The Drywall Podcast

The Drywall Podcast — Episode 172: Revisiting The 3way with Royce Lennox & Steve Brown Can you believe it’s been three years? On this episode of The Drywall Podcast, we are doing one of my absolute favorite things: revisiting past guests to see just how far their journey has taken them. Back in 2023 on Episode 37, I sat down with Royce Lennox and Steve Brown just as they were launching what would become an industry-changing product: the 3way. Now, they are back for their second appearance, and we are diving deep into the grueling, rewarding, and fascinating world of product development and marketing. Breaking a new product into the drywall space is notoriously difficult. It’s a traditional industry where pros stick to what they know. But Royce and Steve cracked the code. While Royce brings over 40 years of elite, hands-on drywall finishing experience to the table as the brains behind the product, it was Steve’s visionary marketing perspective that changed everything. Steve persuaded them to take a massive leap of faith—not just by taking a financial risk on a new idea, but by essentially giving the 3way concept away to the masses to build an organic, unstoppable movement. What to Expect in This Episode: The Blooper Reel: We kick things off a bit differently this time. Enjoy a hilarious montage of technical blunders spliced together into a mosaic of comedy before we dive into the heavy hitting topics. The Marketing Grind: An honest conversation about the grit it takes to inject a brand-new tool into a stubborn market and win over old-school finishers. The Leap of Faith: How a brilliant idea transitions from a jobsite hack into a mass-manufactured, international product. Get Paid to Post: Find out how sharing your own experience with their product on Instagram could land a few hundred dollars in your pocket. Royce and Steve are truly as nice as they come in this trade, and by the time the credits roll, you might just find yourself planning to have a 3way on your next project. Tune In & Connect: Learn more about the product: www.3way.ca Follow on Instagram: @3way.ca (Keep an eye out for their video posting cash incentives!) This episode of The Drywall Podcast is proudly brought to you by Fresco Harmony. Discover the future of specialty wall finishes, custom textures, and architectural surfacing at www.frescoharmony.com.

I'm excited to introduce Episode 160 of The Drywall Podcast. This week, we’re sitting down with a true powerhouse in the industry: Stefano Zanchi of On Board Drywall. Stefano is the embodiment of the "never say die" spirit. He walked away from the trade once—literally leaving his boots and hardhat behind with a sign that read "Hasta La Vista"—to try his hand at banking. But the corporate grind couldn't contain his drive, and it ultimately pushed him to return and build the successful business he runs today. We dive deep into his journey, his "clean and concise" social media strategy, and how he turned a setback into a massive comeback. This episode of TDP is brought to you by Advance Tools. Find out more at www.advance-equiptment.com

Huge shout out to Cathy for referring Todd to the podcast. Once you start following Todd you can't help but to like him. His content is bright and uplifting but what really caught my attention is the location he's been working at. We discuss Geoa Haven above Nunavut territory and his home in beautiful Bonavista. Todd has a wonderful demeanor and brings an eire of innocence to the show on this, the 158th episode of The Drywall Podcast. Today's podcast is brought to you by Advance Equipment. Family owned and US Made since 1922. Check out www.advance-equiptment.com

That one time when you get the interview you've been working toward since you started. This is that interview. I reached out to Mike on a whim not quite knowing if he'd return my email. Man was I wrong. He emailed me immediately and we set a date for the next day. The rest is history, or his history rather. Mike is a smart guy and that comes across as soon as we start talking. We quickly settle into the flow of our conversation and the questions came smooth and unrehearsed. In the end we cover most of his path of success to the pinnacle of the drywall industry. That is, the top position at a little company called AMES. Mike has the temperament for the position but don't take my word for it. Sit back, relax, and enjoy the view from the top as we dissect Mike Ventura on this, the 156th, episode of The Drywall Podcast. This episode of The Drywall Podcast is brought to you by TapeTech. You can find out more about TapeTech by visiting www.tapetech.com

Talk about a power house. From 3-D printing to growing his YouTube page to over 360K followers Guy has accomplished an amazing amount of success over his life. Huge shout out to Greg Strebe for the introduction. From the start of the interview I felt like we'd known each other for a very long time. We talk about the products Guy is inventing with his immense 3-D printer collection but we take a walk along the timeline of Guys career beginning at 8 years old and how he arrived at 360 thousand followers on YouTube. I was extremely impressed with what Guy has accomplished and I'm sure you will be too on this, the 154th, episode of The Drywall Podcast. This episode of The Drywall Podcast was brought to you by Muddskip drywall additive. Find out more at www.muddskip.com

Sitting down with Jeff Hains has to be one of the biggest rewards I've gotten from being a podcaster. Not only is he well spoken, but we both share an affinity for drywall and we ask the question, Why? Like me, Jeff is an explorer and isn't afraid to wade into the deep end when it comes to trying new products. That was the case with Muddskip and why he's changed everything about his approach to the trade because of this product. He's now an ambassador for the company but he didn't start out as one. We both share an unquenchable thirst for mud and that becomes evident very quickly on this, the 152nd, episode of The Drywall Podcast. This episode was brought to you by Muddskip. Find out more by visiting their website at www.muddskip.com

Eli has a special super power. It's the constant inspiration he's received from his father after having lost his leg in a car accident. We talk about that and how his father continues to work despite his injury. We also discuss how Eli has faced his fears in recent days and has conjured up the courage to put himself out there on social media. We also discuss training "the new guy" and how that experience has helped him grow also. I love having younger people on the show and Eli certainly falls into that category at just 23 years of age. This is a good one and I know you're going to like it. This episode of The Drywall Podcast is brought to you by Muddskip. You can find out more information about Muddskip by visiting www.muddskip.com