Robert Patin on Pricing Math, AI Workflows, and the Race to Become a Software-Powered Agency

About this episode

Robert Patin discusses pricing strategies and the impact of AI on agency operations.

Robert Patin has spent the better part of two decades inside agency finance — helping one firm grow from $1.2M to eight figures in 24 months, then taking those lessons to his consultancy, Creative Agency Success. His lens is analytical and unusually direct: most agencies have a pricing problem, and it's not the one they think it is. In this episode, Robert breaks down why under-pricing rarely solves the objections it's meant to, how AI is quietly reshaping the conversation between agencies an...

People in this episode

Guest: Robert Patin

Topics covered

• pricing strategy
• agency finance
• AI workflows
• software-powered agency
• business growth

Keywords

• pricing problem
• agency growth
• AI in agencies
• consultancy
• financial analysis

Mentioned in this episode

Organizations: Creative Agency Success

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