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15K to 50K🎙 ~2x weekly·179 episodes·Last published 1mo ago - Monthly Reach
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30K to 100K🇨🇦100% - Active Followers
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12K to 40K
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On the show
Recent episodes
Understanding The Balance Between Compliance and On-Boarding
Mar 29, 2026
19m 36s
Testing Hiring Strategies
Mar 23, 2026
39m 24s
Budget-Based Tuition Setting
Mar 16, 2026
8m 27s
Boosting Morale with Intentional Conversations
Mar 9, 2026
10m 49s
From Managing to Leading: How One Protected Hour Can Transform Your Center
Mar 2, 2026
17m 38s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 3/29/26 | ![]() Understanding The Balance Between Compliance and On-Boarding | Directors, how many times have you blamed a staff issue on onboarding — only to realize the real gap was something else entirely? In this episode, Noelle breaks down the critical difference between onboarding and compliance, and why mixing them up means you're solving the wrong problem. Onboarding teaches the what and the how. Compliance confirms it's actually happening — whether you're watching or not.Through real scenarios (a bus driver off-protocol for a year, a teacher skipping rest time checks, staff records constantly lapsing), you'll learn how to quickly diagnose which system is broken and what to do about it. If your center is struggling with consistency, accountability, or staff not following through — this episode is your starting point.In this episode:What good onboarding actually covers (and what it can't fix)Why compliance is a system, not a checklist binderThree real-world scenarios that show exactly where the gap livesThe key questions to ask yourself when something goes wrongWhy training someone once doesn't mean the behavior is locked inCompliance is a full-time, full-year job. Onboarding is a moment in time. Know the difference — and lead your center like you mean it.COMPLIANCE COMMAND CENTER WORKSHOPConnect with us at The Director's Club HERE | 19m 36s | ||||||
| 3/23/26 | ![]() Testing Hiring Strategies | Noelle shares a staffing dilemma at her childcare center: a group of six or seven teachers with ongoing attendance and punctuality issues that persist despite meetings, warnings, and write-ups, prompting her to start hiring and potentially work some staff out. She outlines an inexpensive hiring plan before paying for ads, including rewriting and simplifying job postings with a positive culture-and-growth message, testing a free Indeed account, trying EarlyDay.com, publishing a blog about expansion and workplace culture with a link to apply, creating Canva hiring graphics, posting in local community Facebook groups, and emailing past and potential client lists for referrals, including former students returning as staff. She also offers ideas for rural programs, such as proactively partnering with local high schools to present early-education career pathways and recruiting from relevant courses.Check out our new Lunch and Lead series HEREConnect with us at The Director's Club HERE | 39m 24s | ||||||
| 3/16/26 | ![]() Budget-Based Tuition Setting | Noelle discusses a common question from childcare directors—how much to raise tuition—and explains that there is no universal percentage because each center’s expenses, staffing, benefits, rent, and financial goals differ. She recommends starting with a budget built from last year’s numbers, adjusting for expected changes like staff raises, rent, taxes, insurance, new programs, and extra cash flow, then calculating the revenue gap to determine the needed increase. After that, she suggests checking community rates within your specific market and positioning your center based on quality and demand so the final tuition rate balances what your budget requires with what is reasonable locally. She encourages directors to complete 2026 budgets, seek help from a CPA/bookkeeper or software, and invites listeners to join the Director’s Club for ongoing support.Check out our new Lunch and Lead series HEREConnect with us at The Director's Club HERE | 8m 27s | ||||||
| 3/9/26 | ![]() Boosting Morale with Intentional Conversations | Noelle talks about staff retention challenges in child care programs, including accountability, support needs across generations, and improvement that doesn’t always come from training or formal feedback. She explains how adding simple, intentional one-on-one “connection” check-ins a few times a year can shift a culture where employees only meet with leadership when something is wrong. These meetings are not evaluations or disciplinary conversations; they are protected, distraction-free time to build trust, celebrate what’s going well, surface concerns early, and understand what feels overwhelming. She outlines sample questions, key benefits such as stronger relationships, earlier problem awareness, improved morale, and higher retention, and encourages leaders to schedule check-ins consistently across the team, including assistant directors.Check out our new Lunch and Lead series HEREConnect with us at The Director's Club HERE | 10m 49s | ||||||
