About this episode

This episode features an interview with Selina Sykes from Unilever discussing the company's innovative creator strategy and its implications for marketing.

Creators are no longer a media channel or transaction. It’s an entirely new marketing model, at least that’s what the infrastructure behind Unilever’s creator strategy indicates. In this episode, Digiday catches up with Selina Sykes, global vp of digital, social and Al transformation at Unilever’s Beauty and Wellbeing, to learn about its scale and automation.

People in this episode

Host: Digiday

Guest: Selina Sykes

Topics covered

• creator economy
• marketing strategy
• digital transformation
• automation
• Unilever
• social media

Keywords

• Unilever
• creator force
• digital marketing
• social media
• automation
• marketing model

Mentioned in this episode

Organizations: Unilever

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