Airline UX Series: Data-Driven UX—Lessons from Turkish Airlines
About this episode
The episode features Kamran Emre Sayin discussing data-driven UX and digital analytics at Turkish Airlines.
This is the fifth podcast in our Airline UX Series in partnership with 815Labs! In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences. This time, we dive into the world of digital analytics and data-driven UX with Kamran Emre Sayin, Digital Analytics and MarTech Leader at Turkish Airlines Technology. His team recently implemented a sophisticated analytics framework that helps measure and optimize user experience across Turkish Airlines’ digital platforms. Kamran shares insights on: Tracking 400+ event-level dimensions to improve the booking journey Ensuring clean, reliable data for better decision-making Moving toward server-side tracking and qualitative analytics to uncover deeper insights The impact of AI on analytics and the challenges of a cookieless future This episode is packed with actionable takeaways for airline digital and UX leaders looking to leverage analytics for better user experiences and business results. RESOURCES: You can find the full article with key insights, quotes, and takeaways from this episode here: https://diggintravel.com/airline-data-driven-ux-turkish-airlines/
People in this episode
Host: Iztok Franko
Guest: Kamran Emre Sayin
Mentioned in this episode
Organizations: Turkish Airlines, 815Labs, Turkish Airlines Technology
More episodes of The Diggintravel Podcast
- How Airlines Become Data Driven: What Five Years of Airline Consulting Taught Me About Data
- Airline Leaders Interview Series – Jason Ward [Azul Airlines]
- Airline Leaders Interview Series – Juliana Ramirez [Flair Airlines]
- Airline Leaders Interview Series – Sara Walter de Freitas [TAP Air Portugal]
- Airline Leaders Interview Series – Sevilay Gökduman [Pegasus Airlines]
- Airline Leaders Interview Series – Ismael Monzon [Air Europa]
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