Terry Blachek: Building Brands and Embracing Change

Terry Blachek: Building Brands and Embracing Change

From The Drop In CEO by Deborah Coviello

November 17, 2025 · 35 min · Season 5 · Episode 550

About this episode

Terry Blachek shares his entrepreneurial journey and insights on building brands and embracing change in the fitness industry.

In this episode of the Drop in CEO podcast, host Deb Coviello welcomes Terry Blachek, an accomplished entrepreneur and franchise leader with over 35 years of experience in the health, fitness, and consumer lifestyle sectors. Terry shares his journey from humble beginnings to scaling major fitness brands like Orange Theory Fitness, discusses the importance of clarity, business models, and mindset, and offers actionable advice for leaders looking to grow and sustain their businesses.   Episode Highlights: 2:22 — Terry’s entrepreneurial roots and early career in fitness and business 6:18 — The founding and explosive growth of Orange Theory Fitness 10:25 — The power of clarity, communication, and solving the right problem in business 19:36 — Mindset, overcoming adversity, and building a personal advisory board   Terry Blachek is an accomplished entrepreneur, speaker, and franchise leader with over 35 years in health, fitness, and lifestyle industries. As Managing Director at Franvest Capital Partners, he scales high-growth brands, including The Dog Stop. A founding partner of Orangetheory Fitness, he built Austin Fitness Group into 130+ studios…

People in this episode

Host: Deb Coviello

Guest: Terry Blachek

Topics covered

  • entrepreneurship
  • branding
  • business growth
  • mindset
  • franchising

Keywords

  • Orange Theory Fitness
  • clarity
  • communication
  • advisory board

Mentioned in this episode

Products: Orange Theory Fitness, Franvest Capital Partners

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