When History Repeats Itself, Patients Pay the Price
From The Distinctive Dermatologist by Scott McKain
March 17, 2026 · 9 min · Season 4
About this episode
This episode discusses the implications of historical patterns in patient care and the importance of informed decision-making in healthcare.
Every week for the past three-plus years, "The Distinctive Dermatologist" has brought you information that bestselling author and business advisor Scott McKain has created from his research and experience in working with a vast array of leading organizations in varied industries on how to serve customers more remarkably. This week, we have something different. In the Substack blog, The Skin Cancer Treatment Journal, Adam Lefton, Chief Brand Officer of SkinCure Oncology, wrote the post, "When History Repeats Itself, Patients Pay the Price." The Distinctive Dermatologist podcast would like to share his words with you this week, because when adoption slows down, patients pay the price. This podcast is sponsored by GentleCure from SkinCure Oncology , whose work supports expanded awareness of treatment options for appropriate cases of non-melanoma skin cancer. Their commitment reflects an important principle behind today's message: when patients understand their options and feel included in decisions, trust deepens — and long-term relationships thrive.
People in this episode
Host: Scott McKain
Topics covered
- patient care
- skin cancer
- health awareness
- customer service
- trust in healthcare
Keywords
- skin cancer
- patient trust
- healthcare options
- customer service
- medical awareness
Sponsors
GentleCure
Mentioned in this episode
Products: GentleCure
Books & works: When History Repeats Itself, Patients Pay the Price, The Skin Cancer Treatment Journal
More episodes of The Distinctive Dermatologist
- The Best of Distinction in Dermatology: Insights from Patients, Leaders, and Experts · May 5, 2026 · 14 min
- Introducing The Skin Cancer Treatment Journal · April 28, 2026 · 28 min
- Becoming a Category of One for Your Practice with Joe Calloway · April 21, 2026 · 23 min
- What Makes Your Practice ICONIC? Lessons from Distinction That Transform the Patient Experience · April 14, 2026 · 14 min
- What Patients Want in Non-Melanoma Skin Cancer Treatment · March 31, 2026 · 9 min
- What Skin Cancer Patients Wish Their Dermatologist Knew · March 24, 2026 · 24 min
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