About this episode

Andrea Brimmer discusses the complexities of sports marketing deals and Ally Bank's strategy in emerging media.

For a channel expected to rake in $5.3 billion between 2026 and 2030, a logo on a jersey isn't enough anymore. On this episode of the Digiday Podcast, Ally Bank CMO Andrea Brimmer breaks down the anatomy of a sports marketing deal and why emerging media is Ally's next bet.

People in this episode

Host: unknown

Guest: Andrea Brimmer

Topics covered

• sports marketing
• branding
• emerging media
• business strategy
• advertising

Keywords

• sports marketing
• Ally Bank
• Andrea Brimmer
• advertising deals
• emerging media
• business strategy

Mentioned in this episode

Organizations: Ally Bank

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