Marketing for riders with Emma Claire Stephens, Mary Zarek Kadar rides with Steffen Peters, Cindi Wylie becomes FEI 3* Judge

Marketing for riders with Emma Claire Stephens, Mary Zarek Kadar rides with Steffen Peters, Cindi Wylie becomes FEI 3* Judge

From The Dressage Radio Show by Horse Radio Network

May 15, 2026 · 57 min · Episode 792

About this episode

This episode features insights on marketing for riders, a unique riding experience with an Olympian, and the journey to becoming an FEI 3* judge.

This week on the Dressage Radio Show, we’ve got a fantastic lineup that takes you from the energy of a major international event to a once-in-a-lifetime riding experience, and finally into the judge’s booth at the highest levels of the sport. We start things off at the FEI Dressage World Cup, where we’re joined by Emma Claire Stephens. Emma gives us a behind-the-scenes look at her marketing business and what it really takes to promote riders, brands, and events in today’s dressage world. Next, we shift gears to a truly special riding experience. Mary Zarek Kadar joins us to talk about her opportunity to ride with Olympian Steffen Peters. To wrap up the show, we sit down with Cindi Wylie to talk about her journey to becoming an FEI 3* judge. From ringside at a World Cup event to riding with an Olympian and gaining insight from the judge’s perspective, this episode is packed with valuable perspectives from every corner of the dressage world. GUESTS AND LINKS FOR EPISODE 792: Co-Hosts: Reese Koffler-Stanfield and Megan McIssac | Instagram | Facebook Title Sponsor: Farnam and Endure Gold Killer Fly & Mosquito Control Premier Sponsor: Kentucky Performance Products Guest: Emma…

People in this episode

Hosts: Reese Koffler-Stanfield, Megan McIssac

Guests: Emma Claire Stephens, Mary Zarek Kadar, Cindi Wylie

Topics covered

  • marketing in dressage
  • riding experiences
  • judging in dressage
  • FEI Dressage World Cup
  • promoting riders

Keywords

  • dressage
  • marketing
  • Olympian
  • FEI judge
  • World Cup

Sponsors

Farnam, Endure Gold Killer Fly & Mosquito Control, Kentucky Performance Products

Mentioned in this episode

Organizations: Horse Radio Network

Books & works: Fur Mama

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