| 3/2/26 | ![]() From Managing to Leading: How One Protected Hour Can Transform Your Center | Ever feel like you're running your center instead of leading it? In this episode, Noelle shares the turning point that changed everything during ScribbleTime's expansion from 72 to 114 students. Discover why protecting just one hour a day for leadership work can give you back 240 hours a year to build the systems your center desperately needs. Learn the difference between managing day-to-day operations and leading your center forward, plus get practical strategies for setting boundaries with your team and finally tackling that project you keep putting off. If "enrollment" (or any other important project) keeps showing up on your to-do list week after week, this episode is your roadmap to breaking free from constant interruptions and reclaiming your role as a leader. Check out our new Lunch and Lead series HEREConnect with us at The Director's Club HERE | 17m 38s | ||||||
| 2/24/26 | ![]() Onboarding Success: Building Systems for Teacher Retention | Noelle explains why teachers may struggle or quit within the first 90 days when onboarding is overwhelming or unclear. She shares how her center improved retention and confidence by breaking onboarding into day-by-day checklist sections (starting with safety), creating predictable routines, and adding quick daily check-ins from multiple leaders. She also recommends assigning dedicated onboarders by age group to ensure consistent training and accountability.Check out our new Lunch and Lead series HEREConnect with us at The Director's Club HERE | 18m 19s | ||||||
| 2/11/26 | ![]() Crisis Fatigue, How to Lead When Everyone Else is Panicking | Tired of the "crisis" talk in early childhood education? Me too.The truth: funding being pulled is a crisis. Everything else? That's just business asking you to lead.I share what I learned when the payphone industry collapsed during my banking career - and how it changed how I run my childcare center today. We'll talk Money, Administration, and People: the three things you need to focus on to build a business that weathers any storm.Stop reacting. Start leading. Let's do this work together.www.thedirectorsclub.net | 20m 30s | ||||||
| 1/14/26 | ![]() New Year New Opportunities | This is just a "welcome back" to the new year! Here are all the links I spoke about in the podcast. Make sure you reach out with topics you want to hear about - I'm getting ready to write new episodes.Reach out to me at customerservice@thedirectorsclub.net and send me topics you want to hear about on the podcast! I'd love to hear from you.FREE Book Club JOIN HERE We are hosting it on Thursday, January 15th 7 PM ESTVirtual Webinar - Protecting Your Center's Insurability Wednesday, January 21st 1 PM ESTIn-Person Leadership Day! Come join us in Massachusetts on Thursday, February 12th 9 AM - 4 PM LEARN MORE HEREwww.thedirectorsclub.net | 6m 18s | ||||||
| 9/15/25 | ![]() Turning PD into Practice: Helping Teachers Apply What They Learn | Effective Mentoring through Workshop Reflections: Simple Steps for Childcare EducatorsJoin Noelle as she shares three practical ways to mentor and develop less experienced teachers through reflection and action sheets, staff meeting brainstorms, and shared learning activities. Discover how these methods can foster collaborative problem-solving, build strong team dynamics, and enhance the effectiveness of professional development workshops. Listen now for actionable tips to create a more engaged and capable teaching staff.We're expanding our child care center in 2026 and we need to build up our rising leaders. We will need more assistant directors - lead teachers - an infant and toddler team! I've created leadership workshops for my rising leaders and I want to invite you and your team to join us!Take Back Your Day CLICK HERE - Free workshop on September 9th at 1:00 PM Eastern TimeLeadership Day CLICK HERE - For Child Care Cetner Directors; In-Person in Wrentham, Massachusetts on October 2nd 8:30 AM - 5 PM meals and a pretty notebook included!Leading The Way CLICK HERE - Rising Leadership 6-Week Virtual workshop starts October 8th at 1:00 PM Eastern Time Wednesday'sNeed help implementing what you heard today?We’ve got your back. Inside The Director’s Club, we don’t just talk about solutions — we help you put them into action with done-for-you tools, coaching, and a supportive community of directors who get it. Whether you’re ready to create systems that actually stick or just want to stop feeling like you’re doing this alone, we’re here to support you. Reach out here: thedirectorsclub.net | 10m 31s | ||||||
