
Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 40 chart positions in 40 markets.
By chart position
- 🇨🇦CA · Chemistry#41M to 3M
- 🇺🇸US · Chemistry#10300K to 1M
- 🇬🇧GB · Chemistry#11300K to 1M
- 🇦🇺AU · Chemistry#16300K to 1M
- 🇩🇪DE · Chemistry#24100K to 300K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
1.1M to 3.5M🎙 Daily cadence·100 episodes·Last published 1mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
3.8M to 12M🇨🇦26%🇺🇸9%🇬🇧9%+37 more - Active Followers
Loyal subscribers who consistently listen
1.5M to 4.7M
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Animal Testing in Beauty, a 2026 update. W/ Jonathan Reynolds and Barae Jomaa PhD ERT
May 12, 2026
Unknown duration
Women in Science Communication Roundtable. w/ Jen Gunter MD, Emily Graslie and Michelle Wong PhD
May 5, 2026
Unknown duration
Influencer/brand relationships: what everyone needs to know. With Jennifer Santos and Meredith Petillo
Apr 28, 2026
Unknown duration
"Skin Longevity" as a trend in beauty. Roundtable w/ Rania Ibrahim PhD, Omer Ibrahim MD and Kailey Bradt
Apr 14, 2026
Unknown duration
Talc in Beauty: An Update/WTF is Happening? w/ Lyle Burgoon PhD ATS
Apr 7, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/12/26 | ![]() Animal Testing in Beauty, a 2026 update. W/ Jonathan Reynolds and Barae Jomaa PhD ERT | This episode is a 2026 update on where things are at with animal testing in beauty. A roundtable discussion featuring the POV of regulatory expert from the brand side of things, Jonathan Reynolds & regulatory toxicologist from the ingredient supply side, Barae Jomaa PhD ERT. What has happened, is happening and is on the way, and why? Where are we at with non-animal safety testing methods, what is up with China, what does cruelty free even mean, what are common misconceptions about this topic? We covered all this and lots more! Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm! | — | ||||||
| 5/5/26 | ![]() Women in Science Communication Roundtable. w/ Jen Gunter MD, Emily Graslie and Michelle Wong PhD | A roundtable on women in science communication - and some of the often unspoken barriers in this space. Featuring Dr Jen Gunter, Dr Michelle Wong and Emily Graslie. There's a lot here, I think the points raised in the discussion are really important for everyone to be aware of. Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm! | — | ||||||
| 4/28/26 | ![]() Influencer/brand relationships: what everyone needs to know. With Jennifer Santos and Meredith Petillo | This week's episode is all about influencer marketing, and what everyone needs to know. There are rules, and very real potential repercussions, for brands AND influencers for not getting them right. This podcast features a roundtable discussion with Jennifer Santos from BBB National Programs, now program director of the Center for Industry Self-Regulation, C-I-S-R, and Meredith Petillo, VP of technical regulatory affairs at Independent Beauty Association. Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm! | — | ||||||
| 4/14/26 | ![]() "Skin Longevity" as a trend in beauty. Roundtable w/ Rania Ibrahim PhD, Omer Ibrahim MD and Kailey Bradt | This week's episode covers skin aging and skin longevity as a trend in beauty. How much can cosmetic regulated products really do, how do skin longevity claims fit within what cosmetics are allowed to say, from testing to ingredients to formulas - what innovation is happening in this space and more. Coming at the topic from the product development perspective with Kailey Bradt, the clinical testing perspective with Rania Ibrahim PhD and dermatologist Omer Ibrahim MD for a roundtable conversation. Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm! | — | ||||||
| 4/7/26 | ![]() Talc in Beauty: An Update/WTF is Happening? w/ Lyle Burgoon PhD ATS | There has been A LOT happening with talc - from class action lawsuits, regulatory action, a testing proposed rule and its subsequent withdrawal, and so on. There's also been a huge amount of incorrect or misleading reporting on what's been happening, making everything extra confusing... This episode will serve as a 101 update on talc in beauty + a breakdown on WTF is happening. There's a lot! To help me do the topic justice, this weeks episode features toxicologist Lyle Burgoon PhD ATS. Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm! | — | ||||||
| 3/31/26 | ![]() Exosomes in Beauty are Bunk Science. Change our minds. With Ryan Kudla PhD and Lanesa Mahon | Last year, in our deep dive into the research available, Lanesa Mahon (PhD candidate/cosmetic scientist) came to the conclusion that exosomes are quack science. In this episode, Ryan Kudla PhD will try to change our minds. We covered a lot of ground in this episode - from what exosomes are, the different types in beauty, how they're made, and the research to support them. Why is so much of that research behind corporate doors, and are we meant to just trust companies? I really enjoyed this podcast format, props to Ryan for agreeing to literally be grilled by Lanesa and I. Now the question to our audience - after you listen to the episode, let us know if Ryan changed your mind! Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm! | — | ||||||
