The Edit by Engaged Creative

What does it actually take to build a bridal brand that lasts 16 years, spans 19 locations, and still feels personal in every single store? In this episode, Sophie sits down with Lanie, founder of Lovely Bride, to find out, right in the middle of NYC Bridal Market. We get into the franchise model she built from scratch (without investors), why she was one of the first boutiques to publish full catalogue pricing online, how she thinks about buying decisions and designer curation, and what she believes it truly takes for a bridal label to stand out right now.This conversation is packed with honest, practical insights for boutique owners, designers, and anyone building a brand in the wedding industry.Produced by Talkback Mediainfo@talkbackmedia.com.au

The modern-day negative review is a face-to-camera video. And in the wedding industry, where emotions and budgets are both running high, it can go viral fast. Sophie and Aimee break down the prevention strategies every vendor should have in place, what to do if a negative moment does hit your social media, and why getting your client communication and processes right is your best line of defence.Produced by Talkback Mediainfo@talkbackmedia.com.au

It is 2026 and the wedding industry is shifting fast. In this episode, Sophie and Aimee get into the marketing trends and predictions they are already seeing on the ground, the conversations they are having with clients, and what they are building into their own strategy at Engaged Creative this year.They cover the rise of AI as a search tool for couples planning their wedding and what that means for how vendors need to show up online. They talk about why storytelling and founder-led content is no longer optional. They dig into the booking timeline shift, with some vendors seeing lead times drop to as little as four or five months, and what that means for your marketing. And they get into the saturated middle market, why niching down is more important than ever, and why your content is probably not annoying your audience anywhere near as much as you think it is.This one is practical, honest, and packed with things you can actually apply to your business right now. Let's get into it.Produced by Talkback Mediainfo@talkbackmedia.com.au

A behind-the-scenes conversation recorded live at New York Bridal Market with Christina Wettstein, one of the most influential voices in global bridal buying and founder of two of the industry’s most respected trade events. This episode explores what it takes to prepare for bridal market, design strategically, and stay relevant in an ever-evolving industry.Produced by Talkback Mediainfo@talkbackmedia.com.au

In this episode, we sit down with New Zealand based Bridal Designer Trish Peng to talk about what the rest of the bridal world thinks of Australian and New Zealand designers, the power of founder-led marketing and lessons in letting go in order to grow.Produced by Talkback Mediainfo@talkbackmedia.com.au

In this episode, we’re joined by Andie from The Bridal Journey to talk about building a creative brand with staying power, the shift towards individuality in weddings, and why visibility and brand awareness still matter more than ever. A must-listen for any wedding vendor wanting to evolve with the industry.Produced by Talkback Mediainfo@talkbackmedia.com.au

In this episode, Aimee and Sophie break down what you need to know before putting your ad spend into Meta platforms. We cover the difference between boosted posts and a real paid ads campaign, the hidden Apple service fee that can catch you out, and what realistic ROI looks like when couples can spend months researching before booking. You’ll learn why having multiple ad creatives to test is non-negotiable, and whether Facebook is still worth it for wedding vendors. If you’re ready to experiment with ads in a smart, strategic way, this one’s for you.Produced by Talkback Mediainfo@talkbackmedia.com.au

In this episode, Aimee and Sophie get real about what’s holding too many wedding businesses back from consistent bookings. We talk about why scrappy branding won’t cut it once you’re a few years in, why posting alone isn’t a marketing strategy, and why an annual audit is non-negotiable if you want real direction. You’ll hear why your analytics should be your best friend and how to make sure your content is more than pretty, it needs to educate, inform or inspire. If you’re ready for the truth bombs that help you actually grow, this is the one to listen to.Produced by Talkback Mediainfo@talkbackmedia.com.au

Not sure where to focus your time or marketing energy?We’re breaking down the key marketing moves every wedding business should be prioritising in 2025. Whether you’re busy or in a quiet season, these are the strategies that help you stay visible, book more aligned clients, and build long-term brand momentum.Produced by Talkback Media info@talkbackmedia.com.au

In this episode we’re laying it all out—what’s shifting, what’s staying, and where we see the wedding industry heading in late 2025 and into 2026.From consumer spending habits and brand fatigue to AI, content evolution, and the rise of intentional weddings, we’re unpacking the real trends shaping your wedding business future. If you want to stay relevant, refine your strategy, and get ahead of what’s coming, this is your episode.Produced by Talkback Media info@talkbackmedia.com.au

We’re Aimee and Sophie, co-founders of Engaged Creative, a creative marketing agency dedicated to helping wedding businesses thrive. This channel is your go-to destination for weekly podcast episodes packed with practical advice, industry trends, and marketing strategies tailored specifically for wedding vendors in Australia and around the world.Whether you're a bridal designer, boutique, venue, photographer, stylist, celebrant, florist, videographer, caterer, or any creative in the wedding space, this podcast is for you.👉 Expect real talk, fresh ideas, and zero gatekeeping.🎧 New episodes drop every Tuesday.Produced by Talkback Media info@talkbackmedia.com.au