] · April 17, 2025 · 50 min
• Airline UX Series: Lessons in Building Digital Products & UX Teams and Solving the Build vs. Buy Dilemma · March 11, 2025 · 59 min

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