| 3/23/26 | ![]() Dodgy Hair Growth Claims VS Science with Dr Leona Yip MD PhD | This episode digs deep into hair growth and scalp care - specifically, the dodgy advice online VS the science. What actually works, what doesn't, why so much dodgy advice, and what's the greater issue with it. This episode features Dr Leona Yip MD PhD, dermatologist and alopecia specialist. If you are someone struggling with hair thinning or loss, this episode is a must listen. Big thanks to my Patreon audience who submitted so many amazing questions for this episode! Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm! | — | ||||||
| 3/17/26 | ![]() Is microplastic misinformation harming environmental outcomes and science literacy? Roundtable with Oli Jones PhD and Rick Stafford PhD | Is microplastic misinformation harming environmental outcomes and science literacy? This episode features a roundtable in response to the responses the Guardian got for their recent article highlighting the uncertain science of microplastics. Turns out a lot of the headlines that went viral didn't actually represent reality. I was happy to see the Guardian making a correction, but then I saw the responses they got… A lot of people were really convinced the article was brought to you by "big plastics". And when I did my own recap on social media, I was also accused of being funded by the plastic industry. To help cover what unfolded, and what this all means for broader science and environmental outcomes, this convo features Oli Jones PhD from the microplastic research POV, and Rick Stafford PhD from the environmental science and policy POV. Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm! | — | ||||||
| 3/10/26 | ![]() A hair research deep dive: hair bond repair. Roundtable with Jennifer Marsh PhD and Ernesta Malinauskyte PhD | This episode is a deep dive into hair research - how it works, where it's done and why, its interdisciplinary nature and how the moving pieces all come together. The first part of the episode focuses on the wider picture, with the second half digging in on the specifics of hair bond related research. Do hair bond repair products work? What is the evidence that supports these products, where are the gaps in our understanding, has marketing moved past the science, and so much more. To help me break things down, this episode features a roundtable with Dr Jennifer Marsh, hair research fellow at P&G beauty, and Dr Ernesta Malinauskyte, hair research director at TRI Princeton. With International Women's Day just behind us, I thought this was a really nice convo to feature since these two women are some of the leading voices in the hair research space. Disclaimer, because I guess it's important due to current talk online about sponsorships biasing information presented: this episode is not sponsored. Featured in this episode are the two people I knew I could trust to do the topic justice. Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm! | — | ||||||
| 3/3/26 | ![]() BENZENE IN BEAUTY!? w/ Michelle Wong PhD and Lyle Burgoon PhD ATS | Kicking our new season off with a conversation about BENZENE IN BEAUTY!??? This convo features the POVs of chemist, Michelle Wong, PhD (AKA Labmuffinbeautyscience), and toxicologist, Lyle Burgoon, PhD, ATS. Is benzene in cosmetic products actually something people should be worried about? Long story short, probably not. IMO the real concern is around the bad science, sensationalism and unscrupulous reporting that drove all the fear that is now widespread... Interested in supporting the podcast? Please share, subscribe and write a review if you haven't already! If it's accessible, you can also support my work on Patreon at www.patreon.com/theecowell. Big thank you to all of my patreon supporters for supporting my scicomm! Thank you also to CM Studio+ for supporting this podcast episode as a sponsor. CM Studio+ has a free formulation, costing and PLM software that could be super helpful in product development. Check them out here: https://cmstudioplus.com/ | — | ||||||
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| 12/3/25 | ![]() When Beauty Testing Goes Wrong, Who's Responsible? ROUNDTABLE with Avril Love and Rania Ibrahim PhD | A roundtable discussion follow up on the CHOICE SPF testing scandal - a response to some bad takes I've seen circulating on social media about how the brands involved aren't responsible, and that the responsibility lies entirely with the testing lab that was committing fraud. Unfortunate and unpopular truth: that's not how that works. This discussion featured Dr Rania Ibrahim PhD, coming at it from the clinical testing expert POV, and Avril Love, from the legal and regulatory POV. If you are a brand, this episode is probably an important one for you to tune into to understand what your responsibilities are, and how you can carry them out. For consumers, the takeaways of this convo would be super helpful in learning how to find trustworthy brands. This episode was almost entirely led by audience questions - thank you to everyone who submitted thoughtful prompts and comments! Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