| 9/8/25 | ![]() Building a Stronger Office Team: 5 Simple Systems Every Team Needs | Behind every well-run child care center is a strong office team—but building one doesn’t happen by accident. In this episode, Noelle shares five simple but powerful systems that transform daily chaos into smooth operations. From setting the stage with quick admin check-ins to mentoring future leaders, you’ll discover practical ways to lighten your load, strengthen your leadership bench, and create consistency that benefits your entire center. We're expanding our child care center in 2026 and we need to build up our rising leaders. We will need more assistant directors - lead teachers - an infant and toddler team! I've created leadership workshops for my rising leaders and I want to invite you and your team to join us!Take Back Your Day CLICK HERE - Free workshop on September 9th at 1:00 PM Eastern TimeLeadership Day CLICK HERE - For Child Care Cetner Directors; In-Person in Wrentham, Massachusetts on October 2nd 8:30 AM - 5 PM meals and a pretty notebook included!Leading The Way CLICK HERE - Rising Leadership 6-Week Virtual workshop starts October 8th at 1:00 PM Eastern Time Wednesday'sNeed help implementing what you heard today?We’ve got your back. Inside The Director’s Club, we don’t just talk about solutions — we help you put them into action with done-for-you tools, coaching, and a supportive community of directors who get it. Whether you’re ready to create systems that actually stick or just want to stop feeling like you’re doing this alone, we’re here to support you. Reach out here: thedirectorsclub.net | 14m 54s | ||||||
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| 9/4/25 | ![]() 3 Financial Trends That Are Saving Early Education Centers (And Why You Need to Jump On Board) | While some childcare centers are struggling to survive, others are quietly implementing three game-changing financial strategies that are adding thousands to their bottom line each month. In this episode, Noelle shares the exact trends that transformed her center's financial stability—and why they're becoming the new baseline for professional childcare operations. What You'll Learn: Why eliminating discounts actually increased revenue by $3,400/month at ScribbleTime How digital billing systems can save you 30+ hours monthly while improving cash flow The revenue diversification strategies that now represent 22% of total monthly income Real numbers and specific examples from 20 years of center operations Perfect for: Childcare center directors, owners, and administrators ready to move beyond traditional financial models and create sustainable, profitable operations. Key Takeaway: These aren't complicated systems requiring huge investments—they're smart operational shifts any center can implement to increase revenue while reducing administrative burden. Ready to stop chasing payments and start building financial momentum? This episode gives you the roadmap to transform your center's financial future. We're expanding our child care center in 2026 and we need to build up our rising leaders. We will need more assistant directors - lead teachers - an infant and toddler team! I've created leadership workshops for my rising leaders and I want to invite you and your team to join us!Take Back Your Day CLICK HERE - Free workshop on September 9th at 1:00 PM Eastern TimeLeadership Day CLICK HERE - For Child Care Cetner Directors; In-Person in Wrentham, Massachusetts on October 2nd 8:30 AM - 5 PM meals and a pretty notebook included!Leading The Way CLICK HERE - Rising Leadership 6-Week Virtual workshop starts October 8th at 1:00 PM Eastern Time Wednesday'sNeed help implementing what you heard today?We’ve got your back. Inside The Director’s Club, we don’t just talk about solutions — we help you put them into action with done-for-you tools, coaching, and a supportive community of directors who get it. Whether you’re ready to create systems that actually stick or just want to stop feeling like you’re doing this alone, we’re here to support you. Reach out here: thedirectorsclub.net | 14m 46s | ||||||
| 9/2/25 | ![]() How We Are Up-Leveling Our Rising Directors and Assistant Directors | We're expanding our child care center in 2026 and we need to build up our rising leaders. We will need more assistant directors - lead teachers - an infant and toddler team! I've created leadership workshops for my rising leaders and I want to invite you and your team to join us!Take Back Your Day CLICK HERE - Free workshop on September 9th at 1:00 PM Eastern TimeLeadership Day CLICK HERE - For Child Care Cetner Directors; In-Person in Wrentham, Massachusetts on October 2nd 8:30 AM - 5 PM meals and a pretty notebook included!Leading The Way CLICK HERE - Rising Leadership 6-Week Virtual workshop starts October 8th at 1:00 PM Eastern Time Wednesday'sNeed help implementing what you heard today?We’ve got your back. Inside The Director’s Club, we don’t just talk about solutions — we help you put them into action with done-for-you tools, coaching, and a supportive community of directors who get it. Whether you’re ready to create systems that actually stick or just want to stop feeling like you’re doing this alone, we’re here to support you. Reach out here: thedirectorsclub.net | 15m 06s | ||||||
