The Event Debrief

The traditional annual conference model is under pressure — and many event professionals know it.In this episode of The Event Debrief, Alex Urquhart speaks with Rob Eveleigh, Managing Director of Brightelm, about why traditional conferences are losing relevance and what modern event leaders are doing instead.From hyper-personalisation and audience-led sessions to redesigning networking experiences and improving attendee engagement, Rob breaks down the biggest shifts shaping the future of conferences, association events, and B2B experiences.They explore:Why “speaker-heavy” conferences are fadingThe future of networking and human connection at eventsHow AI and event tech enable personalised experiencesWhy Q&A often delivers more value than presentationsThe hidden problem with “safe” conference agendasHow to measure engagement, sentiment, and event ROIPractical steps for modernising your event strategyWhether you run conferences, exhibitions, association events, or corporate meetings, this episode delivers practical insights into creating events people actually want to attend.Guest: Rob Eveleigh — Managing Director, BrightelmHosted by: Alex Urquhart, EventsAirFollow the podcast for more conversations on event strategy, event technology, attendee engagement, and the future of events.Important links from the episode:🔗 Find out more about The Evolve Community here.🔗 Find out more about Brightelm here.

AI can transform an event — but where do planners even start?In this episode, we cut through the hype and focus on practical AI use cases for events, conferences, and event professionals that you can apply immediately.Joining the conversation is Grant Whitehead (Co-Founder of Wallfly), who shares simple yet highly valuable use cases of how AI is already being used across event planning, event marketing, and event operations to save time, reduce manual work, and improve attendee experience.This episode tackles one of the biggest challenges in the events industry right now: understanding AI is important — but not knowing how to implement it in real event workflows. If you’re an event planner, conference organiser, or event marketer looking to get started with AI in events, this episode gives you a clear, practical starting point.What we will discuss in this episode:How to identify AI opportunities in event planning workflows2 practical AI use cases for events you can apply immediatelyUsing AI to automate event emails and attendee communicationsHow to reduce manual admin and repetitive event tasksUsing AI to generate test data for event platforms and appsHow AI improves attendee experience through better communicationWhy most AI tools feel overwhelming (and how to simplify them)How AI is changing the role of event planners and event teamsWhere AI delivers the most value in conferences and live eventsKey takeaway:AI in events isn’t about replacing event planners — it’s about removing repetitive tasks so you can focus on delivering better conferences, experiences, and outcomes.About the guest:Grant Whitehead is Co-Founder of Wallfly (https://www.wallf.ly/) and an event technology expert with a background in AV production, web development, and event delivery. He works with event teams to implement practical AI solutions that improve efficiency, streamline workflows, and enhance event experiences. For more information on how EventsAir supports better event planning and event delivery, visit ⁠https://www.eventsair.com/ ⁠for more info.

Unforgettable delegate experiences don’t come from blockbuster ideas — they come from small, compounding improvements that add up. In this episode, we break down how marginal gains — tweaks as small as 1% — across the event lifecycle can dramatically boost attendee satisfaction, engagement and ROI. In this episode we walk through practical strategies you can apply at every stage — from pre-event communication and smoother registration, to real-time onsite enhancements and post-event feedback loops. Whether you’re a seasoned planner or scaling your first hybrid event, this episode gives you actionable tips without the overwhelm. What we’ll discuss in this episodeWhy delegate experience is the thing that separates “fine” events from "unforgettable" onesThe “1% improvements” mindset — and why it works so well for event planningHow the delegate journey starts before the event even beginsQuick wins for better registration, check-in, and attendee onboardingHow to use event tech to remove friction (not create it)Onsite improvements that make events feel smoother and more premiumSimple ways to increase engagement and participation during sessionsHow to create better networking moments without forcing awkward icebreakersUsing live feedback to improve the experience in real timePost-event follow-up strategies that keep the value going long after the eventListen in and find out how thoughtful, targeted enhancements make events feel effortless and memorable.