About this episode

Ralph Pardo discusses the impact of AI on marketing agencies and the importance of human judgment.

As AI takes on more repetitive marketing tasks, agencies are being forced to rethink what they’re selling. Omnicom Media Group North America CEO Ralph Pardo joins Digiday from the Cannes Lions International Festival of Creativity to talk about the future of agency talent, the rise of “capability companies” and why human judgment still matters.

People in this episode

Host: Digiday

Guest: Ralph Pardo

Topics covered

• AI in marketing
• agency transformation
• future of work
• human judgment
• capability companies

Keywords

• AI
• marketing agencies
• Cannes Lions
• human judgment
• capability companies

Mentioned in this episode

Organizations: Omnicom Media Group

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