The Efficient Spend Podcast

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! In this episode of the Efficient Spend Podcast, Pan Katsukis, CEO of Remerge, dives deep into the intricacies of incrementality testing and its critical role in modern marketing. Pan shares insights on optimizing media mixes, avoiding cannibalized spend, and navigating the evolving challenges of privacy regulations in the ad tech space. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Pan Katsukis is the CEO and co-founder of Remerge, with over a decade of experience leading programmatic advertising and app re-engagement initiatives. He is passionate about leveraging data-driven strategies and incrementality testing to help global brands optimize their ad spend and drive scalable growth. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH PAN: https://www.linkedin.com/in/katsukis/ EPISODE LINKS: https://www.remerge.io/incrementality https://www.remerge.io/methods https://developer.apple.com/app-store/user-privacy-and-data-use/ https://www.google.com/ads/data-driven-attribution/ https://developers.google.com/ads-data-hub https://support.google.com/analytics/answer/1008015 https://www.adjust.com/resources/insights/ios14-idfa-privacy-report/

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Sean Bacastow, a tech marketing veteran and founder of PeerFunnel, shares the intricacies of influencer marketing and the real value behind social media metrics. He also discusses how his experience with celebrities like Arnold Schwarzenegger shaped his advertising approach. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Sean Bacastow is a seasoned marketer with a decade of experience in tech marketing, including leadership roles at companies like Represent and Cameo. He's now the founder of PureFunnel, where he helps tech startups grow through strategic advertising across platforms like Facebook, Instagram, Google, and more. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH SEAN: https://www.linkedin.com/in/seanbacastow/ EPISODE LINKS: https://purefunnel.com/#calendly https://www.cameo.com/about https://www.diewithzerobook.com/welcome https://ads.google.com/intl/en_PH/home/?pli=1 https://www.coca-colacompany.com/ https://garyvaynerchuk.com/

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of The Efficient Spend Podcast, Sean Grabowski, founder of Keepers Digital Marketing, shares his journey from managing large enterprise accounts at top agencies to running a specialized PPC agency focused on SMBs. Sean discusses the nuances of media mix optimization, the challenges of scaling ad spend while maintaining ROI, and the importance of setting clear client expectations in both corporate and small business environments. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Sean Grabowski is a digital marketing expert with 8 years of experience in paid media, having managed major accounts for top agencies before founding Keepers Digital Marketing. He specializes in Google and Facebook ads, helping SMBs optimize their ad spend and achieve growth through data-driven strategies. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH SEAN: https://ca.linkedin.com/in/sean-grabowski-6646056b EPISODE LINKS: https://keepersdigital.com/digital-marketing-blog/https://themindfulsteward.com/categories/ https://www2.deloitte.com/ph/en/pages/about-deloitte/articles/about-deloitte.html https://www.groupm.com/what-we-do/ https://www.mindshareworld.com/news

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Zachary Epstein, founder of Haus and a former Google Product Manager, discusses the alignment of incentives between ad networks and advertisers, the complexities of performance measurement, and the importance of quickly testing and learning from marketing experiments. He shares his insights on the evolution of ad platforms and democratizing access to sophisticated marketing tools. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Zachary Epstein is a marketing analytics expert with over a decade of experience, former product manager at Google and founder of Haus, a company specializing in causal inference analytics and data infrastructure, helping companies optimize their marketing spend through sophisticated experimentation and measurement tools. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH ZACHARY: https://www.linkedin.com/in/zach-epstein-b7b10525/ EPISODE LINKS: https://www.haus.io/about https://ads.google.com/intl/en_PH/home/ https://www.facebook.com/business/ads https://www.marketingevolution.com/knowledge-center/incrementality-in-marketing https://bookdown.org/mike/data_analysis/causal-inference.html https://support.google.com/google-ads/answer/ https://www.youtube.com/ads/

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Yulia Derdemezis, Founding Marketing Lead of Treet, shares her insights on optimizing marketing spend and driving revenue growth for tech startups. She discusses the importance of co-marketing and partner marketing strategies, detailing her experiences at Afterpay and Treet. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Yulia Derdemezis is the Founding Marketing Lead of Treet, with over a decade of experience in both B2B and B2C sectors, focusing on tech startups. She has driven significant growth at companies like Afterpay, built the marketing function from the ground up, and helped secure Series A funding . VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH YULIA: https://www.linkedin.com/in/yuliaderdemezis/ EPISODE LINKS: https://www.afterpay.com/en-US/how-it-works https://www.treet.co/post/a-guide-to-earth-month-12-ways-to-leverage-resale https://www.shopify.com/solutions/b2c/enterprise https://www.shopify.com/solutions/b2b/enterprise https://www.salesforce.com/products/marketing-cloud/overview/

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Kalle Mobeck and Eric Qvennerstedt of Twigeo share their insights on optimizing marketing spend through Geo lift testing. They discuss the challenges and benefits of this method, especially after recent privacy changes. They provide real-world examples of how it has helped clients improve their advertising strategies and insights on the importance of client trust and the impact of accurate measurement on driving revenue growth. About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guests: Kalle Mobeck is a marketing expert with over 10 years of experience in optimizing marketing spend at Twigeo. He has successfully driven substantial revenue growth for clients through innovative strategies and precise measurement techniques like Geo lift testing. Eric Qvennerstedt is a seasoned marketing professional with over 7 years of experience in optimizing digital marketing strategies at Twigeo. He has a strong track record of enhancing client growth through data-driven approaches and advanced measurement techniques like Geo lift testing. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH KALLE: https://www.linkedin.com/in/kallemobeck/ CONNECT WITH ERIC: https://www.linkedin.com/in/eric-qvennerstedt-93612787/ EPISODE LINKS: https://twigeo.com/ https://www.invoca.com/blog/media-mix-modeling https://facebookincubator.github.io/GeoLift/ https://research.google/pubs/measuring-ad-effectiveness-using-geo-experiments/

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Jim Kingsbury is a Fractional CMO and E-commerce executive with deep expertise in customer acquisition, LTV growth, and digital product management. With a career spanning various high-profile brands, including a significant tenure at Allbirds during its hyper-growth phase, he has demonstrated a keen ability to drive growth through innovative marketing practices. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH JIM: https://www.linkedin.com/in/jimkingsbury/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Nick Lafferty is a growth consultant and the founder of Early Exit Club- a resource where he demystifies the journey of quitting his job to work as a Solopreneur. With stints at Loom, Modernize, and a plethora of high-growth B2B SaaS brands, Nick has a unique set of experiences in paid media, affiliate marketing, and B2B SaaS growth. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH NICK: https://www.linkedin.com/in/nicklafferty/