| 8/18/25 | ![]() Real Estate 101 | Ready to grow, relocate, or finally buy your center’s building? In this episode, Noelle shares the real, behind-the-scenes journey of transforming a historic downtown church into the new home of ScribbleTime. From due diligence and real estate scouting to SBA loan applications, code reviews, budgeting, and construction—this is your roadmap to navigating child care real estate expansion with confidence. Whether you're leasing, buying, or just dreaming, this episode is packed with practical tips, resources, and honest reflections to guide your next big move.Need help implementing what you heard today?We’ve got your back. Inside The Director’s Club, we don’t just talk about solutions — we help you put them into action with done-for-you tools, coaching, and a supportive community of directors who get it. Whether you’re ready to create systems that actually stick or just want to stop feeling like you’re doing this alone, we’re here to support you. Reach out here: thedirectorsclub.net | 25m 00s | ||||||
| 8/11/25 | ![]() Hiring Right: Red Flags To Watch For | Ever felt the sting of hiring the wrong person? You're not alone. This episode dives into common red flags to watch for during childcare staff interviews. Learn about key interview questions and strategies to uncover true character and work ethic. Discover how to conduct effective working interviews and why trusting your gut can save you from potential headaches. Don't miss these essential tips to ensure your next hire is the right one for your center's future success.download My 7 Favorite Interview Questions and Why HERE Over 110 Interview QuestionsNeed help implementing what you heard today?We’ve got your back. Inside The Director’s Club, we don’t just talk about solutions — we help you put them into action with done-for-you tools, coaching, and a supportive community of directors who get it. Whether you’re ready to create systems that actually stick or just want to stop feeling like you’re doing this alone, we’re here to support you. Reach out here: thedirectorsclub.net | 13m 26s | ||||||
| 8/4/25 | ![]() The September Reset: How Starting Fresh Sets Your Center Up for Success All Year Long | In this episode, we unpack the biggest mindset shift your team needs before the new school year begins: these are not the same kids who left in June. I share lessons learned from my early days at ScribbleTime and why September should be all about connection, not correction. Tune in for real strategies to help your teachers reset expectations, build strong relationships, and create a calm, confident classroom culture from day one. Need help implementing what you heard today?We’ve got your back. Inside The Director’s Club, we don’t just talk about solutions — we help you put them into action with done-for-you tools, coaching, and a supportive community of directors who get it. Whether you’re ready to create systems that actually stick or just want to stop feeling like you’re doing this alone, we’re here to support you. Reach out here: thedirectorsclub.net | 10m 47s | ||||||
| 7/30/25 | ![]() Why Your Best Teacher is Thinking About Quitting (And How to Change That) | Have you ever had that sinking feeling when one of your favorite teachers sits down in your office and tells you they're thinking about leaving? In this episode, Noelle shares the wake-up call conversation that completely changed how she approached culture at ScribbleTime—and how you can avoid the same mistakes that almost cost her an amazing teacher. You'll discover why culture isn't something that just happens (it's created through your daily systems), how gossip and workplace tension are actually symptoms of deeper operational issues, and the simple assessment questions that will help you figure out exactly where your culture stands right now. Whether you're dealing with stressed-out staff, high turnover, or that underlying tension you can't quite put your finger on, this episode gives you practical, actionable steps to start transforming your workplace culture today. Plus, Noelle breaks down her morning momentum routine and explains why small, consistent changes create the biggest cultural shifts. If you're tired of feeling like you're running a daycare battlefield instead of the positive learning environment you dreamed of, this episode is for you. Because the truth is, when your teachers feel supported and empowered, everything else—from parent satisfaction to your own sanity—starts falling into place. Need help implementing what you heard today?We’ve got your back. Inside The Director’s Club, we don’t just talk about solutions — we help you put them into action with done-for-you tools, coaching, and a supportive community of directors who get it. Whether you’re ready to create systems that actually stick or just want to stop feeling like you’re doing this alone, we’re here to support you. Reach out here: thedirectorsclub.net | 12m 52s | ||||||
