Meta courts agencies with expanded ad tools while AI reshapes the industry
About this episode
Nicola Mendelsohn from Meta discusses new automated marketing tools and their impact on the agency-platform relationship.
At the Cannes Lions International Festival of Creativity this week, Meta announced a slew of even more automated marketing tools, further lowering the barrier to entry for advertisers to manage campaigns directly. Nicola Mendelsohn, Meta’s head of global business group, joins this episode of the Digiday podcast to talk about how that does and doesn't change the agency-platform relationship.
People in this episode
Host: Digiday
Guest: Nicola Mendelsohn
Topics covered
- advertising
- marketing tools
- agency-platform relationship
- automation
- AI in marketing
Keywords
- Meta
- advertising
- automated marketing
- Cannes Lions
- AI
- agency relationship
- campaign management
Mentioned in this episode
Organizations: Meta
More episodes of The Digiday Podcast
- What happens to agencies when AI does the busywork?
- The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer
- Creators vs. influencers: Inside the divide (RERUN)
- Inside the infrastructure behind Unilever’s creator force
- Spotify rebuilds ad business around automation, AI to win bigger media budgets
- What happens when brands AI clone their talent?
Explore listener stats, chart rankings, contacts and more on the The Digiday Podcast podcast page.