About this episode

The episode discusses the implications of brands using digital twins and AI in their marketing strategies.

Digital twins are helping brands scale content and talent deals. Marketers are still navigating the tradeoffs. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson unpack the rise of digital twins, AI sprawl and authenticity.

People in this episode

Hosts: Kimeko McCoy, Tim Peterson

Topics covered

• digital twins
• AI
• content creation
• marketing
• authenticity

Keywords

• digital twins
• AI cloning
• content deals
• marketing tradeoffs
• authenticity

Mentioned in this episode

Organizations: Digiday

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