| 7/21/25 | ![]() Intentional Summer Success | Are you tired of having a mental list of half-finished projects that's longer than your arm? In this episode, Noelle tackles every director's biggest frustration: starting initiatives with the best intentions but never actually completing them because daily operations keep pulling you back into the chaos. From that staff handbook you started six months ago to the new enrollment system you researched but never implemented, Noelle gets real about why even the most organized directors struggle to follow through on important projects. You'll learn the difference between being busy and being productive, why your current approach to project management isn't working in a childcare environment, and the simple framework that finally helps you cross the finish line. Discover Noelle's "project bucket" system that protects your strategic work from daily interruptions, how to break overwhelming projects into manageable daily actions, and why scheduling project time like you schedule staff meetings is a game-changer. Plus, she shares the one-hour rule that keeps momentum going even during your busiest weeks. Whether it's updating policies, launching new programs, or finally organizing those compliance files, this episode gives you the practical tools to stop abandoning projects halfway through and start building a track record of completion that transforms your center's operations. Perfect for: Directors who feel like they're constantly starting but never finishing important projects, struggling to find time for strategic work, or frustrated by the cycle of good intentions without follow-through. Need help implementing what you heard today?We’ve got your back. Inside The Director’s Club, we don’t just talk about solutions — we help you put them into action with done-for-you tools, coaching, and a supportive community of directors who get it. Whether you’re ready to create systems that actually stick or just want to stop feeling like you’re doing this alone, we’re here to support you. Reach out here: thedirectorsclub.net | 23m 30s | ||||||
| 7/14/25 | ![]() How We Transformed Teacher Observations | In this episode, Noelle shares the powerful shift from compliance-driven observations to meaningful mentorship conversations that actually lead to teacher growth. Learn how a simple tweak in how you approach feedback can boost confidence, reduce burnout, and build a stronger teaching team — one conversation at a time. Dig deeper into Reflections and get the entire system I use during coaching week! We start on Wednesday, July 16th: memberships.kartra.com/page/collaborationandcoachingweekNeed help implementing what you heard today? We’ve got your back. Inside The Director’s Club, we don’t just talk about solutions — we help you put them into action with done-for-you tools, coaching, and a supportive community of directors who get it. Whether you’re ready to create systems that actually stick or just want to stop feeling like you’re doing this alone, we’re here to support you. Reach out here: thedirectorsclub.net | 15m 57s | ||||||
| 7/8/25 | ![]() This Changed EVERYTHING At My Center For The Better | This Changed The Game At My CenterIn this episode, learn how a simple 20-minute monthly reflective practice can transform your child care center from reactive to proactive, isolated to collaborative, and burnt-out to fulfilled. The host shares firsthand experiences from her center to illustrate the powerful and lasting impacts of implementing systematic reflection among staff. Key insights include improving classroom transitions, identifying and addressing systemic issues, fostering collaborative problem-solving, and boosting staff morale and retention. The episode invites directors to start small, embed reflection in staff meetings, and gradually expand the practice for long-term success. Listeners are also introduced to an upcoming coaching week for detailed guidance on implementing this transformative practice in their own centers.Dig deeper into Reflections and get the entire system I use here: memberships.kartra.com/page/collaborationandcoachingweekLearn more about us: The Director's Club Membership - The Directors ClubPlus, grab my FREE Teacher Retention Plan to help strengthen your team’s accountability and commitment: https://memberships.kartra.com/page/theultimateteacherretentionchecklist | 24m 05s | ||||||
| 5/6/25 | ![]() Change Your Job Ad | In this episode, Noelle from the Directors Club shares insights on crafting compelling job ads to attract better applicants in early education. She emphasizes the importance of making your job listing stand out by leading with what potential teachers care about, highlighting the experience rather than just responsibilities, and making the application process personal and inviting. Noelle also shares a success story of a revised job ad that led to multiple solid interviews and hires. Tune in for three practical tips to improve your job ads and engage enthusiastic and qualified teachers.Join The Club! The Director's Club Membership - The Directors ClubPlus, grab my FREE Teacher Retention Plan to help strengthen your team’s accountability and commitment: https://memberships.kartra.com/page/theultimateteacherretentionchecklistThe Early Education Empowerment Conference, come see me in person! Plus 14 other amazing speakers! https://memberships.kartra.com/page/empowermentconference | 6m 24s | ||||||