| 11/26/25 | ![]() Where Beauty Trends Are Really Going, with Jonathan Reynolds | This week's episode features Jonathan Reynolds, Director of Scientific Development at Charlotte Tilbury Beauty, on product development to meet future beauty trends. We get into what actually goes into forecasting claims, where claims and ingredient trends are headed as consumer expectations and regulations shift, and which trends have real staying power versus those that won't survive the development pipeline. Plus: the constraints and realities that shape beauty innovation behind the scenes. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
| 11/19/25 | ![]() The Hidden Crisis of Bad Science, featuring James Heathers PhD | How does bad science get published, and why does it matter? This week's conversation with Dr. James Heathers PhD dives into the cracks in our scientific publishing system, the rise of research fraud, and the ripple effects of flawed evidence. If you've ever wondered how misinformation travels through "peer-reviewed" channels, this episode offers a candid look behind the scenes. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
| 11/12/25 | ![]() Inside Cosmetic Manufacturing, with Richie Rubin | In this episode, we're continuing our "need-to-know" series for indie beauty founders with a deep dive into one of the most crucial parts of building a beauty brand: manufacturing. Featuring Richie Rubin from the contract manufacturer Garcoa for a "Contract Manufacturing 101", unpacking how brands and manufacturers work together, what the current landscape looks like of CMs, red flags to watch out for, and how broader challenges like tariffs and labor shortages are impacting beauty production. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
| 11/5/25 | ![]() Quality Control in Beauty Explained: Safety, Testing, and Responsibility, with Geoff Waby | Quality control might not be the flashiest topic in beauty, but it is one of the most important. In this episode, I'm joined by industry expert Geoff Waby for a deep dive into what really goes on behind the scenes to make sure products are safe, stable, and consistent. We unpack what happens when things go wrong, where brand responsibility begins and ends, the unique challenges of refillable products, how consumer use plays into the equation and more! If you've ever wondered what "quality" actually means in beauty, or taken it for granted, this episode will change that. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
| 10/29/25 | ![]() Cosmetics Regulations 101 with Meredith Petillo | A rapid fire cosmetics regulatory 101 with Meredith Petillo, VP of Technical Regulatory Affairs at Independent Beauty Association. We covered as much as we could - if you're have a indie brand, this episode will be super helpful to you. It will also be helpful for anyone else wanting to get a good lay of the land. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
| 10/21/25 | ![]() IS MAKEUP DISRUPTING YOUR HORMONES!? (no) with Chris Borgert PhD | In this episode, we dive deep into the complex and often misunderstood world of endocrine disruption with toxicologist, pharmacologist and endocrine disruption researcher, Chris Borgert PhD. We unpack how the science has evolved, what we actually know about real-world risks, and how public fear has outpaced scientific consensus. From moral panics around masculinity and fertility to the rise of science sensationalism and skewed research incentives, this conversation explores how a nuanced scientific topic became a cultural flashpoint. | — | ||||||
| 10/15/25 | ![]() Sunscreen Gate 2025 Roundtable, with Michelle Wong PhD, Hannah English and Brian Ecclefield | By now you have probably heard about the sunscreen testing scandal. Earlier this year in June, CHOICE tested a bunch of sunscreen products in the Australian market, and many came back well under their marketed SPF. The one that really caught everyone's attention was from Ultraviolet, with a claimed SPF of 50+, results came back at 4. What came next was some of the most bizarre behaviour I think I've ever observed in the beauty industry. First with some of the brand responses, then to the dynamics on social media. Things evolved quickly, where now the TGA has stepped in, a bunch of sunscreens have been recalled, and it looks like there may have been some testing fraud. To help us understand this mess, I brought together an expert roundtable with the people I thought were best positioned to do the topic justice - in conversation with Brian Ecclefield, industry testing expert who also has firsthand experience with PCR, the lab behind the scandal. Dr. Michelle Wong from Labmuffin Beauty Science, science content creator who's pretty much the sunscreen science queen of the interwebs in my books. And finally, Hannah English, sunscreen and science content creator, also coming with the brand founder POV. Michelle and Hannah collectively did some of the best scicomm on this story on social media as it all unfolded, they were my steadfast voices of reason. If you work in beauty, this conversation probably should be a must listen! Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
