TEA 247: This Client Lost $72,000 Because of AI

TEA 247: This Client Lost $72,000 Because of AI

From The Ecommerce Alley by Josh Coffy

May 28, 2026 · 18 min

About this episode

Dylan discusses a client's significant revenue loss due to following AI recommendations in their Meta ads campaign.

A Max Profits Mentorship client followed AI's recommendations on their Meta ads campaign and watched their revenue drop from $268K to $196K in a single month. Ad spend % climbed from 30% to 40%. $72,000 gone. In this audio-exclusive episode, Dylan breaks down exactly what went wrong and the one rule that would've saved this client $72K in revenue. Here's what he covers: The AI-generated report that looked flawless on the surface: charts, CPAs, audience breakdowns, the works (and the one thing...

People in this episode

Host: Josh Coffy

Guest: Dylan

Topics covered

  • AI in advertising
  • Meta ads campaign
  • revenue loss
  • ad spend
  • mentorship

Keywords

  • AI recommendations
  • Meta ads
  • revenue drop
  • ad spend increase
  • mentorship

Mentioned in this episode

Organizations: Meta

More episodes of The Ecommerce Alley

Explore listener stats, chart rankings, contacts and more on the The Ecommerce Alley podcast page.