The Event Tech Talk Show Podcast

Your exhibitors are already spending money on LinkedIn, Google and Meta. The question is whether that spend runs through your event, or around it.In this episode of The Event Tech Talk Show, Adam Parry is joined by Beezar Sirini and Danis Nova, co-founders of Boost Express, the platform building co-branded advertising for trade shows and the companies that exhibit at them.The conversation covers:What event-endorsed advertising actually is, and why it pulls from the digital marketing budget rather than the events budgetThe 57% conversion rate Boost is seeing on exhibitor sales calls, and why those calls average 17 minutesWhy co-branded campaigns outperform exhibitors' own ads, with click-through rates of 1.16% against a LinkedIn benchmark of 0.4 to 0.6%How one health event generated 1.4 million impressions, 17,500 clicks and 18,000 qualified ICPs through exhibitor-funded campaigns in six monthsThe shift from a three-day event relationship to a twelve-month oneWhere AI agents fit into the roadmap, and what that means for smaller exhibitors who have never run a paid campaignIf you organise an event, exhibit at one, or sell into either, this is a conversation about the budget pool sitting next to the one everyone already fights over.Subscribe to The Event Tech Talk Show wherever you get your podcasts, and connect with Adam Parry on LinkedIn for more conversations with the founders shaping the event technology industry.

Recorded live on the show floor at International Confex, this episode features Margaret Reeves, Managing Director of RefTech - one of the most experienced voices in event registration and badging. We cover why RefTech built their software to work entirely offline, the Print Pod innovation that had one client asking "where is everyone?" because queues had vanished completely, and why being service-led rather than software-led still matters in an industry increasingly obsessed with self-serve SaaS. Margaret also shares her thoughts on data security, why RefTech became the first registration company to achieve ISO 27001 certification across the entire business, and the uncomfortable truth that organisers are still emailing sensitive data around as if GDPR never happened. A grounded, honest conversation from someone who has seen it all and is still building.

Recorded live on the show floor at International Confex, this episode features Jon Benjamin, CEO of ASP - the company behind the websites of some of the world's biggest trade shows. We get into why the event website has been treated as an afterthought for too long, what it actually takes to optimise one for both SEO and AI-driven search, and why pouring money into PPC without measuring what happens next is one of the most common and costly mistakes in the industry. Jon also shares why the shift to conversational AI search is the best thing that's happened to his business and what ASP are building next to help organisers turn exhibitor content into thousands of pages of discoverability. If you run events and you're not thinking about your website as a year-round strategic asset, this one's for you.

Founder and CEO Fardad Zabetian discusses Kudo’s mission to make live events multilingual, blending professional interpreters with AI to deliver real-time translation, captioning, and glossary-driven accuracy across hybrid and in-person events. They cover Kudo’s origins, the role of AI, partner and reseller strategies, running a distributed team, and the future of event tech focused on accessibility and high-quality attendee experiences.

Duncan Strain started Silent Noize 16 years ago. A gamechanger. In this episode, Duncan talks host Adam Parry through the journey from promoting Birmingham club nights to hearing about headphones for events from his business partner, launching Silent Noize and the circumstances/breakthroughs that led to the Silent Seminars offshoot some 10 years later. Duncan, and Adam, remember the impact of introducing headphones to an early edition of Event Tech Live, at the Old Truman Brewery, and how the idea has become almost ubiquitous across the model since – at home and, increasingly, abroad. The conversation takes in Goa beaches, Silent Seminars providing for silent yoga and meditation too, event wellness rooms, immersive experiences, cinemas, the spoils of headphones for students and staying in front of wireless earbuds. It covers new partnerships, the challenges running/expanding Silent Seminars, picking the right people, the enormity of the US market, and beyond.

Live and direct from Canada, Jeff Campbell, author of two partnerships playbooks and founder of Incentli, a company committed to improving attendee motivation and engagement, fell into event industry from the e-Learning vertical. Jeff’s background in education fostered his interest in online learner engagement and gamification. So much so, he started Incentli and built an integration with learning management systems (LMS). Ultimately, Campbell’s/Incentli’s goal is to make partnerships as easy as they can be, making him a perfect fit with this episode. Across some 45 minutes of chat, host/Event Tech Live co-founder, Adam Parry, and Jeff Campbell dig down into the integration equation, with the equally successful and ‘agnostic’ Incentli a perfect case in point. A clued-up collaboration – typical of the Event Tech Talks series - they talk imposter syndrome, tech stacks, connecting LMS to ecommerce platforms, driving attendee stickiness through partnerships and the energy from collaboration. From the difference between online learning and virtual events, timeframes and a useful burger parallel – the calendar year is bottom of the bun, events ‘the pickle’ – right through to what integration actually means, it’s all here.