| 4/29/25 | ![]() Creating Lasting Habits | In this episode, Noelle discusses actionable strategies to help make new habits stick without overhauling your entire life. She shares a personal story about a director who successfully incorporated a new habit by pairing it with an activity she enjoyed—getting coffee. Noelle outlines three main techniques: tying the habit to something you like, starting with small, manageable goals, and using visual cues. These methods help create consistency and make the process of forming new habits less daunting. Noelle emphasizes the importance of setting yourself up for success in a way that fits your lifestyle, rather than fighting against it.Join The Club! The Director's Club Membership - The Directors ClubPlus, grab my FREE Teacher Retention Plan to help strengthen your team’s accountability and commitment: https://memberships.kartra.com/page/theultimateteacherretentionchecklistThe Early Education Empowerment Conference, come see me in person! Plus 14 other amazing speakers! https://memberships.kartra.com/page/empowermentconference | 7m 30s | ||||||
| 4/22/25 | ![]() Strategies for Managing Staff Time Clock Issues | Noelle discusses effective strategies to prevent staff from abusing the time clock, a common issue that can lead to wasted money and time for directors. The episode provides practical solutions, such as setting clear time clock policies, using digital time tracking systems, enforcing break and overtime rules, and implementing a no-adjustment policy for time clock errors. The importance of accountability and communication with staff is emphasized to ensure fair and accurate time tracking. Join Noelle's Director's Club for more insights and support.Join The Club! The Director's Club Membership - The Directors ClubPlus, grab my FREE Teacher Retention Plan to help strengthen your team’s accountability and commitment: https://memberships.kartra.com/page/theultimateteacherretentionchecklistThe Early Education Empowerment Conference, come see me in person! Plus 14 other amazing speakers! https://memberships.kartra.com/page/empowermentconference | 11m 41s | ||||||
| 4/15/25 | ![]() Proactive Solutions for Common Parent Concerns | In this episode, Noelle discusses the positive side of receiving parent complaints and introduces the concept of a clear parent expectation policy to reduce these complaints. She shares insights from her own experience of implementing a one-page document that covers common areas of confusion. The policy includes key topics like communication expectations, arrival and pickup procedures, health policies, behavior and discipline, payment and fees, classroom transitions, and more. By setting clear expectations upfront, Noelle highlights the significant drop in parent complaints and improved relationships. This episode aims to help childcare centers proactively minimize parent concerns and improve their overall program.Plus, grab my FREE Teacher Retention Plan to help strengthen your team’s accountability and commitment: https://memberships.kartra.com/page/theultimateteacherretentionchecklistThe Early Education Empowerment Conference, come see me in person! Plus 14 other amazing speakers! https://memberships.kartra.com/page/empowermentconference | 8m 54s | ||||||
| 4/8/25 | ![]() Navigating Tuition Increases | We discuss the challenges of raising tuition fees for childcare centers and provides practical strategies to manage this necessary task. With insights from over 20 years of experience, the host outlines five essential steps to increase tuition without alienating families: setting the stage early, framing the increase as an investment, communicating clearly and confidently, sending regular reminders, and following up with gratitude and reinforcement. The episode emphasizes the importance of continuously showcasing the value provided by the center to foster understanding and support from parents. Tips include using newsletters, social media, and direct communication to keep parents informed and engaged. The host also highlights the necessity of aligning tuition increases with the quality and enhancements made to the center, reassuring that while some families may leave, the overall response can be positive if handled correctly.Plus, grab my FREE Teacher Retention Plan to help strengthen your team’s accountability and commitment: https://memberships.kartra.com/page/theultimateteacherretentionchecklistThe Early Education Empowerment Conference, come see me in person! Plus 14 other amazing speakers! https://memberships.kartra.com/page/empowermentconference | 11m 34s | ||||||
| 4/7/25 | ![]() Find, Connect & Retain New Teachers | Come join me LIVE for a workshop on April 16, 2025 at 2:00 PM Eastern Time - I'm also recording it for you! CLICK HERE TO GET MORE DETAILS ON THE WORKSHOP. Email me if you have questions missnoelle@scribbletime.netLooking forward to teaching and collaborating with everyone! | 5m 10s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.