| 10/8/25 | ![]() Trending Ingredients VS Science with Lanesa Mahon | There are so many new trendy ingredients - from exosomes to PDMR, peptides to tranexamic acid… But do they actually work? In my first episode of the season, I thought it would be fun to kick things off with an ingredient trends vs science conversation, featuring PhD candidate and cosmetic scientist, Lanesa Mahon. What works, what's over hyped, and what even is "science based"? We explored all that and more! Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
| 5/20/25 | ![]() Beauty's Issue with Snowballing Misinformation with Michelle Niedziela PhD | Beauty has a misinformation problem. In my latest podcast, we take a look at the issue from a behavioural science POV with behavioural neuroscientist and consumer researcher, Michelle Niedziela, PhD. How is misinformation influencing consumer AND brand behaviour, why has misinfomation snowballing been such an issue, how is misinformation impacting beauty innovation and business bottom lines, and more. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
| 5/13/25 | ![]() Truth in Beauty - Surfactants Edition! World Surfactants Conference Panel Replay | Last week I moderated the Truth in Beauty Panel, Surfactants Edition, at the 15th ICIS World Surfactants Conference, brought to you by the Independent Beauty Association. This episode features that conversation! How has misinformation impacted the surfactants sector? Disclaimer - surfactants are chemicals that are fundamental for much of what we have become accustomed to societally, from transportation to infrastructure and more. In cosmetics, they enable many of the different product formats, such as lotions and cleansing products. The panel included Dennis Abbeduto from Colonial Chemical, Claire Mcgahan from Stepan Company and Women in Chemicals, and Neil Burns, who put on the conference with ICIS. Big thank you to Colonial Chemical for sponsoring IBA to help make this conversation happen! Disclaimer, we had some recording challenges at the conference so this was a re-record - for those in attendance, worth a second listen since we covered a bit more! Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
| 4/30/25 | ![]() Copy Cats, Counterfeit and Culture; the Ethics of Perfume. Roundtable with Christophe Laudamiel & Pia Long | This conversation featured perfumers Christophe Laudamiel & Pia Long. We talked about some of the structural challenges that the fragrance sector currently faces; from intellectual protection, perfumery education, issues of plagiarism, duping culture and more. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
| 4/23/25 | ![]() A 101 on greenwashing with Wren Montgomery PhD | This episode features a deep dive into the topic of greenwashing, featuring greenwashing researcher, Dr Wren Montgomery PhD. We get into the different forms of greenwashing, greenwashing specific to cosmetics, its impacts, how brands can avoid making greenwashed claims, how consumers can navigate green claims, and more. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
| 4/15/25 | ![]() A deep dive into the problem of research fraud, with Mu Yang PhD | This episode features behavioural neuroscientist and academic sleuth with a seriously impressive resume spotting research fraud, Dr Mu Yang, PhD. The topic - research fraud and it's many flavors. What's the problem, why does it appear to be on the rise, what are the science factors driving it, can we trust peer review and… can science be trusted to self correct? And for that to happen, what else has to fall into place? Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
| 4/8/25 | ![]() Multiplying Beauty Myths, featuring Michelle Wong PhD AKA @labmuffinbeautyscience | Beauty myths multiply! My latest podcast episode features OG beauty myth buster, Michelle Wong PhD, aka @labmuffinbeautyscience. What's the latest trending beauty misinformation, where is it coming from, how is it growing and how does it impact both consumers and the beauty sector writ large. Probably not great - probably important for the industry to get behind addressing. We also dive into the importance of scicomm, current barriers for good independent scicomm - from the fact that so many of us do it for no pay on top of full-time jobs, how it impacts us personally when we debunk, to the rampant issues of plagiarism that adds to scicomm burnout. And what can be done from the beauty sector to better support independent beauty scicomm. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell | — | ||||||
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Chart Positions
41 placements across 40 markets.
Chart Positions
41 placements across 40 markets.

