Event Tech Talk Show Season 2, Episode 5 sees host Adam Parry talking shop with Ben Axtell and Gus Perret – co-founders of GoRemote. In March 2020 – as events businesses around the world were postponing, cancelling, rethinking their everything in light of the then encroaching pandemic shadow. Tech took the calls but there was, naturally enough, some oversight. Virtual/hybrid event specialist Ben, speaking from Annecy in the south east of France, and show caller/AV man Gus, around the corner in Thônex, do the detail on GoRemote, which focused on supporting speakers as they found their feet across the digital platform through lockdowns, making sure they were fully briefed and confident before stepping on the virtual stage. And how the company has moved on as restrictions have lifted.

First episode in Event Tech Talk Show Series 2 maintains the focus on clued up contributors doing the detail on the hottest topics. Here, it’s Jason Allan Scott, serial entrepreneur/founder of software company Kopus, which has a focus on commercialising podcasts, Matt Coyne from Waves Connects, home to a weekly event industry podcast, and Caleb Parker, founder of Bold – think occasional office space for entrepreneurs – who hosts WorkBold ‘the only podcast dedicated to the future asset class called Space-as-a-Service’ A panel fully equipped to address the subject. Steered by host Adam Parry, look out for tips on sourcing the requisite tech, the kit, to deliver – which doesn’t need to be expensive - the best recording environments, fostering and maintaining an audience, making it pay and much more. It’s all here.

In this episode of The Event Tech Talk Show host, Adam Parry chats with Jan-Japp In der Maur Founder of Masters in Moderation & Event Tech Tool, ConsensIQ. Jan-Japp offers his top tech tips for hosting engaging online and hybrid events. The Event Tech Talk Show is sponsored by eventscase, the company behind solutions and services to boost engagement, increase networking, automate processes and generate registrations for in-person, hybrid and virtual events: eventscase.com

Canapii recently scooped Gold at the inaugural Event Tech Live US & CA Start-up competition. In this episode of The Event Tech Talk Show host Adam Parry will talk to Eleanor Martin Co-founder at the virtual events platform about her vision for virtual events and what it's takes to win gold and what it is like being an event technology start-up in current times. Eleanor is responsible for product innovation and customer success at Canapii. She actively contributes to the creation and leads the innovation of Canapii, with her focus lying on improving and revolutionizing the UX and UI design of the platform. She has global responsibility for all Canapii customer relationships and consults with clients on how Canapii can transform both their user and event management experience. Her success as a project manager for events using Canapii has played a key role in driving the platform’s growth and positioning. Eleanor entered the events industry as an event’s organizer. In addition to her work at Canapii, Eleanor currently leads Canalys’ European events, where she focuses on the delivery, execution, promotion, and marketing of world-class, digital-first experiences. The Event Tech Talk Show is sponsored by eventscase – eventscase.com The first season will feature 21 episodes available LIVE and on-demand at eventtechtalks.com

In this episode, host Adam Parry chats with fundraising expert Brandy Keller - senior director of product, education and nonprofit solutions at GiveSmart by Community Brands. With virtual/hybrid events here to stay, there’s a lot more to think about before simply diving into the planning. So, Brandy will be sharing top tips and virtual considerations to help charity/fundraising events reach their targets; looking at the best contemporary strategies, success stories, top tips for engaging with participants, offsetting fundraising costs and more besides. Viewers are encouraged to submit their questions live. The Event Tech Talk Show is sponsored by eventscase - eventscase.com The first season will feature 21 episodes available LIVE and on-demand at www.eventtechtalks.com

The Event Tech Talk Show is a LIVE podcast brought to you by Event Tech Live In this episode, host Adam Parry chats with Katie Morhen of 52eight3 a specialist communications agency for events and live entertainment industries on a recent LinkedIn report which suggests that 45% of future B2B events be completely virtual. Is this the case? It certainly conflicts with the recent Gartner report which states that by 2023, 63% of business who pivoted to virtual will need to provide a live event offering. Viewers are encouraged to submit their questions live. The Event Tech Talk Show is sponsored by eventscase – eventscase.com The first season will feature 21 episodes available LIVE and on-demand at www.eventtechtalks.com

The Event Tech Talk Show is a LIVE podcast brought to you by Event Tech Live In this episode, show host Adam Parry chats to Tim Groot, CEO at Grip, a state-of-the-art event matchmaking tool used for virtual, hybrid and face to face events. Adam and Tim also discuss the future of the hybrid event format, concurrent or sequential, how smaller companies have been able to innovate fast, to be more nimble in their space, while traditional ‘all-in-one’ platforms had more of a challenge gaining traction with their solutions. The show also looks at how trade show and conference organisers have become ‘omnichannel’ organisers through lockdown, running a range of event types and concepts. And how engagement is everything, whether you’re steering a show as a product or as a means to promote a product and despite the obvious differences in approach. The first season will feature 21 episodes available LIVE and on-demand, so don't forget to subscribe. The Event Tech Talk Show is sponsored by eventscase - eventscase.com