Write Press Releases That Generate Real Media

Write Press Releases That Generate Real Media

From The Duct Tape Marketing Podcast by John Jantsch

April 30, 2026 · 23 min

About this episode

In this episode, John Jantsch discusses with Mickie Kennedy how small businesses can write effective press releases that attract media coverage.

Most press releases never earn real coverage—but a small percentage consistently attract journalists and drive meaningful exposure. In this episode, John Jantsch talks with Mickie Kennedy about how small businesses can write press releases that generate real media coverage by focusing on story angles, contrarian insights, and strategic earned media opportunities. They explore how to use AI to structure stronger press releases, avoid syndication traps, and create newsworthy narratives journalists actually want. If you want a practical press release strategy for small business marketing that leads to visibility and credibility, this conversation shows you how to do it right. 00:00 Introduction 01:32 AI Press Releases and Earned Media 04:54 Pandemic PR Success Story 08:45 Enemy Narratives in PR 13:53 Smart Newswire Strategy 20:48 Free PR Masterclass and Resources Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

People in this episode

Host: John Jantsch

Guest: Mickie Kennedy

Topics covered

  • press releases
  • media coverage
  • small business marketing
  • AI in PR
  • earned media
  • story angles

Keywords

  • press releases
  • media exposure
  • small business
  • AI
  • earned media
  • journalists
  • newsworthy narratives

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