Is big tech watching you to raise prices?

Is big tech watching you to raise prices?

From The Evan Bray Show by Rawlco Radio Ltd.

May 7, 2026 · 13 min

About this episode

Evan Bray discusses the controversial practice of surveillance pricing with guest Jim Balsillie.

Surveillance pricing is the most enraging thing that you may never have heard about. Essentially, it is the practice of using detailed personal data — like your location, device, purchasing history, or perceived urgency — to charge you a different price than someone else for the SAME product or service. To talk about this and why people should be concerned about it Evan is joined by Jim Balsillie, Former Research In Motion co-CEO, and founder of the Canadian Shield Institute, a non-partisan organization that aims to build economic resilience and sovereignty.

People in this episode

Host: Evan Bray

Guest: Jim Balsillie

Topics covered

  • surveillance pricing
  • big tech
  • personal data
  • economic resilience
  • pricing strategies

Keywords

  • surveillance pricing
  • big tech
  • personal data
  • pricing discrimination
  • Jim Balsillie

Mentioned in this episode

Organizations: Canadian Shield Institute, Research In Motion

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