
TEA 247: This Client Lost $72,000 Because of AI
From The Ecommerce Alley by Josh Coffy
May 28, 2026 · 18 min
About this episode
Dylan discusses a client's significant revenue loss due to following AI recommendations in their Meta ads campaign.
A Max Profits Mentorship client followed AI's recommendations on their Meta ads campaign and watched their revenue drop from $268K to $196K in a single month. Ad spend % climbed from 30% to 40%. $72,000 gone. In this audio-exclusive episode, Dylan breaks down exactly what went wrong and the one rule that would've saved this client $72K in revenue. Here's what he covers: The AI-generated report that looked flawless on the surface: charts, CPAs, audience breakdowns, the works (and the one thing...
People in this episode
Host: Josh Coffy
Guest: Dylan
Topics covered
- AI in advertising
- Meta ads campaign
- revenue loss
- ad spend
- mentorship
Keywords
- AI recommendations
- Meta ads
- revenue drop
- ad spend increase
- mentorship
Mentioned in this episode
Organizations: Meta
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- TEA 248: The Leadership Skill Nobody Teaches (ft. Dr. Mark Matthews) · June 1, 2026 · 1h 3m
- TEA 246: The 3 Systems to $100K Months In Ecommerce (Only Using Meta Ads & Email) · May 25, 2026 · 29 min
- TEA 245: Meta Is Still Having Bad Days (How To Optimize Campaigns When It’s Not Your Fault) · May 21, 2026 · 18 min
- TEA 244: How We Automated 40 Hours/Week With Claude AI (Without Hiring Anyone) · May 18, 2026 · 23 min
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